Director, Social Creative Strategy EMEA

About Us

SharkNinjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than4100associates the companys products are sold at key retailers online and offline and through distributors around the world.

AI at SharkNinja

At SharkNinja were building an AI-native culture. Were not waiting for the future; were creating it. Our people are expected to experiment boldly adopt new tools and continuously raise whats possible to create meaningful impact for our consumers. If you believe the best way to do your job hasnt been invented yet youll fit right in.

SocialCreative Strategy Director EMEA

Location: London or Paris

About Us

As our brands scale globally and particularly across EMEA socialisnta supportchannelitswhere discovery conversation and demand are asocial creativeengine designed to move at the speed of culture across every market weoperatein andwerelooking for creative leaders who can help shape it.

Why This Role Matters

Social-first creative atSharkNinjais built to be felt shared and acted on rather than passively watched. Across EMEA our opportunity is enormous and the creative bar needs to match.

The Creative Strategy Director is the creative owner for SharkNinja brands on social across EMEA markets starting with the UK France Germany Italy Spain and expanding beyond. This role is embedded within the Global Social Creative team working hand in hand with global creative leads to ensure every markets social presence is original culturally relevant and best-in-class.

This is a hands-on creative role for someone who can ideate write direct and make while partnering closely with the Global Social Creative team Social Strategy Social Studios internal creators and external collaborators to bring ideas to life across multiple EMEA markets at scale.

WhatYoullDo

Own Social-First Creative forSharkNinjaBrands Across EMEA

• Serve as the creative lead and tastemaker forSharkNinjabrands (Shark and Ninja) on social across EMEA with primary focus on the UK France GermanyItalyandSpain in tight collaboration with the Global Social Creative team and VP Social Creative

• Develop social-first ideas that balance entertainment product storytelling and cultural relevance for both new and existing products across organic paid and influencer/creator content

• Ensure creative work is designed to travel across markets and platforms through sharing remixing and conversation while respecting local cultural nuance

Create Direct and Ship

• Write edit and shape content across short-formvideo stills and emerging formats adapting for local audiences and platforms across EMEA markets

• Direct shoots virtually and in-person with internal creators studios and partners across EMEA from lo-fi to higher-production moments

• Collaborate closely with internal creators Social Studios and local market teams to translate ideas into scalable market-relevant content outputs

Partner Across Teams and Markets

• Workhand-in-handwith the Global Social Creative team Brand Social Strategy Influencer and Media partners to ensure EMEA social creative is aligned with global brand vision while being locally excellent

• Help shape creator and influencer creative across EMEA markets by providing strong concepts direction and feedback

• Act as the creative connective tissue between global strategy local market needs and execution

Raise the Creative Bar

• Push for work that is culturally fluent platform-native and unmistakably social-first across each EMEA market

• Identifywhatsworking whats stale and where each markets brand presence should experiment next

• Contribute to evolving creative playbooks and best practices across the social org ensuring EMEA learnings feed back into global creative strategy

What Success Looks Like

• Social content across EMEA markets that earns engagement becauseitsworth engaging with

• Clear creative POV forSharkNinjabrands on social in each key EMEA market with content that feels native to each audience

• Work that people share reference and talk about not just scroll past across the UK France Germany and beyond

• Strong partnership with the Global Social Creative team local studios and creators that results in consistent high-quality output across markets

Who You Are

• 68 years of experience in social-first creative content or creator-led environments ideally with multi-market or international experience - specifically in France

• A true hybrid: you can think conceptually and execute hands-on across diverse markets and audiences

• Fluent in internet culture platforms and formats across EMEA you understand what works in different markets and why

• Comfortable directing others across time zones and cultures but never afraid to make things yourself

• Opinionated collaborative and allergic to boring content with the cultural sensitivity to adapt ideas for local relevance

Why JoinSharkNinja

• Build social creative for EMEA from the inside at a global product-driven company with serious momentum

• Own the creative direction for real brands with real cultural presence across EMEAs biggest markets

• Workinside a global team that values taste speed and execution and gives you the autonomy to shape howSharkNinjashows up in EMEA

• Help define what social-first means at scale across international markets

One Line That Captures It

AtSharkNinja social creativeisntcontent to fill feeds itswork designed to movepeopleacross every marketwerein.