Digital Marketing Analyst

DIGITAL MARKETING ANALYST

Jimmy Choo is a leading global luxury brand with an empowered sense of glamour and a playfully daring spirit. Jimmy Choo products represent fine Italian craftsmanship and are famous for their quality and detail. Jimmy Choo has a global store network encompassing more than 200 stores worldwide.

Who You Are:

We are seeking a commercially minded and detail-orientedDigital Marketing Data Analystto join our team. This role will play a key part in driving performance across digital marketing channels by delivering actionable insights supporting campaign optimization and enhancing data-driven decision-making. A highly commercial detail-oriented person with strong organization communication and management skills able to work well to deadlines in a changing environment and perform multiple tasks effectively and concurrently.

What Youll Do:

Working within a luxury accessories environment you will combine analytical rigor with an understanding of premium brand positioning to elevate customer acquisition engagement and retention strategies. The primary purpose of the role is to support the Jimmy Choo channel marketing team with reporting data visualization and data driven analysis to drive ecommerce business growth.

Working in a fast paced international environment and using analytics data to identify channel performance user behaviour patterns marketing spend efficiencies and potential areas of growth.

Performance Analysis & Reporting: Owner of all channel marketing routine reports optimising and enhancing. Data driven storytelling to illustrate performance KPIs.

• Analyse performance across key digital channels (paid social search display affiliates email CRM)
• Build and maintain regular reporting dashboards (weekly/monthly performance reviews)
• Identify trends anomalies and optimisation opportunities across markets and campaigns
• Translate complex data into clear actionable insights for stakeholders

Campaign & Channel Optimisation

• Support A/B testing frameworks across creative targeting and landing pages
• Partner with channel managers to evaluate campaign effectiveness (ROI ROAS CAC LTV)
• Email social media search and special projects supporting A/B tests across the markets sales/promotions and campaign content.
• Provide recommendations to improve media efficiency and customer quality

Customer & Audience Insights

• Analyse customer journeys across digital touchpoints
• Support segmentation strategies and audience targeting using first-party data
• Contribute to CRM and lifecycle marketing insights (acquisition retention reactivation)
• Support data-driven strategies to drive customer experience optimisation align strategies with business objectives and key growth initiatives.

Data Management & Tools

• Work with custom and industry tools such as Google Analytics (GA4) ad platform dashboards (Meta Google Ads) and BI tools (e.g. Tableau Power BI Looker)
• Ensure data accuracy consistency and integrity across reporting systems
• Support data integration across platforms (e.g. CRM eCommerce media)
• Develop and maintain dashboards with actionable insights on effectiveness and results of optimisation strategies.
• Be commercially aware of new and emerging technologies and competitor activities for optimisation of ecommerce marketing performance.

Cross-Functional Collaboration

• Partner and build strong relationships with the wider eCommerce marketing team Design Digital Product CRM trade and brand Marketing teams to align on priorities.
• Support budget tracking forecasting and performance reviews
• Contribute to strategic planning cycles with data-backed insights
• Ensure completion of all planners in a timely manner and communicate any changes to relevant stakeholders.
• Proactively develop and maintain an effective working relationship with the global site merchandising and web production teams aligning and sharing knowledge and data.
• Continually collaborate share best practice and identify growth driving opportunities with regional partners and ensure global considerations are fully understood and considered in all global discussions and decisions.

Youll Need to Have:

• 23 years experience in digital marketing analytics performance marketing or a similar role
• Strong analytical skills with the ability to interpret and present data clearly
• Experience withGoogle Analytics (GA4)and paid media platforms (Meta Google Ads) or other tools like SimilarWeb Brandwatch
• Proficiency in Excel. Familiarity with BI tools (e.g. Tableau Power BI Looker)
• Understanding of key digital KPIs (CTR CPC CPA ROAS LTV)
• A degree or equivalent experience in a relevant subject area
• Strong analytical and numerical skills interest in AI.
• Strong PC Skills Advanced Excel Word PowerPoint.

Preferred

• Experience inluxury fashion or retailsectors
• Basic knowledge of SQL or data querying
• Experience working across multiple markets or regions
• Familiarity with e-com toolsets such as Dynamic Yield Salesforce Content Square Syte Bizarre Voice Full Story would be advantageous.

Our values creativity openness and courage.

Equality diversity and inclusion

At Jimmy Choo we are committed to building a representative business that is empowered by our celebration of difference and enriches our creative solutions. We are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences. Jimmy Choo is proud to be an equal opportunity employer committed to inclusivity.

The Company is an equal employment opportunity employer. The Companys policy is not to unlawfully discriminate against any applicant or employee on the basis of race color sex sexual orientation gender identity religion national origin age military status disability genetic information or any other consideration made unlawful by applicable federal state or local laws. The Company also prohibits harassment of applicants and employees based on any of these protected categories.

At Capri Holdings Limited we are committed to providing a fair and accessible recruitment process. If you require a reasonable accommodation for the interview or application process please contact our Talent Acquisition team at

In compliance with certain Pay Transparency laws employers are required to disclose a compensation range. The range for this position will vary based on role requirements skill set and years of experience. Please note that for salaried roles the figures reflect full-time equivalency while for hourly roles the figures represent the applicable hourly rate.

Compensation Range: