Working Pattern - Hybrid 2days per week in the Vitality LondonOffice.Full time 37.5 hours per week.
We are happy to discuss flexible working!
Top 3 skills needed for this role
Sharp editorial and SEO instinct
Confident using AI to scale quality content
Strong strategic mindset with a focus on growth and performance
What this role is all about
Youll take the lead in shaping how our brand shows up across search and emerging AI platforms owning scaling and optimising high-value GEO content clusters that build lasting authority and trust. Combining editorial judgement with AI-enabled production youll create high-quality high-volume content that delivers real impact grounded in SEO best practice EEAT principles and established topic expertise.
Key Actions
Take ownership of end-to-end GEO content cluster strategy within agreed topic areas acting as the editorial lead and partnering closely with channel managers and editorial specialists across audiences
Plan and deliver pillar-led content clusters (guides and supporting articles) that align with SEO frameworks search intent and existing topic authority
Ensure every piece of content reflects strong EEAT principles bringing in expert input evidence-led insight and clear editorial oversight
Use AI tools thoughtfully to support your workflow accelerating research drafting and repurposing while maintaining high editorial standards and quality control
Commission and manage multimedia content including video explainers to strengthen visibility across on-site and off-site channels
Expand the reach of your content through syndication and distribution across platforms like Reddit and other relevant communities
Continuously optimise and refresh content clusters to improve GEO performance reduce duplication and deepen topical authority
Collaborate with SEO editorial social (video) and subject matter experts to ensure your work is consistent accurate and strategically aligned
What do you need to thrive
Strong editorial background with experience in SEO led or topic cluster content strategies
Proven ability to manage complex content ecosystems rather than one off articles
Excellent understanding of EEAT authority building and trust signals in modern search
Comfortable using AI tools to scale production while maintaining editorial standards
Experience working with video multimedia or social first content formats
Highly organised strategic thinker with clear editorial judgement and ownership mindset
So whats in it for you
Bonus Schemes A bonus that regularly rewards you for your performance
A pension of up to 12% We will match your contributions up to 6% of your salary
Our award-winning Vitality health insurance With its own set of rewards and benefits
Life Assurance Four times annual salary
These are just some of the many perks that we offer! To view the extensive range of benefits we offer please visit our careers page.Fantastic Benefits. Exciting rewards. Great career opportunities!
If you are successfulin your application and join us at Vitality this is our promise to you we will:
Help you to be the healthiest youve ever been
Create an environment that embraces you as you are and enables you to be your best self
Give you flexibility on how where and when you work
Help you advance your career by playing you to your strengths
Give you a voice to help our business grow and make Vitality a great place to be
Give you the space to try fail and learn
Provide a healthy balance of challenge and support
Recognise and reward you with a competitive salary and amazing benefits
Be there for you when you need us
Provide opportunities for you to be a force for good in society
We commit to all these things because we want you to feel that you belong and are supported to be happy and healthy.
About You
About Us
Were incredibly proud to be recognised for the culture weve created recently being named one of Glassdoors Best Places to Work 2026 and in 2024 we were delighted to be awarded Top 10 Places to Work in the Sunday Times Awards.
Vitality is a multi-award-winning UK insurance brand here to make the world a healthier happier place.
Weve been a purpose and values-driven business from day 1- long before it became fashionable. Our core purpose is to make people healthier and enhance protect their lives. Vitality pioneered shared-value insurance. We incentivise people to live healthier longer lives they benefit our business benefits and society benefits. Were successful because we attract develop and retain the best people and because we care.
Plus you get to join our 1.7 million members with access to our unique health insurance and healthy living programme. Just to make sure you know our products inside and out.
Ready to find out if were the right fit for you We cant wait.
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Diversity & Inclusion
At Vitality were committed to diversity and inclusion because its good for our employees for our business and for society. We welcome applications from individuals of all backgrounds experiences and perspectives.
Vitalitys approach to sustainability
Vitality is a business that drives positive change. We reward people for making and sustaining healthier choices. But healthy people also need a healthy environment. To learn more please visit our Careers page. #LI-Hybrid
If we are fortunate in receiving a high volume of quality applications we may need to close this vacancy early. If you are interested please submit your application as soon as possible.
Required Experience:
IC
Team Technical MarketingWorking Pattern - Hybrid 2days per week in the Vitality LondonOffice.Full time 37.5 hours per week.We are happy to discuss flexible working!Top 3 skills needed for this roleSharp editorial and SEO instinctConfident using AI to scale quality contentStrong strategic mindset wi...
