Director, Ad Operations & Tag Management

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Director Ad Operations Measurement & Tag Management

Role: Director Ad Operations Measurement & Tag Management
Department: Data & Analytics

The Director Ad Operations Measurement & Tag Management will lead the governance administration and evolution of SAPs global advertising technology tracking and measurement ecosystem. The role will oversee platform governance TRKKN management tag management server-side measurement operational excellence ad serving governance and offshore ad operations standards across EMEA and North America.

Own the strategic and operational relationship with TRKKN across CM360 and DV360 administration and governance.

Manage advertiser creation requests user access requests and platform governance processes.

Oversee platform organisation naming conventions taxonomy implementation and operational standards.

Lead Floodlight governance including regular quality assurance reviews and tracking audits.

Own SAPs tagging strategy implementation standards and measurement governance.

Lead server-side tagging initiatives across and partner digital properties.

Drive implementation of Conversion API (CAPI) and Enhanced Conversion solutions across key platforms.

Partner with SAP technical teams to define measurement architecture event schemas and first-party data integrations.

Oversee OGS (formerly Annalect) trafficking teams across EMEA and North America.

Develop and enforce standardised trafficking templates campaign setup standards and operational playbooks.

Implement governance frameworks documentation training programmes and quality assurance processes.

Identify opportunities for automation workflow optimisation and operational transformation.

Partner with analytics planning and activation teams to improve measurement and reporting readiness.

Own end-to-end ad serving billing governance across SAP media activity.

Review and validate monthly ad serving invoices from Google and TRKKN.

Conduct channel-level ad serving spend analysis and reconciliation.

Manage Prisma cost logging and financial governance processes for ad serving expenditure.

Provide strategic leadership across ad technology measurement and operations workstreams.

CM360

DV360

Google Tag Manager (Web & Server Side)

Floodlights

Prisma

Google Marketing Platform

Google Analytics

Adobe Analytics

Server-Side Tagging Technologies

Conversion API Integrations

Microsoft Office Suite

Experience in Ad Operations Ad Technology Digital Measurement or Marketing Technology.

Deep expertise across CM360 DV360 Floodlights and Google Marketing Platform.

Experience implementing server-side tagging Conversion APIs and Enhanced Conversions.

Strong understanding of attribution measurement and digital marketing technologies.

Experience managing offshore operational teams and vendor relationships.

Experience creating governance frameworks documentation and standardised operating procedures.

Strong stakeholder management and communication skills.

Experience with financial reconciliation budgeting and ad serving cost governance.

Ability to lead executive-level discussions with clients partners and senior stakeholders.

Omnicoms policy requires employees to work in the office for a minimum of three days a week unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time and many of our agencies as well as Omnicoms corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed and were focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join uswe look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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