Digital Marketing Manager
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Job Summary
Salary: 50480.00 - 63100.00 per annum
Interview: Week commencing 27th July
Closing date: 20th July
Contract type: Permanent
TheWellcomeTrust is a global charitable foundation. We improve health for everyone by funding science leadingpolicyand advocacy campaigns and building partnerships.
We plan to spend 16bn over the next ten years funding new discoveries in life health and wellbeing and taking on three global health challenges: mental health infectious disease and climate and health.
These challenges need the bold science we support but theywontbe solved by science alone.
We are looking foraDigital Marketing Managerto joinWellcomeTrusts Content Team.
Where inWellcomewill I be working
You will work within the Communications function part ofWellcomesCorporate Affairs directorate reporting to the ContentLead. You will work closely with colleaguesin a content function and more broadlyacross bothWellcomeTrust andWellcomeCollectionscommunications teams.
What will I be doing
With responsibility for all paid marketing and media activity and newsletter programmes forWellcomeTrust you will lead the development and delivery of a unified digital marketingstrategy andcoordinate anorganisationwideapproach to audience growthengagement and conversion ensuringWellcomespaid activity and email communications reach the right people at the right time with the right message.
As a digital marketing manager you will:
Champion best practice in digital marketing across news and content build capability across the organisation and ensure all activity aligns withWellcomesmissionbrandand strategic priorities.
Use dataexperimentationandAIenabledinsight to optimise performance strengthenWellcomesreputation and deepen engagement with partners the academiccommunityand new audiences.
Work closely with theWellcomeCollectionComms & Marketing teamto:develop a shared understanding of best-in-class use of digital advertising channels and paid media; ensure a robust and consistent approach to and use of first- and third-party data; and share channel and audience insights and learnings.
Work with the Content Lead to explore all potential avenues to reach new audiences (search social display and video ads sponsored content influencer ads and out of home) ensuring efficiency and impact across campaigns and channels building a comprehensive strategy forWellcomeTrusts paid media activity.
Oversee planning buying and optimisation across paid search paid social display video native and emerging channels.
Work closely with programme brandcontentand product teams to ensure paid activity supports organisational priorities and reaches priority audiences.
Manage relationships with media agencies platformmanagersand external partners ensuringhighqualitydelivery and value for money.
Lead a unified newsletter strategy acrossWellcomeTrust andWellcomeCollection ensuring communications to partners the academic community and new audiences are coherenttargetedand impactful.
Maintaina digital marketing calendar covering paid and email/newsletter activity ensuring coordination and integration with organic content plans and wider communications too working in close partnership with the digital channels manager.
Is this job for me
This role is ideal for an experienced digital marketer who is curiousanalyticaland motivated bydriving improvements while able to build andmaintainrelationships across teams and influence utilising their specialist insight.Youllsucceed here if you:
Confident navigating complex information and translating it into clear actionable marketing strategies.
Calm and organised under pressure able to manage competing priorities.
Creative and experimental with a strong instinct foraudienceleddecisionmaking.
Strong understanding ofWellcomesmission and priorities and able to integrate them into digital marketing decisions.
To apply for this role pleasesubmitan update CV and answer 2 application questions todemonstratethat you meet theminimumrequirements for the role.
MinimumCriteria:
Proven experience in digital marketing with a strong understanding of paid media planning buying and optimisation paid search and paid social.
Experience leading email and newsletter programmes including segmentationautomationand performance optimisation.
Strong analytical skills with experience using datainsightand experimentation to drivedecisionmaking
Strong project management skills with experience supporting the delivery of complexmultichannelcampaigns.
Ability to manage multiple priorities and deliverhighqualitywork under pressure.
You can view the full Job Description Descriptionon ourwebsite
You can read more about the benefits we offer our employees onourwebsite
Our HybridWay ofWorking
We understand that our colleagues have commitments and personal interests outside of work and we strive to build a flexible working environment in which people can perform at their best.AtWellcomewe have a hybrid way of working which is 3 days in our Euston Road offices (TuesdayWednesdayand Thursday) with the remaining 2 days working either remotely or in the office.
Diversity and Inclusion is at the heart of everything we do
Diversity and Inclusion is a priority atWellcome.We are committed to cultivating a fair andinclusiveenvironment where everyone can be themselves and thrive. We are happy to discuss flexible working options for all roles. We work to ensure that our recruitment processes are as inclusive as possible to everyone. This includesmaking adjustmentsfor people who have a disability or long-term condition.Please visitourwebsitefor more information on adjustments andaccessibility orcontact us at
#LI-KT1
#LI-Hybrid
Required Experience:
Manager
About Company
Wellcome supports discovery research into life, health and wellbeing, and we’re taking on three worldwide health challenges: mental health, climate and health and infectious diseases.
