Field Marketing Manager UKI
Job Summary
Cohesity is the leader in AI-powered data security. Over 13600 enterprise customers including over 85 of the Fortune 100 and nearly 70% of the Global 500 rely on Cohesity to strengthen their resilience while providing Gen AI insights into their vast amounts of data. Formed from the combination of Cohesity with Veritas enterprise data protection business the companys solutions secure and protect data on-premises in the cloud and at the edge. Backed by NVIDIA IBM HPE Cisco AWS Google Cloud and others Cohesity is headquartered in Santa Clara CA with offices around the globe.
Weve been named a Leader by multiple analyst firms and have been globally recognized for Innovation Product Strength and Simplicity in Design and our culture.
Want to join the leader in AI-powered data security
Want to help us simplify the world of data management
The Cohesity UKI Field Marketing team is on a mission to drive net-new logo growth by building executive relationships and pipeline at scale across our highest-value highest-complexity segments; with urgency and being part of a great team.
At Cohesity we are offering a unique opportunity for a senior marketing leader with a consistent track record of driving CxO engagement ABM and net-new pipeline to join our team as a Senior Field Marketing Manager.
As a Senior Field Marketing Manager you will play a crucial role in owning marketing strategy and execution for UK Strategic Accounts Public Sector & Alliances; building executive relationships merging field and channel plans and driving net-new logo pipeline in segments that dont fit the standard commercial mid-market playbook.
HOW YOULL SPEND YOUR TIME HERE:
- Drive CxO engagement and pipeline across segments that dont fit the standard commercial mid-market playbook: high-touch executive-led strategic account ABM and framework-driven compliance-led public sector buying
- Build and run executive briefing programs and 1:1 relationship programs with CISOs CIOs and CTOs across strategic accounts within the security community
- Design and execute tiered ABM programs (1:1 1:few 1:many) for strategic accounts and public sector buyers built in lockstep with sales
- Prioritize and sequence investment across public sector subsectors; central government health education and other key subsectors; treating public sector as a portfolio of distinct subsectors rather than a single uniform segment
- Operate industry-led working closely with the centralized Alliances and Growth teams to ensure vertical programs are shaped by whats actually happening in the market not built in isolation
- Work hand-in-hand with the UK channel team and Channel Marketing Manager recognizing that in some segments; public sector being a clear example where certain alliance partners carry real weight; the channel team may lead the plan while in others the field will lead
- Bring the field plan and channel plan together into one coherent jointly-owned plan always built tightly with sales not around them
- Own UK cyber security field events end-to-end from planning and execution through post-event follow-up including major UK cybersecurity industry events not limited to strategic and public sector accounts
- Partner with the SDR team to ensure consistent follow-up on leads and translate marketing activity into accountable trackable pipeline
- Partner with sales to translate business risk and board priorities into account-specific marketing strategy and content
- Navigate public sector procurement cycles and frameworks to shape go-to-market timing and messaging
- Partner closely with the centralized Alliances team on programs run jointly with major CSP partners
- Partner closely with the centralized Growth/corporate marketing team to ensure vertical campaigns are industry-led and reflect UK market realities
- Own budget planning and management for field marketing programs with accountability for ROI
- Use AI tools to drive intent signals personalization at scale content generation and account research
- Track and report on pipeline contribution from strategic accounts public sector and alliances with a primary focus on net-new logo growth measured as success in this role
- Provide onsite execution support for major industry events with travel expected within the UK
WED LOVE TO TALK TO YOU IF YOU HAVE MANY OF THE FOLLOWING:
- 8 years of field marketing ABM or closely related experience with a track record operating at a senior level
- Proven experience personally running executive briefings and 1:1 relationship programs with CISOs/CIOs/CTOs; not just supporting them
- A consistent record of successfully partnering with sales including building plans tightly aligned to sales not run in parallel
- Experience building programs specifically designed to win net-new logos not just influence pipeline in an existing base
- Channel-centric experience with a track record building and merging joint plans with partners
- Deep understanding of how public sector procurement differs from commercial buying including differing rhythms and priorities across subsectors
- Strong UKI market knowledge; the analyst landscape key public sector frameworks and the competitive vendor set
- Familiarity with sales and marketing automation systems such as Salesforce and comfort using AI tools for research personalization and content generation
- Strong business acumen; comfortable reading a P&L and connecting security/IT spend to business risk and board priorities
- Experience owning budget planning and management for marketing programs with accountability for ROI
- Self-motivated analytical and comfortable creating structure and process where none currently exists
- A willingness to work as part of a team on larger cross-sector industry events in the UK
- Proven ability to excel in a fast-paced high-energy environment
- Ability to travel within the UK as needed for events and account engagement
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Equal Employment Opportunity Employer (EEOE)
Cohesity is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by law.
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying you may contact us atCOHESITY or for assistance.
In-Office Expectations
Cohesity employees who are within a reasonable commute (e.g. within a forty-five (45) minute average travel time) work out of our core offices 2-3 days a week of their choosing.
We strongly prefer candidates who are currently located in or near the designated job location. Candidates outside the area should apply only if they are committed to relocating prior to their start date and have the legal right to work in the job location.
Required Experience:
Manager
About Company
Cohesity gives you both data security and data management. Defend against ransomware with immutable backup, AI-based early threat detection, and rapid data recovery.