E+ Senior Marketing, Communications and Events Manager

We support peace and prosperity by building connections understanding and trust between people in the UK and countries worldwide. For 90 years we have shaped brighter futures through education arts culture language and creativity.

Working with people in over 200 countries and territories we are on the ground in more than 100 countries.

We connect. We inspire.

The Department for Education has announced that the British Council is set to take on the role of National Agency for Erasmus.

In December the UK and EU arrived at a political agreement that the UK would rejoin the Erasmus scheme in 2027. That agreement has now been legally formalised under the EU-UK Trade and Cooperation Agreement.

The British Council has a longstanding commitment to supporting international exchange. It was a lead partner in the Erasmus UK National Agency from 2014-20 where Erasmus made a significant contribution to the UKs cultural relations activities funding 8091 projects engaging 583757 UK participants and awarding around 1.1 billion to UK organisations.

Job Title: E Senior Marketing Communications and Events Manager

Pay Band: Grade 8

Salary: 38820 gross per annumplus 3300 per annum London Market Allowance for those in the London area only.

Contract Duration: 2 Year Fixed Term Contract with possibility of extension

Location: Stratford Cardiff Belfast and Edinburgh

Right to Work Requirements: Current right to work in the UK. The British Council is not able to support or sponsor work visa applications.

Closing Date: Applications will close on 8 July at 22:59 UK Time

We are operating on the basis that any offer is made pending client confirmation of funds.

Role Purpose:

The Senior Manager Marketing Comms and Events will lead the development and delivery of the British Councils Erasmus marketing strategy driving awareness engagement and applications from UK organisations through audience-led communications and strong brand positioning.

You will be responsible for ensuring effective marketing across the full grant lifecycle using audience insight stakeholder collaboration and integrated campaigns to support programme objectives improve performance and build long-term advocacy for Erasmus.

Main Responsibilities:

• Leading the development and delivery of the Erasmus marketing and communications strategy ensuring alignment with programme priorities and organisational objectives.
• Translating programme goals into clear audience-led marketing plans including campaign frameworks audience segmentation channel strategy and messaging.
• Owning audience insight personas and customer lifecycle planning to support engagement from awareness through to application and advocacy.
• Developing integrated communications PR and events strategies across digital in-person and media channels to increase awareness engagement reputation and advocacy.
• Overseeing brand messaging and content strategy to ensure all marketing activity is consistent accessible audience-focused and aligned with brand standards.
• Applying advanced marketing expertise to solve complex challenges provide strategic consultancy and improve campaign effectiveness and impact.
• Providing expert marketing and brand advice to stakeholders embedding marketing into programme design and ensuring effective campaign delivery from briefing to execution.
• Building and influencing strong relationships with internal teams senior stakeholders and external partners to enable joined-up marketing and communications delivery.
• Defining monitoring and evaluating marketing performance indicators using insights to drive continuous improvement efficiency and scalable best practice.
• Promoting inclusive and accessible marketing approaches while managing priorities across multiple stakeholders and supporting equality diversity and inclusion objectives.

Role Specific Knowledge & Experience:

Essential

• Managing complex marketing programmes and campaigns across multiple channels.
• Designing and delivering marketing and communications strategies to support programmes and products.
• Negotiating budgets and resources effectively with senior stakeholders.
• Developing content marketing strategies and evaluating campaign performance and impact.
• Leading and managing teams to deliver high-quality marketing outcomes.
• Planning and delivering online and in-person events including using event platforms such as Cvent.
• Using advanced marketing technologies including CMS martech tools (e.g HubSpot Hootsuite) design and asset management tools (Canva Creatopy Bynder) and project management tools ().

Desirable

• Embedding a marketing and audience-led culture within organisations.
• Delivering marketing and communications within the cultural engagement or education sector.
• Working effectively within complex global organisations.

Specific Requirements

• Degree or professional qualification in marketing communications or business or demonstrable level of equivalent experience.

British Council supports working in new ways such as hybrid working subject to full approval by line management and conditional upon our ability to provide the appropriate level of service. This may not be appropriate for all roles but can be explored at interview.
#LI-Hybrid

A connected and trusted UK in a more connected and trusted world.

Equality Diversity and Inclusion Statement

We are committed to equality diversity and inclusion and welcome applications from all sections of the community as we believe that a diverse workforce gives added depth to our work. The British Council is a Disability Confident Employer. The Disability Confident scheme helps challenge attitudes increase understanding of disability and ensure staff are drawn from the widest possible pool of talent. We guarantee an interview for disabled applicants who meet the minimum role requirements. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.

Safeguarding Statement

The British Council is committed to safeguarding children young people and adults who we work with. We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse maltreatment and exploitation as set out in article 19 UNCRC (United Nations Convention on the Rights of the Child) 1989. Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed in line with legal requirements and with the British Councils Safeguarding policies for Adults and Children.

If you experience any difficulties with submitting your application please email