Digital Marketing Manager

Location:

DIGITAL MARKETING MANAGER

Condé Nast is a global media company home to iconic brands including Vogue The New Yorker GQ Vanity Fair Wired and many others. The companys award-winning content reaches 84 million consumers in print 367 million in digital and 379 million across social platforms and generates more than 1 billion video views each month. Condé Nast has more than 37 million subscribers on YouTube and is home to a number of extremely popular podcasts including The New Yorker Radio Hour Vanity Fairs Little Gold Men and Vogue Stories.

The company is headquartered in New York and London and operates in 32 markets worldwide including China France Germany India Italy Japan Mexico & Latin America Russia Spain Taiwan the U.K. and the U.S with local licence partners across the globe.

Condé Nast thrives on collaboration and our teams come together in the office four days a week (Monday - Thursday)

What youll do:

• First bullet point: You will help create and develop our digital marketing strategy across paid channels as well as owned and earned media to drive growth for all consumer business areas strategically planning full-funnel campaigns with a focus on delivering customer acquisition targets.

• Fourth bullet point: You will serve as the teams digital media specialist responsible for defining best-in-class digital media strategies managing channel performance and using data to optimise performance to maximise ROI CPA and LTV.

Key Duties & Responsibilities:

With the support of the European Performance & Growth Director you will drive consumer revenue growth through acquisition retention and engagement marketing campaigns that align to our strategy. You will plan and deliver full-funnel strategies across digital channels and will work with the CRM and Partnerships Marketing Managers to plan and deliver cross-channel campaigns.

The Digital Marketing Manager is responsible for leading the digital marketing strategy and execution across magazine subscriptions memberships and ecommerce products across all of our brands. With a strong focus on digital growth you will define and deliver integrated marketing plans that drive acquisition retention and lifetime value KPIs.

You will build strong cross-functional relationships to develop creative high-performing campaigns collaborating closely with commercial legal and brand teams to maximise opportunities. You will analyse and optimise activity through data-driven insights to deliver sustained growth.

You will proactively identify new growth opportunities including emerging channels and strategies partnerships and testing roadmaps. You will manage marketing budgets to deliver set revenue and performance targets reporting to stakeholders on marketing impact learnings and opportunities.

What will you be doing

• You will help create and develop our digital marketing strategy across owned earned and paid channels to drive growth for all consumer business areas strategically planning full-funnel campaigns to drive awareness consideration and acquisition

• You will lead the execution of the digital marketing strategy across all channels managing budgets to meet KPI and revenue targets. You will own the end-to-end processes including approvals and QA adhering to set deadlines

• You will work closely with the Partnerships and CRM Marketing Managers to align strategies and ensure cross-channel integration that maximises impact. You will support and help elevate their plans through strategic guidance and optimisation ensuring initiatives are prioritised according to business value and growth potential

• You will serve as the teams paid media specialist responsible for defining best-in-class paid media strategies managing channel performance and continually optimising performance to maximise ROI and LTV

• You will work with our European Consumer Revenue analysts to consistently monitor & optimise your KPIs and the levers that impact them using the data / analytics to critique our current strategy and create test & learn plans that will inform the future strategic direction of your campaigns balancing innovation against current performance. You will regularly present your learnings and future plans back to key stakeholders in the most relevant way

• You will also work with the data intelligence team and the CRM & Segmentation to ensure the right customer targeting and data set up for certain campaigns utilising our customer data platform

• You will work with both internal & external designers to develop the marketing creative strategy to ensure our marketing assets are best in class at driving performance and compliments the brands

• You will help forecast our future performance and make informed recommendations on how to develop our plans based on performance market trends and new opportunities

Who you are:

• A performance-driven digital media expert with a minimum of 7 years experience of running and optimising campaigns on paid media platforms including Meta Google & TikTok that is confident managing significant budgets and driving measurable ROI

• Client side consumer marketing professional with relevant experience working on DTC or B2C within fast paced consumer sectors (such as fashion beauty tech or media)

• Experience of successfully managing affiliate programmes such as AWIN or Impact

• Proven experience managing vendors and external partners overseeing agency relationships end-to-end - i.e. from briefing and budgeting to performance reviews and optimisation

• Proven track record of driving business impact and devising fully integrated marketing strategies to deliver both acquisition & retention objectives and KPIs such as CPA and LTV

• Solid understanding of the full marketing mix with experience integrating digital activity with CRM partnerships print media and events to maximise impact

• Driven enthusiastic with strong commercial acumen and excellent organisational skills and ability to deal with a broad variety of tasks & prioritise workload effectively including project management and coaching others

• Ability to work collaboratively with excellent people skills; you will need to be confident working with and aligning cross-functional teams who may have conflicting priorities

• Highly analytical utilising data to uncover insights and opportunities testing new approaches and continually improving marketing effectiveness. This includes an expertise in data platforms and tools that will drive improvements in attribution modeling DMP integration and our overall analytics processes

If you are interested in this opportunity please apply below and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile.

Condé Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race color religion sex sexual orientation gender identity national origin disability veteran status age familial status and other legally protected characteristics.