Field Marketing Manager, DACH

About Mixpanel

Mixpanel is the leading product intelligence and analytics platform trusted by more than 29000 companies to help understand how people use the products they build. By combining powerful analytics with AI that knows your business Mixpanel helps teams see whats working diagnose whats not and decide what to build next. Learn more at .

About the Role

Mixpanel is growing in Europe. Were looking for a Field Marketing Manager to own our go-to-market presence in the DACH region translating what works in our core markets into programs that resonate locally in German.

Youll be the person who bridges our London-based marketing team and the German-speaking market: running events supporting multi-channel campaigns and making sure DACH buyers hear from us in a way that feels native not translated. Over time youll help us build the infrastructure to advertise and nurture this market in German at scale.

How This Role Fits the Organization

This role sits within EMEA regional marketing reporting directly to the Head of EMEA Marketing. Youll work closely with cross-functional and cross-regional partners particularly the DACH commercial team and central marketing functions.

The DACH commercial team owns pipeline and revenue relationships in the market. This role works alongside them day to day sharing campaign briefs aligning on upcoming programs and making sure marketing activity converts into pipeline that actually gets worked.

On the central marketing side this role partners closely with marketing operations who own campaign setup lead routing and success measurement to ensure seamless execution and representation. It also partners with revenue marketing who own the paid advertising infrastructure to help extend that capability into German over time

Responsibilities

Market Intelligence

• Develop a working knowledge of the DACH digital analytics landscape: key personas competitor presence buyer objectionsand what good messaging looks like locally. Youll be working closely with the EMEA PMM lead to ensure an accurate and relevant positioning approach.
• Bring structured market feedback to the broader EMEA marketing team on a regular cadence: whats resonating what isnt and where the gaps are.
• Identify DACH-specific engagement moments including conferences industry events seasonal trends where Mixpanel should be present at or reactive to.

Field Events and Experiences

• Plan and execute in-person and virtual events for the DACH market: field activations executive roundtables and Mixpanel-owned experiences.
• Own the full event lifecycle: from venue selection and speaker management to on-site delivery and post-event follow-up with the commercial team.
• Own the DACH events calendar end-to-end: planning quarterly and annual programs proactively not reactively responding to requests from the wider team.
• Manage external agencies vendors and production partners: briefing negotiating contracts and holding them accountable to quality and budget.
• Track event ROI and pipeline contribution and use that data to improve future programming.

Content Localization

• Localise marketing content across formats: event copy landing pages email campaigns one-pagers and social posts. Adapt messaging from our core English-language programs so it resonates in the German market.
• Maintain consistency of tone and positioning across all DACH-facing materials.
• Partner with revenue marketing over time to extend localisation into paid advertising channels.
• Act as the quality gate for all DACH-facing marketing materials.

Budget and Operations

• Own the regional marketing budget: manage vendor POs track spend against plan and reconcile event costs.
• Collaborate with the central marketing operations function on campaign setup lead routing and ROI tracking.
• Report on regional pipeline contribution campaign performance and program effectiveness.

Were Looking For Someone Who Has

• Experience in B2B field marketing or demand generation ideally at a SaaS or analytics-adjacent company.
• Native-level German with strong professional English able to write compelling copy and brief agencies in both languages without a second pass.
• A proven track record running events both in-person and virtual.
• Comfort working with ambiguity. DACH is a growth market for us and youll be building the playbook.
• Collaborative organized instincts and the ability to stay closely connected to the market and the DACH commercial team while based in London.
• Familiarity with CRM and marketing automation tools; experience with Salesforce and HubSpot is a plus.
• Curiosity about data. You dont need to be an analyst but you should be comfortable in a dashboard and ready to form a point of view on what the numbers mean.

Travel

This role involves regular travel to Germany typically for events as the EMEA marketing team and DACH commercial teams are both based in London. Expect around four to six trips per year with some flexibility depending on the event calendar.

#LI-Hybrid

Benefits and Perks

• Comprehensive Medical Vision and Dental Care
• Mental Wellness Benefit
• Generous Vacation Policy & Additional Company Holidays
• Enhanced Parental Leave
• Volunteer Time Off
• Additional US Benefits: Pre-Tax Benefits including 401(K) Wellness Benefit Holiday Break

*please note that benefits and perks for contract positions will vary*

Culture Values

• Make Bold Bets: We choose courageous action over comfortable progress.
• Innovate with Insight: We tackle decisions with rigor and judgment - combining data experience and collective wisdom to drivepowerful outcomes.
• One Team: We collaborate across boundaries to achieve far greater impact than any of us could accomplish alone.
• Candor with Connection: We build meaningful relationships that enable honest feedback and direct conversations.
• Champion the Customer: We seek to deeply understand our customers needs ensuring their success is our north star.
• Powerful Simplicity: We find elegant solutions to complex problems making sophisticated things accessible.

Why choose Mixpanel

Were a leader in analytics with over 9000 customers and $277M raised from prominent investors: like Andreessen-Horowitz Sequoia YC and most recently Bain Capital. Mixpanels pioneering event-based data analytics platform offers a powerful yet simple solution for companies to understand user behaviors and easily track overarching company success metrics. Our accomplished teams continuously facilitate our expansion by tackling the ever-evolving challenges tied to scaling reliability design and service. Choosing to work at Mixpanel means youll be helping the worlds most innovative companies learn from their data so they can make better decisions.

Mixpanel is an equal opportunity employer supporting workforce diversity. At Mixpanel we are focused on things that really matterour people our customers our partnersout of a recognition that those relationships are the most valuable assets we have. We actively encourage women people with disabilities veterans underrepresented minorities and LGBTQ people to apply. We do not discriminate on the basis of race religion color national origin gender gender identity or expression sexual orientation age marital status veteran status or disability status. Pursuant to the San Francisco Fair Chance Ordinance or other similar laws that may be applicable we will consider for employment qualified applicants with arrest and conviction records. Weve immersed ourselves in our Culture and Values as our guiding principles for the impact we want to have and the future we are building.