Team Technical Marketing
Working Pattern - Hybrid 2days per week in the Vitality LondonOffice.Full time 37.5 hours per week.
We are happy to discuss flexible working!
Top 3 skills needed for this role
Sharp editorial and SEO instinct
Confident using AI to scale quality content
Strong strategic mindset with a focus on growth and performance
What this role is all about
Youll take the lead in shaping how our brand shows up across search and emerging AI platforms owning scaling and optimising high-value GEO content clusters that build lasting authority and trust. Combining editorial judgement with AI-enabled production youll create high-quality high-volume content that delivers real impact grounded in SEO best practice EEAT principles and established topic expertise.
Key Actions
Take ownership of end-to-end GEO content cluster strategy within agreed topic areas acting as the editorial lead and partnering closely with channel managers and editorial specialists across audiences
Plan and deliver pillar-led content clusters (guides and supporting articles) that align with SEO frameworks search intent and existing topic authority
Ensure every piece of content reflects strong EEAT principles bringing in expert input evidence-led insight and clear editorial oversight
Use AI tools thoughtfully to support your workflow accelerating research drafting and repurposing while maintaining high editorial standards and quality control
Commission and manage multimedia content including video explainers to strengthen visibility across on-site and off-site channels
Expand the reach of your content through syndication and distribution across platforms like Reddit and other relevant communities
Continuously optimise and refresh content clusters to improve GEO performance reduce duplication and deepen topical authority
Collaborate with SEO editorial social (video) and subject matter experts to ensure your work is consistent accurate and strategically aligned
What do you need to thrive
Strong editorial background with experience in SEO led or topic cluster content strategies
Proven ability to manage complex content ecosystems rather than one off articles
Excellent understanding of EEAT authority building and trust signals in modern search
Comfortable using AI tools to scale production while maintaining editorial standards
Experience working with video multimedia or social first content formats
Highly organised strategic thinker with clear editorial judgement and ownership mindset
So whats in it for you
Bonus Schemes A bonus that regularly rewards you for your performance
A pension of up to 12% We will match your contributions up to 6% of your salary
Our award-winning Vitality health insurance With its own set of rewards and benefits
Life Assurance Four times annual salary
These are just some of the many perks that we offer! To view the extensive range of benefits we offer please visit our careers page.Fantastic Benefits. Exciting rewards. Great career opportunities!
If you are successfulin your application and join us at Vitality this is our promise to you we will:
Help you to be the healthiest youve ever been
Create an environment that embraces you as you are and enables you to be your best self
Give you flexibility on how where and when you work
Help you advance your career by playing you to your strengths
Give you a voice to help our business grow and make Vitality a great place to be
Give you the space to try fail and learn
Provide a healthy balance of challenge and support
Recognise and reward you with a competitive salary and amazing benefits
Be there for you when you need us
Provide opportunities for you to be a force for good in society
We commit to all these things because we want you to feel that you belong and are supported to be happy and healthy.
About You
About Us
Were incredibly proud to be recognised for the culture weve created recently being named one of Glassdoors Best Places to Work 2026 and in 2024 we were delighted to be awarded Top 10 Places to Work in the Sunday Times Awards.
Vitality is a multi-award-winning UK insurance brand here to make the world a healthier happier place.
Weve been a purpose and values-driven business from day 1- long before it became fashionable. Our core purpose is to make people healthier and enhance protect their lives. Vitality pioneered shared-value insurance. We incentivise people to live healthier longer lives they benefit our business benefits and society benefits. Were successful because we attract develop and retain the best people and because we care.
Plus you get to join our 1.7 million members with access to our unique health insurance and healthy living programme. Just to make sure you know our products inside and out.
Ready to find out if were the right fit for you We cant wait.
Unable to show this video due to your cookie preferences
Diversity & Inclusion
At Vitality were committed to diversity and inclusion because its good for our employees for our business and for society. We welcome applications from individuals of all backgrounds experiences and perspectives.
Vitalitys approach to sustainability
Vitality is a business that drives positive change. We reward people for making and sustaining healthier choices. But healthy people also need a healthy environment. To learn more please visit our Careers page. #LI-Hybrid
If we are fortunate in receiving a high volume of quality applications we may need to close this vacancy early. If you are interested please submit your application as soon as possible.
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