Digital Marketing Manager

The Digital Marketing Manager leads and optimises Culinas digital marketing channels ensuring our website social media email marketing and digital campaigns deliver measurable results and support the One Culina brand.

As the digital marketing expert and brand guardian youll work closely with Marketing and Communications Business Partners to turn business priorities into effective digital activity that increases brand awareness drives engagement generates leads and supports business growth.

Youll be responsible for the performance and continuous improvement of our digital presence using data insights and best practice to enhance customer journeys improve conversion rates and maximise channel effectiveness.

Key Responsibilities

• Own and manage Culinas digital channels including the website social media email marketing and paid digital campaigns.
• Lead the development and optimisation of website content ensuring an excellent user experience strong SEO performance and clear conversion opportunities.
• Act as the digital brand guardian ensuring all online content aligns with Culinas brand identity tone of voice and visual standards.
• Support Marketing and Communications Business Partners with digital expertise advising on channel selection content optimisation and campaign performance.
• Plan deliver and optimise digital campaigns that increase visibility engagement website traffic and lead generation.
• Manage digital lead conversion processes including campaign tracking data capture CRM integration and reporting.
• Monitor digital trends and identify opportunities to improve channel performance customer experience and marketing effectiveness.
• Produce regular performance reports using data and insights to drive continuous improvement.
• Manage relationships with external agencies and digital partners to ensure effective delivery against objectives.

Qualifications :

• Degree in Marketing Communications or a related discipline or equivalent experience.
• Proven experience in a digital marketing role with expertise across websites social media email marketing SEO paid media and analytics.
• Strong knowledge of CMS platforms social media management tools CRM systems and marketing automation platforms.
• Excellent content creation and copywriting skills with experience optimising content for web search and social channels.
• Strong understanding of SEO user experience lead generation and conversion optimisation.
• Ability to analyse performance data and turn insights into practical recommendations.
• Experience managing agencies and external suppliers.
• Excellent stakeholder management skills with the ability to influence and collaborate across teams.
• Highly organised proactive and able to manage multiple priorities in a fast-paced environment.

Additional Information :

Additional information

As part of our drive to make Culina Group a great place to work. We are proud to be an inclusive and diverse organisation where we are committed to employee development and recognising success for hard working performers.

Our dedicated learning and development programmes are open to every employee to give you the opportunity to shape your own future within logistics and continue to work in an environment where team culture thrives.

Our People are the driving force behind our success which is why we offer a wide range of benefits which include:

• Annual Leave  Competitive holiday entitlement of 25 Days plus 8 Bank Holidays
• Pension scheme  we want colleagues to enjoy a comfortable retirement so we offer a great contribution of 4% employee and 4% employer
• Life Assurance - x2 your annual salary
• Wellness  Via our Employee Assistance Programme we offer immediate access to a confidential telephone counselling and legal information service that operates 24 hours a days 365 days a year
• Eye Care Vouchers  We can provide you with substantial savings with free eye tests and discounts on prescription glasses
• Reward & Recognition  We recognise that employees have gone the extra mile via Employee of the month and year special recognition and long service awards.
• Everyday discounts - via our benefit platform you will have access to over 50 retailer discounts for everyday savings!

If you meet the requirements for the above role and are looking for your next career opportunity please

Remote Work :

No

Employment Type :

Full-time