Digital Strategist UK

Digital Strategist UK

At Horizontal Digital we hold ourselves to one key belief:Youreonly as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites appsportalsand other experiences that solve customer needs for Fortune 500companiesin intuitive and empathetic ways. And we make this lofty standard a reality by fusing strategy datadesignand technology together to arrive at solutions that set the bar higher for everyone.

We use these values to fuel superior results:

Lockarms
We forge relationships that make our impact 1000x stronger. This means working across departments and engaging both our clients and our communities to deliver the greatestgood.

Showhustle
Were not ones to sit on our hands and wait. Instead weanticipateopportunities collectively roll up oursleevesand find ways to execute the exceptional.

Embrace change
Fromnew technologiesto workplace philosophies we welcome the unexpected and constantlyanticipatewhatsnext.

Elevate empathy
We listen before wetake action. This means understanding a variety of perspectives and holding ourselves to a higher standard of accountability.

Never settle
We motivate each other to push past the easy answers and collectively arrive at bigger more inspiring ideas.

But enough about about you.

This is not a traditional strategist role anditsnot account management.

As aDigital Strategist you sit at the intersection ofstrategy product thinking platformcapabilityand commercial growth. You act as a strategic partner to clients owning thevalue propositionrather than the delivery plan and ensuringeverything we build is tied to clear outcomes measurable impact andlongtermgrowth.

Whatyoulldo:

Product Strategy & Ownership

• Define and evolve digital product and experience vision in partnership with senior client stakeholders.

• Translate business goals intoclear prioritised roadmapsgrounded in customer needs lifecycle thinking and platform capability.

• Ensure delivery is aligned tooutcomes not just outputsconnecting featurescontentand journeys to measurable impact.

• Act as the internal voice of the client and the external voice of the product.

• Use structured approaches such asKPI/OKRMappingto align experience goals CRO opportunities contentstrategyand platform investment.

Client Partnership & Strategic Growth

• Own& developsenior client relationships acting as the strategic counterpart and trusted advisor.

• Shape future work based on performance insight and evolving business needsnot just reactive briefs.

• Identifyopportunities to grow accounts through optimisation roadmap evolution retainers andmultiyearprogrammes.

• Lead strategic commercial conversations including scope shaping prioritisationtradeoffs investmentplanningand SOW definition.

• Support clients with broader business design experience strategy andgotomarketthinking whereappropriate.

• Take shared responsibility for client retention accountdevelopmentand long-term partnership growth across assigned strategic accounts.

• Support quarterly and annual planning conversations helping clients align budgetsprioritiesand roadmap decisions to measurable business outcomes.

• Work with Delivery Technology and client leadership to turn strategic opportunities into clearly defined follow-on phasesretainedengagements and transformation programmes.

PlatformAwareCustomerFirstStrategy (Sitecore Focus)

• Advise clients on how best to leverageSitecore XP XM Cloud Personalise CDP andSitecoreAIto support lifecycle marketing content operationspersonalisationand optimisation.

• Balancecustomerfirststrategywith deep platform understandingensuring technology enables strategy never leads it.

• Collaborate closely with Technology Data and ExperienceDesignteams to ensure strategies arefeasiblescalableand measurable.

• Help clients evolve their platform usage over time (e.g. XP XM Cloud AI enablement composable architectures).

PreSales& New Business Leadership

• Lead strategicpresalesconversations discovery phases andearlystageengagements.

• Shape compelling visions roadmaps and phased approaches that clearly articulate valueimpactand ROI.

• Contribute to RFPsproposalsand pitchesrepresentingHorizontalsstrategyledproductorientedapproach.

• Help qualify opportunities ensuring alignment between client ambitionbudgetand our capabilities.

• Act as a visible face of Horizontal Strategy in pitches and prospect conversations.

• Help shape commercially credible scopes and phased approaches that balance ambition feasibilityvalueand long-term partnership potential.

• Bring strategic and commercial perspective to proposals and pitches helping clients and prospects understand not just what to do next but why it matters commercially.

Internal Collaboration & Stewardship

• Partner closely with Delivery Design Data and Technology leads to align on valuecapacityand direction.

• Provide clear strategic direction to teams without owningdaytodaydelivery management.

• Escalatereframeor reset when scopegoalsor priorities shiftalways anchoring back to outcomes.

• Support the evolution of Horizontals strategy proposition toolsprocessesand ways of working.

• Act as an internal champion for client goals commercialcontextand growth opportunities across cross-functional teams.

• Help teams understand the broader account context behind priorities ensuring recommendations support both client outcomes and long-term value creation.

What you bring:

• 5 years experience in digital strategy productstrategyor consultancy ideally within a digital agency orplatformledenvironment.

• Strong experience working withSitecore platforms(XP XM Cloud Personalise CDP and/orSitecoreAI).

• Ability to confidently articulate how platform tools can be used to achieve marketing contentpersonalisationand experience goals.

• Strong product thinkingcomfortable moving from ambiguity to clarity vision to roadmap.

• Proven experience leading senior client relationships and strategic conversations.

• Commercial confidencecomfortable shaping scopes SOWs andlongterminvestment plans.

• Excellent communication and storytelling skills able to translate complexity into clarity.

• A strategic mindset paired with pragmatismfocused on impact not theory.

• Experience contributing to client retention account growth or strategic account development within an agencyconsultancyor platform-led environment.

• Confidence leading commercially minded conversations around investment prioritisation phasedroadmapsand long-term value creation.

• Ability to spot growth opportunities and translate insightperformanceand platform potential into future strategic work.

Role Expectations

This role balances high-value strategic delivery with client development and growth activity. You will play a key role in shaping and leading strategic engagements while also contributing to pre-sales accountexpansionand long-term partnership development. As a senior member of the Strategy team you will carry growth andretention expectations aligned to client satisfaction strategicimpactand commercial role carries clear expectations around contribution to client satisfaction retention accountdevelopmentand strategic commercial growth. Success will be measured through a blend of strategic impact strength of client relationships growthcontributionand long-term valuecreation.

Bonus Points For

• Experience with other DXPs or composable platforms in addition to Sitecore(e.g. Adobe OptimizelyContentful).

• Familiarity with analyticsmeasurementand CRO frameworks (GA4 experimentation KPI frameworks).

• Experience with content strategy contentoperationsor governance models.

• Exposure toAIenabledcontentpersonalisationor optimisation workflows.

• Experience working across multiple markets orenterprisescaleorganisations.

Our UK Benefits include:

• 22 days holiday

• 2 floating holiday days

• 2 volunteering days

• Defined contribution pension scheme

• Flexibility remote working

Application Tips

To help us review your application as smoothly as possible we recommendsubmittingaclear ATS-friendly CVusinga simpleformat and standard headings such asExperience SkillsandEducation. Avoid complex layouts orgraphicsso your experience is captured accurately.

Ifyoureunsure how to make your CV ATS-friendly this guide provides helpful practical tips:
above description is not designed to cover orcontaina comprehensive listing of activities duties or responsibilities that arerequired ofthe employee for this job. Duties responsibilities and activities may change at any time with or without notice.