Director, Integrated Analytics Partner, D2C

Why Sony Interactive Entertainment

Sony Interactive Entertainment isnt just the Best Place to Play its also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation were part of a proud legacy of innovation and excellence. SIE is a dynamic technology company delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand a name synonymous with entertainment excellence and creativity.

• Define and lead the embedded analytics approach for the PlayStation Store within a centralised analytics model. Partner closely with Store product commercial and lifecycle teams as a trusted advisor on strategy and performance
• Ensure analysts are deeply integrated into day-to-day decision-making whilemaintainingstrong alignment with central analytics standards

• Drive high-impact analyses across the digital commerce funnel including discovery conversion basket composition and checkout
• Identifyopportunities to improve player experience and revenue through pricing promotions merchandising and content placement
• Translate complex player and transaction data into clear actionable recommendations for senior stakeholders

• Partner with product and experimentation teams to define success metrics and evaluate feature and experience changes. Ensure robust analytical design and interpretation of experiments (A/B tests and quasi-experimental approaches)
• Champion a test-and-learn mindset across Store and D2C teams

• Analyse playerpurchasingbehaviour across games add-ons subscriptions (e.g. PlayStation Plus) and in-store events. Inform strategies around lifecycle monetisation cross-sell/upsell and content bundling
• Support forecasting and scenario analysis in partnership with finance and commercial teams

• Work closely with BI/reporting teams to ensure consistent metrics and scalable dashboards (without owning reporting delivery)
• Partner with data science teams on advanced modelling use cases (e.g. propensity segmentation) translating outputs into business action
• Collaborate with data engineering to ensure analytics requirements are reflected in data models and tracking

• Build lead and mentor a team of high-performing embedded analysts
• Set clear expectations for analytical rigor business impact and stakeholder engagement
• Develop talent through coaching feedback and structured career development

• 10 years in analytics or related roles with significant leadership experience in embedded or business-facing analytics teams
• Experience in digital commerce gaming or subscription-based businesses (strong preference for marketplace/platform experience)
• Proven ability to influence product and commercial decisions through data

• Deep understanding of ecommerce and D2C metrics: conversion funnels AOV attach rate LTV promotions effectiveness
• Experience analysing pricing strategies merchandising performance and digital storefront optimisation
• Strong familiarity with experimentation frameworks and causal inference concepts

• Advanced SQLrequired; experience working with large-scale event and transaction datasets
• Proficiencywith analytical tools/languages (e.g. Python or R) for deep-dive analysis
• Familiarity with BI tools (e.g. Tableau Looker) for consumption not ownership

• Strong stakeholder management skills with the ability tooperateeffectively in a matrixed centralised model
• Comfortable navigating ambiguity and influencing without direct ownership of product or commercial decisions
• Focused on impact over outputprioritising the highest-value problems
• Clear communicator able to tailor insights for both technical and executive audiences

• Analytics is deeply embedded in PlayStation Store decision-making shaping product and commercial outcomes
• Store leadership consistently relies on analytics for prioritisation trade-offs and performance evaluation
• Measurable improvements in conversion revenue and player engagement driven by analytical insights
• Strong partnership model across analytics BI and data science with clear role separation and collaboration
• A high-performing team known for both analytical rigor and business impact

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Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity gender expression and gender reassignment) race (including colour nationality ethnic or national origin) religion or belief marital or civil partnership status disability age sexual orientation pregnancy maternity or parental status trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment empower employees and embrace diversity. We encourage everyone to respond.

Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.