Digital Marketing Officer (Fixed-Term)

Are you passionate about creating engaging digital campaigns and using data to drive better results We are looking for a Digital Marketing Officer to join our marketing team on a temporary maternity cover basis.

In this role you will work closely with the wider marketing team to plan deliver and evaluate digital marketing activity that helps strengthen our online presence and engage key audiences. Youll take a lead role in delivering campaigns across social media email marketing and digital advertising platforms using insight and analytics to inform decisions and improve performance.

This is an exciting opportunity for a creative and analytical marketing professional who enjoys combining compelling content with data-driven thinking. Youll contribute to campaigns that support the organisations objectives collaborate with colleagues across the team and help ensure our digital channels remain engaging effective and up to date. If you enjoy working across a variety of digital platforms and seeing the impact of your work through measurable results this could be the opportunity for you.

KEY RESPONSIBILITIES

• Lead the delivery of digital marketing campaigns across social media email marketing and other digital channels.
• Create deploy and optimise email marketing campaigns including audience selection content formatting and A/B testing.
• Monitor and manage social media activity scheduling content engaging with posts and analysing performance.
• Collect analyse and report on campaign data providing recommendations to improve future activity.
• Research market trends and audience insights to help inform marketing strategies.
• Maintain and update email subscriber data to support marketing activity.
• Update and optimise website content to improve search engine optimisation (SEO) and GEO/AIO performance.
• Monitor website traffic and identify opportunities to improve user engagement and performance.
• Produce clear reports and present findings to support data-driven decision making.

ESSENTIAL CRITERIA

• Bachelors degree in Marketing Communications or a related field.
• At least two years experience using digital marketing platforms including analytics social media management and email marketing tools.
• Experience leading digital campaigns from concept through to delivery ongoing management and performance reporting.
• Experience managing advertising budgets and delivering campaigns across platforms such as Meta Snap TikTok and Google Ads.
• Strong digital marketing skills including copywriting for web email and social media content management system experience data analysis paid social advertising and excellent attention to detail.

DESIRABLE CRITERIA

• Accreditation or certification in Google Analytics or a similar platform.
• Experience working with WordPress or other website content management systems and using Looker Studio.
• Experience creating digital and social media content particularly within education the public sector or another regulated environment.

EMPLOYMENT DETAILS

• Location: Doncaster College
• Salary: Grade 4 (27944 - 30468)
• Actual Salary: 22040.34 - 24031.10
• Contract Type: Temporary (Maternity Cover)
• Hours: 28 hours per week Monday to Thursday 8:30am - 4:30pm
• Reporting Line: Web Developer

WHY JOIN US

• Competitive salary
• 30Bookable annual leave days (Pro rata) bank holidays and 2 weeks off at Christmas.
• Professional development opportunities.
• Access to same-day GP appointments high street discounts discounted hair and beauty treatments electric car scheme.
• On-site gym & florist (site dependent).
• Access to our In-house Food Hall & Coffee Shops.

ADDITIONAL INFORMATION

• Safer Recruitment: As part of the recruitment process and in line with keeping children safe in education we will conduct social media checks on shortlisted candidates. Additionally before commencing employment all employees undergo safer recruitment checks including an enhanced DBS.
• Right to Work: Applicants must be authorised to work in the UK. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

As part of our commitment to a fair and inclusive recruitment process all applications are assessed anonymously and scored solely on the information provided within the application form. To ensure every candidate is considered equally we are unable to accept CVs. To apply simply enter your email address and click on Apply Now to begin your application.

Were always happy to chat! If youd like any further information about this role or any part of the application process please dont hesitate to contact our Recruitment team at Wed love to hear from you.

Here at Doncaster College and University Centre we understand that choosing what to do next can be a huge decision. Its not just about the course you choose to study it is about the tutors the experiences and the friends you meet along the way.

We have over 120 courses at full and part-time from entry level right up to university level. As well as the vast amount of courses on offer we ensure all our students get the right support and guidance whether it is through our careers service our additional learning support counselling student finance and many other services all tailored to each individual.

Our exciting and modern campus is in a central location packed with workspaces designed to industry standard. We work directly with employers allowing you real work experience and industry insight that you will not get from sitting behind a desk.