Digital Marketing Specialist

About the Role

As a Digital Marketing Specialist youll play a key role in CIGs marketing team primarily owning the CRM channel while also supporting on wider digital marketing activity including paid media and performance reporting. Working closely with the Senior Digital Marketing Manager youll help drive player acquisition engagement and retention across our PC titles.

About the Company

Founded in 2012 Cloud Imperium Games creates cutting-edge video games that defy expectations. Were currently developing Star Citizen a record-breaking multiplayer online space sim and Squadron 42 a cinematic single-player adventure set in the same universe. Join us as we break boundaries and make videogame history.

What youll do:

• Own the end-to-end delivery of CRM email campaigns from brief through to deployment and reporting including A/B testing to optimise performance across channels and creatives

• Confident writing and adapting copy for different audiences channels and purposes

• Plan and execute retention re-engagement and monetisation campaigns spanning go-to-market launches major updates and ongoing player lifecycle activity

• Support the Senior Digital Marketing Manager on paid media campaigns across Meta Google TikTok YouTube and Reddit including asset briefing and development in collaboration with the creative team

• Track analyse and report on key performance metrics across CRM paid media and player behaviour translating data into clear actionable recommendations

• Collaborate cross-functionally with the community and social teams to keep messaging aligned with player sentiment while staying close to competitor activity and trends in the PC gaming space

What were looking for:

• Proven experience in a CRM management role within a fast-paced digital environment.

• 13 years of experience in digital marketing

• Comfortable working with and making minor edits to HTML

• Hands-on experience with a CRM or email marketing platform (e.g. Braze Klaviyo Mailchimp or similar)

• Exposure to paid digital channels (Meta Google TikTok YouTube Reddit or similar)

• Can interpret campaign performance data and work with analytics tools such as Google Analytics or Tableau

• Knowledge of basic SEO practices and tools

• Strong attention to detail and organisational skills with the ability to manage multiple workstreams simultaneously

• Excellent written and verbal communication skills with a collaborative approach to cross-functional working

Diversity Statement

CIG is a global company staunchly committed to cultivating a culture and workplace that celebrates all backgrounds lifestyles and perspectives. Together we are creating a space where authentic recognition appreciation and understanding of the importance of diversity is fostered by everyone. As an Equal Opportunity Employer we strive to build a team that represents all walks of life and we want every employee to bring all the things that make them unique to the work environment. The universe is as vast and varied as the people in it and its our differences that make it special.

Fraud Statement

We are aware of people receiving job offers that fraudulently allege to be from CIG. These types of fraud can be carried out through false websites fake email addresses claiming to be from our company or social media. We do not ask for your personal info like bank account numbers identification numbers etc. through social media or chat-based apps nor do we request or send money for the purchase of business equipment.

If you suspect fraud please report it to your local authorities as well as reaching out to us at with any information you may have.