Digital Performance Business Director

About the Role:

As Digital Performance Business Director you will be the strategic lead for all digital and performance marketing activity across the giffgaff account.Youll work closely with client stakeholders OM Centres of Excellence and amulti disciplinary team to deliver best-in-class digital strategy execution and results.

You will:

• Lead the digital and performance agenda for giffgaff driving growth across SIM Handset and Broadband.
• Develop and implement integrated digital strategies across PPC Paid Social Programmatic and emerging channels.
• Champion innovation digitalmaturity and data-driven approaches striving for continuous improvement in alldigital activity.
• Build strong relationships with giffgaffs marketing and digital teams acting as a trusted advisor.
• Oversee the day-to-day running of the Performance account and will be supported by a full team. You will manage a Digital Account Director andDigital Account Manager within your team but will also be to work closelywith specialist teams and oversee their output. Additionally youwill work closely with the Client Business Director leading on the Brand campaigns and our Data & Tech team.

About the client:

• giffgaff are a growing brand that wants to break category norms. They have just launched Broadband and with much more in the pipelineitsa veryexciting time to work with a brand that wants to innovate and challengeconventions.
• As a client giffgaff is ambitious collaborative and data-driven with a focus on digital innovation and performance marketing tied to businessoutcomes. The brands growth journey is underpinned by a test-and-learn mindset a commitment to transparency and a passion for delivering valueto its members.
• giffgaff has UK billings of approx. 30m and weare responsible for all paid media channels across the fullmarketing funnel (brand and performance).
• giffgaff is one of MG OMDs most exciting clients and our only B Corp and so by design as a brand they want to do things differently and make apositive impact on people and planet. This ethos is ever present in the way we at MGOMD approach their media strategy planning and buying. It haseven resulted in a much-celebrated win at Campaigns Ad Net Zero Awards for Best Practice in Sustainable Media Planning.

About the Agency:

MG OMD was established in 1990 as a challenger media agency (Manning Gottlieb Media) that placed craft trust and performance at the heart of media planning and buying.

Since joining Omnicom networks OMG (Omnicom Media Group) in 1998 we have continued to retain our founding ethos of providing clients with bespoke approaches unprecedented insight specialism security and transparency; helping our clients to use media to unlock their competitive advantage and deliver innovative effective and award-winning work and campaigns that create difference that matters.

MG OMD is the second-largest media agency in the UK. We are the most awarded media agency in both the history of the IPA Effectiveness Awards and Thinkboxs TV Planning Awards and have this year been named as Agency of the Year in The Media Leader UK awards Campaign Global awards and Campaign UK awards.

With over 500 employees working across some of the UKs leading brands including the John Lewis Partnership Virgin Media O2 British Airways Specsavers HM Government LNER Sony Pictures and Age UK; it is our people who ultimately make the award-winning difference.

So true to our ethos we work hard at creating a spirit and atmosphere that inspires our people to be considerate honest and professional whilst also being stimulating imaginative and inspirational.

We want people who are great to work with fun to be with and who genuinely care; about each other our clients our media partners and doing great work.

In return we provide an amazingly collaborative culture where open communication and an unwavering commitment to diversity of thinking diversity of background and diversity of skillsets runs through everything we do. All backed up by the highest standards of training development and support in the industry; so much so that we have attained IPA (Institute of Practitioners in Advertising) CPD Gold Accreditation for the 13th year running and maintained our CPD Platinum Accreditation for the 7th consecutive year showcasing our commitment to continuous professional development. We were also featured in the Sunday Times Best Places to Work in both 2023 and 2024. Our being named is completely based on the opinions and perspectives of our employees which makes the accolade all that more special.

Flexible Working

At Omnicom Media Group we are committed to supporting flexibility for our peoplewhile fostering collaboration innovation and teamwork. We have a hybrid working model (three days in the office two working remotely) to ensure that we meet the needs of both our people and our business balancing the benefits of in-person connections with the flexibility of remote working. Our standard working hours are 9:30 17:30 but we offer the ability to flex around core hours of 10:30 16:30 to give our people flexibility on how they manage their working day whether thats in the office or working remotely. For example you could start work at 8:30 and finish at 16:30 or start at 10:30 and finish at 18:30.

We encourage open conversations between our people and managers to help navigate high-need periods and individual circumstances. Our goal is to create an environment where people feel genuinely supported to do their best - both in their careers and in their lives outside of work.

Be Your Best

We want everyone to make the most of the opportunity to shine and showcase your talents and we are happy to make adjustments in the recruitment process so you can be your best. Please discuss any specific requirements with your dedicated Talent Team member or if you would feel more comfortable you can email us confidentially at to let us know how we can support you.

Diversity Equity & Inclusion at OMG

At OMG our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality inclusion and belonging. We are committed to providing a truly inclusive environment that reflects todays society where everyone is able to bring their true selves to work and where diverse voices and backgrounds are valued heard and well-represented.

We will process your personal data in accordance with our Recruitment Privacy Notice which is available on Experience:

Director