Ecommerce Brand Manager

Entropy sells survival power and preparedness gear in the US. Around $525k a year currently at contribution margin neutral. Almost all of it is other peoples product resold at 9-12% margin which caps what the business can earn.

Own-brand product and better acquisition economics are the fix. Thats the job.

Youd own the P&L and report to Jack and Lasse weekly. Nobody else is doing this.

• Own blended gross margin moving it from 12% to 25% and take the business through breakeven.
• Source and launch own-brand SKUs. Suppliers MOQ negotiation samples freight duty 3PL listings launch.
• Run paid acquisition yourself. Google Shopping PMax and Search. Theres no agency and there wont be one.
• Site and conversion work. Product pages imagery copy checkout cart abandonment.
• Build attach and post-purchase revenue. Checkout upsells replenishment email flows.
• Restart the content engine. Video cadence TikTok YouTube UGC and reviews.
• Manage the existing dropship catalogue on margin cutting what doesnt pay.
• First 90 days: paid spend cut on every SKU below 15% margin even where that drops revenue. Google Ads moved in-house. First own-brand order placed. Attach offers live at checkout. Blended gross margin at 16%.

Must have:

• Launched a physical product end to end. Sourced it negotiated MOQ approved samples managed freight priced it listed it sold it
• Run Google Ads yourself on a Shopping-led the account not briefing an agency
• Owned a gross margin or P&L number not a revenue or ROAS number
• Operated at $500k-5m where you wrote the product page and answered the customer emails
• Comfortable cutting revenue to fix margin
• Work independently. No team no budget approver nobody checking your work between weekly calls

Nice to have:

• Built checkout attach upsells or replenishment flows
• Sold consumables or anything with repeat purchase
• Worked with Chinese suppliers or US co-packers and contract manufacturers
• US import duty classification 3PL setup
• Klaviyo or equivalent built from scratch rather than inherited
• Bundle and kit pricing
• Preparedness outdoor hunting or adjacent category knowledge

Were also open to people from outside ecom. Founders whose company didnt work out consultants who want to operate anyone who has built something and can show it. The mechanics are learnable. The instinct isnt.

Not for you if you want a team a budget or someone telling you what to do next week. Or if a 25% revenue drop in month one would be a problem.

65-75000 base. Equity from 5% up to 10% earned against margin and profitability targets. Quarterly bonus on gross margin. Fully remote anywhere in Europe hours yours.

Small business no funding behind it everything pays for itself out of what the store makes. Take it through breakeven and to 25% margins with a real own-brand line and you own a meaningful piece of a profitable company you built.

Entropy sits inside a wider venture portfolio. If you get this working and want to build the next thing in this space that conversation is open.

Send us your CV and tell us which brands youve worked on. Then one product you launched: what it was what it cost landed what it sold for and what you got wrong. Two paragraphs.