Field Marketing Manager UKI

The Field Marketing Manager UKI is responsible for leading developing and executing regional account-based field marketing strategies that drive pipeline growth customer engagement and revenue impact across Unit4s priority verticals: Not-for-Profit Professional Services Organizations Public Sector and Higher Education. This role operates as the regional owner of field marketing performance and provides leadership direction and enablement to the regional field marketing team.

Reporting to the Global Head of Field Marketing the Field Marketing Manager UKI works within a regional matrix organization and partners closely with Sales Business Development Global Marketing and other stakeholders to ensure unified go-to-market execution across the full customer journeyfrom awareness and engagement through pipeline creation acceleration and expansion.

Operating with a One Team mindset this role balances strategic planning with hands-on leadership ensuring regional priorities are translated into high-impact local execution while maximizing ROI and pipeline coverage.

Key Responsibilities

Regional Field Marketing Strategy & Leadership

• Develop and own the regional marketing plan aligned to commercial targets and Unit4s vertical go-to-market strategy
• Translate global and regional priorities into actionable scalable and local field marketing framework
• Lead and motivate the regional team providing direction coaching and regular performance feedback
• Act as the senior field marketing point of contact for the region representing marketing in regional leadership and commercial forums

Integrated Campaign & Pipeline Ownership

• Drive execution of integrated multi-channel field marketing campaigns across the region leveraging a mix of local initiatives and global programs
• Ensure campaigns support the full customer lifecycle from demand creation through expansion and cross-sell
• Partner closely with Sales and Business Development to continuously ensure that regional activities align with GTM targets and strategy
• Ensure consistent messaging positioning and customer value articulation across all regional initiatives

Event Experience & Account-Based Marketing

• Define and lead the regional new business and customer event strategy including executive programs third-party events and strategic sponsorships
• Oversee planning and execution of high-impact regional and local field events to drive engagement pipeline and customer loyalty
• Ensure best-practice 360 event marketing across planning promotion execution follow-up and performance analysis

Stakeholder Partner & Vendor Management

• Build strong trusted relationships with senior commercial stakeholders and regional leadership
• Manage external partners agencies vendors venues and media relationships to ensure high-quality execution and optimal return on investment
• Support and enable local commercial initiatives when a global or regional approach is not viable

Measurement ROI & Continuous Improvement

• Own regional field marketing performance reporting with a clear focus on pipeline contribution ROI and business outcomes
• Provide regular insights to regional and global stakeholders on effectiveness learnings and optimization opportunities
• Foster a data-driven test-and-learn culture focused on continuous improvement and scalability

Budget & Operational Ownership

• Hold responsibility for regional field marketing budget oversight ensuring compliance with financial procurement and governance processes
• Balance strategic investment with local flexibility to deliver maximum commercial impact

Qualifications :

• Minimum of 8 years experience in B2B field marketing demand generation or integrated marketing within a technology SaaS or consulting environment
• Proven experience leading regional or multi-country field marketing programs and teams
• Strong background in account-based marketing funnel management and complex B2B sales cycles
• Demonstrated success delivering multi-channel integrated campaigns and events with measurable pipeline impact
• Extensive experience partnering directly with Sales and Business Development leadership
• Experience managing regional marketing budgets and working with external agencies and vendors
• Confident influential communicator able to engage senior stakeholders and executives
• Highly organized self-directed leader with the ability to manage multiple priorities in a fast-paced matrix environment
• Passionate team player with a strong results mindset and focus on business impact

Additional Information :

Who we are

We are a people-first community that nurtures all the areas that surround your working experience. With us youll be surrounded by a high-performance team that supports your authentic self and celebrates your uniqueness.

We believe that How work should feel is an evolving statement. Work goes beyond tasks and everyday responsibilities its about feeling valued empowered promoted impactful seen and appreciated.

We are reimagining how work makes people feel.

 What we offer

• a culture built on trust and accountability - giving you the freedom and autonomy to be successful and make an impact
• balance - with our Flexible Leave Paid Time Off policy remote working opportunities Global Wellbeing Days and other great benefits
• growth opportunities - we provide the tools and guidance required so that you can focus on what really matters to you and so ultimately you can achieve your best work
• talented colleagues role models and mentors - work learn and be inspired by some of the best talent in the software industry
• a commitment to sustainability - with initiatives such as our Environmental Social and Governance strategy and Act4Good programme
• a safe and inclusive working environment supported by our Employee Resource Groups which are open to all.

Our commitment to equity  

Unit4 is committed to ensuring equal opportunity for everyone. We make our hiring decisions solely based on skills qualifications and our current business needs. We know that diversity brings fresh perspectives ideas and solutions to our company. This is the essence of our culture. We also welcome and encourage people who are pregnant and/or parents-to-be to apply. If you would like to know more about our commitment to diversity visit our blogs:  

• Our focus to DEI remains central to who we are 

• Inclusive hiring at Unit4: Building equal opportunities for all 

Background check 

This role may require security clearance required for customer projects and access to sensitive (customer) data. That means that after you have accepted our offer we could ask for background checks. Subject to applicable local laws such security checks may require disclosure of personal information including criminal record declaration right to work personal identification and work history. No worries well handle it according to local privacy laws and keep your information safe. Questions Feel free to reach out!  

Remote Work :

Yes

Employment Type :

Full-time