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Director of Growth Boots Online Doctor
Job Location:
Monthly Salary:
Posted:
24 October 2026 (Yesterday)
Posted:
Application Deadline:
21 January 2027
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
Job Description
You will lead the growth of Boots Online Doctor one of the UKs leading online healthcare services. As our most senior commercial leader youll own revenue growth customer experience and the full marketing budget leading our Marketing Commercial and Product teams. Working as deputy to the Managing Director of Boots Digital Health and as the commercial counterpart to our Chief Medical Officer youll turn an ambitious growth plan into results at pace and responsibly.
The role is based in our London office (Islington) with hybrid working. This is a full-time role working 37.5 hours per week.
Who we are
We believe healthcare should be convenient and accessible to all which is why we have created Boots Digital Health - the business behind the Boots Online Doctor. Providing patients with online access to advice and treatment from medical experts the Boots Online Doctor has fast become a market leader but weve got ambitious plans and were not slowing down anytime soon. Boots Digital Health is an exciting place to be offering the growth culture of a start-up with the scale and support of the 177 year old Boots brand. Join us and together we can change healthcare for the better through innovative technology and services to the UK and beyond. With you. We change for the better.
What youll be doing
This is a rare opportunity to lead the next stage of growth for a market-leading digital healthcare business with the backing of one of the UKs most trusted brands. Youll sit on the Boots Digital Health leadership team and be accountable for the numbers that drive our growth plan. Key responsibilities include:
Own and deliver the growth plan: new patients orders revenue gross profit acquisition cost retention and return on marketing investment
Set and manage the full marketing budget allocating spend across channels and services to deliver profitable growth
Own the end-to-end customer experience from first visit to repeat order setting priorities with Operations and Patient Support to improve conversion retention and satisfaction
Lead product and proposition development including pricing subscriptions and membership and set a clear product roadmap with Technology
Lead commercial strategy and partnerships with pharmaceutical and brand partners
Build lead and develop the Marketing Commercial and Product teams creating a high-performing accountable culture
Work with our Chief Medical Officer and clinical teams so that growth is always clinically safe compliant and in the best interests of patients
Partner with central Boots teams including Marketing Advantage Card Finance and Technology to use the full strength of the Boots brand
Act as deputy to the Managing Director representing Boots Digital Health with senior stakeholders across Boots and externally
What youll need to have
Senior leadership experience driving growth in digital healthcare online pharmacy or telehealth with clear accountability for revenue profit and a significant marketing budget
Experience in weight management or other repeat-prescription healthcare services
A strong track record in performance marketing customer acquisition and retention and using data to make decisions
Experience leading multi-disciplinary teams across marketing commercial and product
Strong commercial judgement including pricing unit economics and building a business case
The ability to:
Set a clear direction and deliver against stretching targets
Balance pace and growth with patient safety and compliance
Influence and build trusted relationships with senior leaders clinicians and external partners
Lead through change in a fast-growing business
Experience of working in a regulated environment such as healthcare pharmacy or financial services
It would be great if you also have
Knowledge of healthcare advertising and regulation including MHRA ASA and CQC requirements
Experience of subscription or membership models
A Bit About Us
At Boots were proud to be an equal opportunity employer creating a place where everyone feels welcome supported and free to be themselves. We believe that when our people feel valued and included they thrive so were committed to creating a brilliant Boots for our people so they can make a difference for our customers and colleagues every time.
Whats Next
If you apply our team will be in touch to let you know the outcome of your application or to arrange next steps. If you require additional support as part of the application and interview process we are happy to provide reasonable adjustments to help you be at your best.
Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.
If you have any questions about this role please contact
Closing date for applications: 29th November 2026
We hope to hear from you soon. Be brilliant with Boots!
Keywords
Director Director of Growth Online Doctor Head
You will lead the growth of Boots Online Doctor one of the UKs leading online healthcare services. As our most senior commercial leader youll own revenue growth customer experience and the full marketing budget leading our Marketing Commercial and Product teams. Working as deputy to the Managing Director of Boots Digital Health and as the commercial counterpart to our Chief Medical Officer youll turn an ambitious growth plan into results at pace and responsibly.
The role is based in our London office (Islington) with hybrid working. This is a full-time role working 37.5 hours per week.
Who we are
We believe healthcare should be convenient and accessible to all which is why we have created Boots Digital Health - the business behind the Boots Online Doctor. Providing patients with online access to advice and treatment from medical experts the Boots Online Doctor has fast become a market leader but weve got ambitious plans and were not slowing down anytime soon. Boots Digital Health is an exciting place to be offering the growth culture of a start-up with the scale and support of the 177 year old Boots brand. Join us and together we can change healthcare for the better through innovative technology and services to the UK and beyond. With you. We change for the better.
What youll be doing
This is a rare opportunity to lead the next stage of growth for a market-leading digital healthcare business with the backing of one of the UKs most trusted brands. Youll sit on the Boots Digital Health leadership team and be accountable for the numbers that drive our growth plan. Key responsibilities include:
Own and deliver the growth plan: new patients orders revenue gross profit acquisition cost retention and return on marketing investment
Set and manage the full marketing budget allocating spend across channels and services to deliver profitable growth
Own the end-to-end customer experience from first visit to repeat order setting priorities with Operations and Patient Support to improve conversion retention and satisfaction
Lead product and proposition development including pricing subscriptions and membership and set a clear product roadmap with Technology
Lead commercial strategy and partnerships with pharmaceutical and brand partners
Build lead and develop the Marketing Commercial and Product teams creating a high-performing accountable culture
Work with our Chief Medical Officer and clinical teams so that growth is always clinically safe compliant and in the best interests of patients
Partner with central Boots teams including Marketing Advantage Card Finance and Technology to use the full strength of the Boots brand
Act as deputy to the Managing Director representing Boots Digital Health with senior stakeholders across Boots and externally
What youll need to have
Senior leadership experience driving growth in digital healthcare online pharmacy or telehealth with clear accountability for revenue profit and a significant marketing budget
Experience in weight management or other repeat-prescription healthcare services
A strong track record in performance marketing customer acquisition and retention and using data to make decisions
Experience leading multi-disciplinary teams across marketing commercial and product
Strong commercial judgement including pricing unit economics and building a business case
The ability to:
Set a clear direction and deliver against stretching targets
Balance pace and growth with patient safety and compliance
Influence and build trusted relationships with senior leaders clinicians and external partners
Lead through change in a fast-growing business
Experience of working in a regulated environment such as healthcare pharmacy or financial services
It would be great if you also have
Knowledge of healthcare advertising and regulation including MHRA ASA and CQC requirements
Experience of subscription or membership models
A Bit About Us
At Boots were proud to be an equal opportunity employer creating a place where everyone feels welcome supported and free to be themselves. We believe that when our people feel valued and included they thrive so were committed to creating a brilliant Boots for our people so they can make a difference for our customers and colleagues every time.
Whats Next
If you apply our team will be in touch to let you know the outcome of your application or to arrange next steps. If you require additional support as part of the application and interview process we are happy to provide reasonable adjustments to help you be at your best.
Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.
If you have any questions about this role please contact
Closing date for applications: 29th November 2026
We hope to hear from you soon. Be brilliant with Boots!
Keywords
Director Director of Growth Online Doctor Head
Required Experience:
Director
About Company
We’re always looking for people who care; people who go the extra mile to change things for the better for our customers, patients and team members. Whether you're looking for a particular opportunity, or maybe you’re not too sure which role you’ll want to apply for – you’ve come to t ... View more
