Digital Trade Marketing Manager

• Develop and implement digital trade marketing plans aligned with commercial and category growth targets translating strategies into impactful campaigns that drive distribution rate of sale and penetration
• Deliver and optimise customer lifecycle marketing across the UK & Ireland including lead generation CRM journeys marketing automation and multi-channel campaigns (email SMS WhatsApp) to drive engagement conversion and retention
• Drive Avikos brand visibility and conversion across wholesaler digital touchpoints optimising use of retailer portals e-commerce platforms and CMS to influence purchase decisions at the point of choice
• Lead trade marketing with key customers strengthening Avikos branded presence across their digital channels to increase end user awareness and new business conversion
• Collaborate with international trade marketing colleagues to share best practices and localise global initiatives for the UK & Ireland market
• Lead Search Everywhere Optimisation (SEO GEO SGE & AEO) and support Google Ads campaigns including setup optimisation reporting and performance improvement
• Monitor analyse and report on digital KPIs translating insights into clear actions opportunities and next steps
• Support integrated digital campaigns aligned with broader brand and commercial priorities working closely with internal stakeholders and external partners to maximise execution and visibility
• Identify and leverage opportunities in AI and automation to improve efficiency speed of execution and marketing personalisation.

Qualifications :

• Experience in a digital trade marketing role with hands-on delivery across channels such as website content SEO email paid search and campaign reporting
• Strong understanding of digital marketing fundamentals including customer journeys content performance and lead generation
• Working knowledge of SEO technical website best practices and key digital platforms such as GA4 Google Tag Manager and Google Ads
• Experience working closely with customers understanding their business needs and translating these into effective trade marketing solutions that drive category growth
• Strong project and stakeholder management skills with the ability to manage multiple priorities effectively
• Strong copywriting and content editing skills for digital channels
• Confident in using insights and performance data to recommend improvements and optimise results.
• Excellent organisational skills and attention to detail
• A proactive test-and-learn mindset with a focus on continuous improvement through experimentation and optimisation.

Remote Work :

No

Employment Type :

Full-time