Director Digital Marketing

Position Overview

The Director Digital Marketing is responsible for defining and leading the global digital marketing and omnichannel engagement strategy for Convatecs Advanced Wound Care business. Acting as the Digital Marketing Centre of Excellence for AWC this role will shape the vision capabilities governance and best practices that enable stronger customer engagement accelerate brand growth and drive commercial performance globally. As a member of the Global Marketing Leadership Team the Director will partner closely with Global Marketing Directors Regional Marketing teams Medical Affairs Commercial Excellence Corporate Communications and Digital Technology teams to ensure digital channels customer journeys content and platforms are fully integrated across portfolio strategies global campaigns and product launches.

This is a highly visible leadership role with the opportunity to shape the future of digital marketing within a global healthcare organisation while advancing AWCs digital maturity and delivering industry-leading customer experiences.

Key Responsibilities

Develop and Deliver the Global Digital Marketing Strategy

• Define and execute the long-term digital and omnichannel marketing strategy for the AWC portfolio.
• Drive the integration of digital engagement across brand planning portfolio strategy customer experience and product launches.
• Identify emerging technologies customer engagement models and innovative approaches that create competitive advantage and accelerate growth.

Build and Lead a Digital Centre of Excellence

• Establish best practices governance frameworks tools and operating models that elevate digital marketing capabilities globally.
• Act as a strategic advisor to global and regional marketing teams on digital activation channel effectiveness and customer engagement.
• Build organisational capability through coaching training and knowledge sharing.

Advance Omnichannel Customer Engagement

• Lead the design and optimisation of integrated customer journeys across digital channels.
• Drive customer-centric insight-led campaigns that enhance acquisition retention loyalty and advocacy.
• Ensure seamless customer experiences across websites social media CRM email virtual events and emerging engagement platforms.

Lead Digital Platforms Analytics and Performance

• Shape the strategic roadmap for websites marketing technology analytics platforms and customer experience capabilities.
• Establish KPI frameworks dashboards and reporting mechanisms that provide actionable insights.
• Optimise investment decisions channel performance and marketing effectiveness through data-driven decision-making.

Inspire Develop and Lead High-Performing Teams

• Lead and develop a high-performing digital marketing team.
• Foster a culture of innovation accountability collaboration and continuous improvement.
• Strengthen digital capabilities and future talent pipelines across the broader marketing organisation.

Requirements

Essential

• Bachelors degree in Marketing Digital Marketing Business Communications or a related discipline.
• Significant experience leading digital marketing omnichannel engagement or marketing communications within complex global organisations.
• Proven track record of developing and executing digital strategies that deliver measurable business growth and customer engagement.
• Deep understanding of customer journey design content strategy digital channels CRM marketing automation analytics and marketing technology.
• Experience building and leading high-performing teams in a matrixed international environment.
• Strong stakeholder management and influencing skills with the ability to drive alignment across functions and regions.
• Strategic thinker with a strong commercial mindset and a passion for innovation and customer experience.

This is a hybrid role linked to our headquarter in London Paddington. This position will require travel up top 25% of the time.

#LI-PPS

#LI- HYBRID

Beware of scams online or from individuals claiming to represent Convatec

A formal recruitment process is required for all our opportunities prior to any offer of employment. This will include an interview confirmed by an official Convatec email address.

If you receive a suspicious approach over social media text message email or phone call about recruitment at Convatec do not disclose any personal information or pay any fees whatsoever. If youre unsure please contact us at .

Equal opportunities

Convatec provides equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race religion creed color national origin nationality citizenship ancestry sex age marital status physical or mental disability affectional or sexual orientation gender identity military or veteran status genetic predisposing characteristics or any other basis prohibited by law.

Notice to Agency and Search Firm Representatives

Convatec is not accepting unsolicited resumes from agencies and/or search firms for this job posting. Resumes submitted to any Convatec employee by a third party agency and/or search firm without a valid written and signed search agreement will become the sole property of Convatec. No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral. Thank you.

Already a Convatec employee

If you are an active employee at Convatec please do not apply here. Go to the Career Worklet on your Workday home page and View Convatec Internal Career Site - Find Jobs. Thank you!

About Convatec

Pioneering trusted medical solutions to improve the lives we touch:

Convatec is a global medical products and technologies company focused on solutions for the management of chronic conditions with leading positions in Advanced Wound Care Ostomy Care Continence Care and Infusion Care. With over 10000 colleagues we provide products and services in around 90 countries united by a promise to be forever caring. Our solutions provide a range of benefits from infection prevention treatment for hard to heal wounds at-risk skin and ulcerated tissue to supporting debilitating conditions improved patient outcomes and reduced care costs. Convatecs revenues in 2025 were over $2 billion. The company is a constituent of the FTSE 100 Index (LSE:CTEC). To learn more please visit: .