Digital Strategist (UK)

Permanent. London (Hybrid. 2-3 days in office)

About Greenpark

Greenpark is a global award-winning digital agency specialising in omnichannel search and social. Our raison detre is to create amazing content that people and algorithms love. How Through data-led and performance-driven search and social content to help brands create meaningful connections that impact peoples lives. Our unique expertise in Omnichannel Search & Insights Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house models. We do this for a global client portfolio including Unilever Campari Group AIA Sanofi Nestle Lipton Kimberley Clark Straumann Ricola Globe Telecom and more.

Want the real inside scoop Our Playbook gives you a peek into how we work collaborate and get things done at Greenpark. Check it out here.

Our Values

As a company we strive and act together in our ambition to make a positive impact for the people and brands we serve we do everything with kindness and respect at the core. We Strive Acting Together With Kindnessare the values that guide us.

About the role

Were looking for a Digital Strategist to join our growing London team. Youll own strategies end to end lead client conversations and step in across accounts with a primary focus on the luxury category.

Alongside luxury youll work across our wider portfolio from personal care to food service so youll need to adapt quickly between categories audiences and briefs. Youll work across every channel including search social content influencer digital PR and AI/LLMs and understand how they work together to build brands.

This is a role for a self-starter: someone who spots opportunities before being asked makes confident calls and drives work forward at a fast-growing agency leading the way in AI visibility.

What youll do

• Lead the development of insight-led strategies that define how brands show up across search social content influencer digital PR and AI platforms.
• Lead client meetings and presentations and own strategic workstreams end to end.
• Use data from Profound and YouScan alongside wider desk research to understand how brands appear in AI search and social conversation and turn this into strategic recommendations.
• Scan for trends across digital culture media and category with a particular eye on luxury proactively bringing new opportunities to clients.
• Shape pitch and new business responses owning the strategic narrative and making sure every recommendation is sharp accurate and well evidenced.
• Work across clients and sectors beyond luxury from personal care to food service applying learnings across our portfolio.
• Support on the development of GEO strategies that improve how brands are surfaced and cited in AI/LLM responses working alongside our AI search team.
• Contribute to Greenparks thought leadership on AI visibility digital and culture through reports and posts for our owned channels.
• Brief and collaborate closely with our Data & Insights Analyst and our AI search content social influencer creative and account teams quality-checking the strategic work that goes to clients.

About you

• 46 years experience in a strategy or planning role ideally agency side with experience in the luxury category.
  Hands-on experience with AI visibility and social listening tools such as Profound and YouScan or the ability to get up to speed fast.
• A strong understanding of the AI search landscape including GEO and how LLMs source and cite content and how this is changing the way brands are discovered.
• Excellent storytelling skills able to build clear compelling narratives in PowerPoint and present them confidently to senior clients.
• A deep understanding of the full digital landscape including search social content influencer digital PR and AI/LLMs and how these channels work together to build brands.
• A genuine interest in brands culture and how audiences behave online and offline.
• Confident using data to build and challenge recommendations without needing to be a specialist analyst.
• A self-starter: proactive highly organised and comfortable working autonomously with the judgement to make calls and the confidence to push ideas with clients.
• Strong written and verbal communication skills comfortable leading conversations with senior stakeholders.
• You live & breathe Greenparks core values We Strive Acting Together With Kindness -championing openness respect innovation and teamwork - so that every interaction both internally and externally reflects our commitment to our values.

How well support you

• 25 days of holidays per year UK bank holidays and your birthday off.
• Christmas Closure - (extra days on top of your holiday allowance)
• A monthly entertainment subscription paid by the company (e.g. Amazon Prime Netflix Spotify etc)
• Private pension and private healthcare insurance.
• Access to VDU Eye Tests and Employee Assistance Programme (EAP).
• Participate in wellness and peer recognition initiatives (e.g. On The Spot Awards and Value Champion Awards).
• LinkedIn Learning Access to a leading online learning platform which offers a wide variety of courses including business creative and technical skills.
• Social Events Join us for our major annual social events: Spring Summer Halloween and Christmas parties plus many other ad-hoc events.
• Enhanced maternity/paternityleave allowances.
• WFA policy work from abroad for up to 4 weeks per year.
• Yearly Calm subscription

At Greenpark we believe the best ideas come from the widest range of perspectives. We welcome and celebrate every background identity and experience across our global workforce. By fostering a culture of respect inclusivity and collaboration were committed to ensuring everyones voice is heard and everyone can thrive.

All applications shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other protected characteristics.

Required Experience:

Manager