Estate Agency Area Director

Are you anexceptional estate agency leaderwith the ambition energy and commercial drive to take an entire region to the next level

Were looking for anambitious Area Director to lead our haart business across the West of England someone who can inspire high-performing teams unlock new opportunities and deliver outstanding commercial results across a diverse and exciting property market.

This is far more than a branch leadership role. Youll have the opportunity toshape strategy develop talented people grow market share and drive performance across the region while playing a pivotal role in the continued success and growth of the haart brand.

Were looking for a leader whosets the pace challenges the status quo and knows how to turn ambition into results. Someone who can build strong relationships spot opportunities others miss and create a culture where people are motivated to perform at their very best.

If youre ready tolead from the front make a significant commercial impact and put your stamp on the West of England property market this could be your next big career move.

INDBM

Job Title: Area Director

Location: West/Somerset
Reports to: Chapter Managing Director
Direct Reports: Branch Managers and Branch Teams across defined area
Also Responsible for: Direct management and performance of own branch (as Branch Manager)

Main Purpose of the Role

The Area Director is a senior multi-site leader responsible for driving performance profitability and market share across a defined group of branches while simultaneously operating as a high-performing fee-earning Branch Manager within their own branch.

This role ensures the Area Director remains operationally sharp commercially active and closely connected to the realities of the business. The role combines strategic leadership coaching and performance management across multiple locations with direct accountability for personal revenue generation listings and branch success.

The Area Director leads by example embedding a high-performance culture grounded in activity standards and commercial delivery across the area.

Key Responsibilities

Multi-Site Leadership & Performance (Area Director Responsibilities)

• Deliver area-wide strategic and operational plans aligned to business objectives including revenue profit and market share targets
• Lead coach and develop Branch Managers to achieve consistent high performance
• Build a strong aligned leadership team that owns and delivers operational standards
• Drive a culture of accountability coaching and continuous improvement across all branches
• Monitor area performance through KPIs financial metrics and activity measures taking corrective action where required
• Ensure consistent implementation of company standards processes and compliance requirements across all locations
• Lead recruitment retention and succession planning for the area
• Champion collaboration across business streams (Estate Agency Legal Services Financial Services New Homes)
• Act as the senior representative and face of the area internally and externally

Branch Leadership & Fee Earning (PlayerCoach Responsibility)

• Retain full accountability for the performance and results of own branch
• Actively generate business through:
  • Listings
  • Market appraisals
  • Canvassing and prospecting activity
• Personally contribute to revenue through fee earning (sales agreed instructions pipeline generation)
• Lead from the front by demonstrating best-in-class sales behaviours and standards
• Maintain expert current knowledge of:
  • Local market conditions
  • Valuation strategy
  • Sales techniques and negotiation
• Provide hands-on support to branches during:
  • Leadership gaps
  • Staffing shortages
  • Peak trading periods
• Ensure personal credibility as a practitioner reinforcing leadership authority through action

Culture Coaching & Capability Building

• Embed a coaching-led culture that drives individual and team performance
• Conduct regular 1:1s performance reviews and development planning with Branch Managers
• Develop capability across the area in:
  • Listing generation
  • Conversion
  • Pipeline management
  • Customer experience
• Act as a mentor and role model demonstrating both leadership and fee-earning excellence
• Drive engagement motivation and professional pride across all teams

Commercial & Operational Excellence

• Ensure strong financial discipline including budget management and profitability tracking
• Drive market share growth through structured canvassing and prospecting strategies
• Oversee compliance audit and regulatory adherence across all branches
• Protect and enhance brand reputation through service standards and review performance
• Lead local marketing initiatives and ensure alignment with area strategy

Strategic Contribution

• Contribute to divisional strategy alongside senior leadership
• Identify opportunities for growth innovation and operational improvement
• Use data and insight to inform decision-making and drive performance
• Lead and embed change initiatives effectively across the area

Role-Specific Competencies

Leadership & Strategic Capability

• Proven ability to lead through others while maintaining personal performance
• Strong strategic thinking with clear direction-setting capability
• Ability to influence align and mobilise teams across multiple locations
  
  

Commercial & Fee-Earning Excellence

• High-level sales ability with a consistent track record of fee generation
• Deep understanding of listing strategies pricing and market positioning
• Maintains credibility through active visible performance
  
  

People & Coaching Skills

• Exceptional coaching and development capability
• Skilled in performance management and talent development
• Able to adapt leadership style to individuals and situations
  
  

Operational & Analytical Strength

• Strong grasp of KPIs financial performance and data analysis
• Ability to diagnose issues and implement effective solutions quickly
  
  

Personal Impact

• Leads by example as both a leader and practitioner
• Builds trust and credibility through action and delivery
• Resilient adaptable and highly accountable

Core Behaviours

• Leads from the front: balances leadership with personal delivery
• Creates a high-performance high-accountability culture
• Builds collaboration and shared purpose across teams
• Challenges constructively and drives continuous improvement
• Develops future leaders and builds long-term capability
• Demonstrates pride professionalism and ownership

Essentials

• Proven experience managing multiple locations or teams
• Strong track record as a high-performing fee earner (Estate Agency or similar)
• Evidence of successfully leading through leaders
• Strong presentation communication and influencing skills
• Ability to balance strategic leadership with hands-on delivery

What Makes This Role Different

Unlike a traditional multi-site leadership role the Area Director:

• Remains operationally active as a Branch Manager
• Continues to generate revenue personally
• Maintains current frontline expertise at all times
• Provides practical hands-on support across the area when needed
  
  

This creates a leader who is not removed from the business but fully embedded within it combining strategic oversight with real-time execution.

The Finer Details

We are currently conducting some interviews using video be eligible to proceed in our recruitment process you will need:

• Full UK Driving Licence
• Legal entitlement to live and work in the UK (in accordance with the Immigration Asylum and Nationality Act 2006)
• Well need evidence of your right to work in the UK in the form of:
  Passport/Birth Certificate

We will also need

• Proof of Address
• National Insurance
• Drivers Licence Check

Armed Forces Covenant:
Spicerhaart is a forces-friendly company offering many Estate Agency roles to those considering leaving the forces.
If you are looking for an exciting career where you feel part of something bigger and where your excellent communication skills come into play every single day then the world of property sales and lettings could be for you.

Equal Opportunities:At Spicerhaart variety makes our Company DNA come to life. We love people and whats more we love the differences that make each person who they are we support you and encourage those differences to make you the best person you can be. Spicerhaart are proud to be an equal opportunity workplace and we welcome all talented individuals to apply for a career with us. We are committed to equal employment opportunity regardless of race colour religion sex national origin sexual orientation age citizenship marital status disability or gender identity.

If you have a disability or special need that requires accommodation please let our Talent Teamknow and we will be happy to assist to the best of our ability regardless of how small or large your requirement may be.

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