Director MSE

Kantar is the worlds leading AI-native marketing data and analytics business and an indispensable brand partner to the worlds top companies.

We combine meaningful attitudinal and behavioural data with deepexpertiseand analytics to help clients understand people and inspire growth.

Marketing Mix Modelling Director Analytics UK

About the job

We are looking for an experienced Marketing Mix Modelling (MMM) practitioner to join our Marketing Science & Effectiveness team.

This is an opportunity to take ownership of high-impact client programmes applying yourexpertiseto shape how leading brands measure and optimise marketing performance.

You will act as the central driver of projects;defininganalyticalapproachshaping inputs into modelling interpreting outputs and translating these into clear commercially relevant recommendations.

Working closely with clients and collaborating with cross-functional teams across our globallydistributeddelivery model you will bridge data modelling and business context to ensure high-quality impactful outcomes. This is a hands-on role combiningstrong client partnership skillswith analytical delivery requiring a high degree of ownership and autonomy.

Job goals

• Lead MMM engagements end-to-end owning delivery from data inputs through to insight generation and final client recommendationsthat drive client impact and commercial success

• Own day-to-day client relationshipsbuilding trusted partnerships andtranslating business questions into clear analytical approaches and actionable marketing recommendations

• Ensure modelling inputs and outputs are robustbyreviewing shaping and challenging dataassumptionsand resultsto supportcredible decision making

• Define and refine media frameworksand channel structures to ensuremodelling reflects marketing activity and enables meaningful decision-ready insights

• Convert modelling outputs into commercially compelling ROI stories including optimisation scenarios and budget allocation recommendations

• Coordinate cross-functional teams across a globally distributeddelivery model ensuring alignment between data modelling and client priorities throughout delivery

Ideal skills and experience

• Strong experiencecontributing to orleading MMM programmes or similar analytical projects with theability and readinessto take ownershipof end-to-enddelivery

• Ability to interpret complex analytical outputs and communicate clear commercially relevant recommendationsthat support marketing and investment decisions

• Experience working with media and sales data with the confidence to review challenge and shape inputs and outputs to ensure robust modelling outcomes

• Strong client management skills with experience building trusted relationships and delivering a high-quality effective client experience

• Demonstrated ability to coordinatecross-functionalproject-based teams and manage multiple priorities in a fast-paceddistributed deliveryenvironment

• Strongunderstanding of marketing effectiveness and measurement with experience across sectors such as FMCG Retail Financial Services or Media

Additionalinformation

• Location: London or Warwick with a hybrid working pattern (typically 2 days per week in the office)

• This role is delivered through a globally distributeddeliverymodel

• Candidates must have the right to work in the UK (no sponsorship available)