Digital Marketing Specialist, Paid Media

Digital Marketing Specialist Paid Media

This role aligns to industry titles such as Paid Media Executive Performance Marketing Executive.

Job Summary:

Support the Paid Media team by independently planning executing and optimising digital campaigns across paid search and social channels. Deliver accurate reporting maintain campaign documentation and collaborate with cross-functional teams. Experience with Canadian and Australian education markets is a plus but not essential.

Key Responsibilities:

• Implement and manage paid media campaigns (Facebook LinkedIn Google Bing and emerging platforms) following Pearsons playbook and compliance guidelines.
• Optimise ad creatives and copy liaising with global brand for approvals and portfolio marketing teams on campaign strategy.
• Track and update campaign budgets ensuring alignment with seasonal plans.
• Monitor campaign performance metrics and flag issues for review.
• Maintain budget tracking spreadsheets campaign documentation and handle administrative tasks (expenses POs invoices).
• Prepare and deliver performance reports collate data from GA4 CRM and ad platforms and manage stakeholder-facing dashboards.
• Collaborate with CRM analytics and marketing teams for robust tracking and insights.
• Support campaign handovers and continuity during leave periods.

Required Skills and Competencies:

• Paid Media Platform Expertise:Google Ads Meta Ads Manager LinkedIn Microsoft Ads; familiarity with emerging platforms (Reddit TikTok Spotify Snapchat Quora) is a plus but not essential.
• Marketing Analytics:Measure analyse and optimise campaign performance using GA4 CRM and ad platforms.
• Marketing Automation:Streamline campaign execution and reporting with automation tools and AI functionality.
• Data Stewardship & Ethics:Ensure accurate compliant and ethical handling of campaign and customer data.
• Budget Management:Track update and report on campaign budgets with strong attention to detail.
• Cross-Team Collaboration: Work with CRM analytics and marketing teams for robust tracking and insights.
• Adaptability:Adjust priorities and approaches in a fast-paced evolving digital environment.
• Business Acumen:Understanding of education (qualifications and resources) and edtech market contexts and business goals.
• Communication Skills:Liaise clearly with internal portfolio marketing teams and other stakeholders.

Qualifications (Education & Experience):

• Proven experience in paid media execution roles.
• Familiarity with Google Ads Meta LinkedIn Microsoft Ads; bonus for Reddit TikTok Spotify Snapchat Quora.
• Proficiency in Excel marketing analytics and data handling.
• Experience in Canadian and Australian education markets is a nice to have.
• Ability to manage multiple tasks and meet deadlines.

About the Digital Centre of Excellence (COE): The Digital COE is Pearsons hub for digital marketing expertise driving best practices innovation and compliance across paid media analytics and campaign execution. It empowers teams to deliver high-impact data-driven campaigns by providing strategic guidance robust processes and cross-functional collaboration. Specialists in the COE work closely with business units to maximise campaign effectiveness and support Pearsons digital growth.

About Pearson Qualifications: The Pearson Qualifications business unit designs and delivers globally recognised credentials designed to equip learners with practical skills digital literacy and adaptability for academic and professional success. The business unit partners with educators and industry to ensure qualifications meet rigorous standards and evolving market needs supporting lifelong learning and workforce readiness.

Work Location & Flexibility: This role can be performed on a hybrid basis. Pearson has office locations across the UK including London Manchester and Oxford. Youll have flexibility to work from home or collaborate in-person depending on your preference and team needs.

#LI-JA1