Entertainment Marketing Executive

OVERVIEW:

This global role sits within the Partnerships team and exists to execute Gymsharks Entertainment Marketing initiatives helping to position the brand as the most culturally relevant fitness brand by integrating it into youth culture through talent activations product placement media and content.

WHAT YOULL BE DOING:

Strategy & Execution

• Support the execution ofGymsharksEntertainment Marketing strategy including:
• Paid and organic celebrity & talent partnerships
• Influencer activations
• Cultural and brand-led activations
• Agency management
• Deliver seasonal Entertainment Marketing plans including UK product seeding initiatives.
• Execute strategic campaigns ensuring all talent and partners deliver against agreed contractual terms and KPIs.
• Generate excitement around the brand;leveragethe power oftalent &influencers toincrease brand/product awareness and consideration through EntertainmentMarketing.

Talent & Relationship Management

• Maintain and grow a strong network of industry contacts.
• Act as the primary point of contact for talent and collaborators across campaigns and activations.
• Manage inbound talent and gifting requests in line with seasonal priorities.
• Identify secure and engage emerging and established talent aligned withGymsharksbrand.
• Lead talent outreach pitching negotiation and contracting.

Activations & Content

• Support the ideation and execution of creative talent activationsacross social content eventscampaignsand key cultural brand moments.
• Collaborate with internal teams to ensure content and activations are maximised across all marketing channels.

Agency & Campaign Management

• Manage external agencies for talent seeding and product placement:
• Share briefs and campaign direction
• Approve talent selections
• Oversee productlogisticsand delivery
• Oversee project workflows timelines databases and reporting processes.
• Ensure entertainment marketing initiatives are integrated across wider brand campaigns.

Insights & Reporting

• Monitor market trends competitor activity and cultural movements to inform strategy.
• Deliver monthly reporting on Entertainment Marketing performance including campaign results and channel impact.

WHAT YOULL NEED:

Essential Criteria:

• Strong understanding of the UK and US entertainment landscape (celebrity influencer and cultural spaces).
• Black Book of talent andindustrycontacts.
• Up-to-date knowledge of emerging talent trends and social media.
• Proven experienceexecuting campaigns withininfluencer marketing talent partnerships or entertainment marketing.
• Background in fashioncelebritylifestyle or cultural marketing is a plus.
• Highly organised with the ability to manage multiple priorities in a fast-paced environment.
• Strong stakeholder management skills with confidence influencing both internal teams and external partners.
• Excellent negotiation and communication skills.
• A proactive self-starter who can work independently without close supervision.
• Creative thinker with a 360 mindset;able to connect brand culture and content.
• Strong understanding of how content performs across channels (organic social paid media CRM web).
• Confident pitching ideas campaigns and talent opportunities.

CLOSING DATE: FRIDAY 5th JUNE (8am)

BELONGING AT GYMSHARK.

Our mission is to be a place where everyone belongs. Were an equal opportunities employer and for us that means we always strive to be as inclusive as possible in all aspects of employment right from your application. Were committed to finding reasonable adjustments* for candidates with specific needs or have a disability during our recruitment process and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind. *If youd like to request a reasonable adjustment please email .

ABOUT US.

Were here to unite the conditioning community. We believe that putting the sweat in today prepares us for tomorrow. So we give people the tools they need to reach further go faster be stronger. We celebrate those who show up for themselves to be their physical or mental best whatever that means for them. Its what we want for our community and our team. A team thats growing rapidly around the world. A collective of talented individuals working together to invent Gymsharks future. Our plans are ambitious and were looking for people who want to join us for the ride our growth will be your growth.

THE PERKS.

Standard benefits include:

• Performance-based Bonus opportunity
• Funded Healthcare benefit
• 25 days holiday additional day for your birthday & Bank Holidays
• Contributory Employer pension scheme
• Flexible benefits programme including salary sacrifice EV scheme dental insurance cycle to work tech scheme holiday trading
• Gymshark Employee Discount & long service awards
• Access to High Street cashback and discounts
• Financial Physical and Mental Wellbeing Support
• Enhanced Family Leave package
• Life Assurance

Office location specific benefits include (IQ):

• Gym Membership to The Lifting Club (LC)
• Onsite lunch provision & coffee bars
• EV charge points available

Office location specific benefits include (LDN):

• Funded multi-site fitness membership

Note: The bonus program and benefits have certain eligibility requirements. Gymshark reserves the right to amend these programs in whole or in part at any time without advance notice.