Digital Marketer (12 months MAT cover )

Job Description

The Digital Marketer is responsible for delivering high quality insight driven digital and omnichannel execution that amplifies brand strategy and creates seamless meaningful customer experiences.

This role focuses on execution excellence and optimisation owning digital channels customer journeys and performance measurement. Working closely with Strategic Marketing Brand and Customer Marketing Data & Analytics and external partners the Digital Marketer ensures digital activity is compliant measurable and continuously improved through test and learn approaches.

Key Responsibilities:

Execute insightdriven digital activity aligned with brand priorities to enhance customer engagement.

Lead Design map and optimise customer journeys and touchpoint planning ensuring coordinated content and seamless orchestration across channels.

Manage performance quality and optimisation of digital channels such as CRM web paid media and virtual events.

Use analytics A/B testing and experimentation to refine execution and strengthen digital performance.

Localise and deploy digital assets for the UK market ensuring quality consistency and timely updates.

Feed digital insights and performance data into brand and commercial planning to support datadriven decisions.

Maintain high compliance standards across all digital activity including consent rules data privacy and ABPI.

Deliver timely highquality execution that reflects brand and customer strategy maintaining accuracy and strong performance.

Lead relationships with external agencies and vendors setting clear expectations overseeing delivery against agreed SLAs timelines and quality standards.

Hold partners accountable for performance compliance and continuous improvement ensuring external capability scales effectively with business needs.

Own and manage allocated digital marketing budgets ensuring spend is optimised against performance priorities and agreed objectives.

Forecast digital investment and resource needs across channels and campaigns balancing demand capacity and ROI

Monitors spend versus plan proactively identifying risks efficiencies and reallocation opportunities to maximise impact.

Influence and build alignment across stakeholders in complex ambiguous and sometimes competing situations balancing brand commercial medical regulatory and technical considerations.

Confidently challenge and shape thinking using insight and evidence to drive decisions and secure buyin across a matrix organisation.

Skills and Competencies required:

Experience delivering digital or omnichannel marketing in a complex regulated environment.

Strong understanding of digital channels customer journeys and marketing technology.

Demonstrated ability to use analytics and experimentation to improve performance.

Strong organisational skills with attention to quality accuracy and compliance.

Collaborative mindset with the ability to work effectively across crossfunctional teams.

Passion for continuous improvement and customercentric digital experiences.

Leadership Behaviours required:

Win as One Team Works seamlessly across Marketing Medical Data & Analytics IT and Global teams to enable integrated consistent and highquality digital execution.

Focus on What Matters Translates global strategy into clear UK plans and uses data analytics and disciplined optimisation to drive value and impactful delivery.

Act with Urgency Accelerates adoption of digital tools and behaviours removes barriers to execution and responds quickly to new opportunities and customer needs.

Experiment Learn & Adapt - Champions a testandlearn mindset encourages experimentation and uses insights to advance digital maturity and evolve marketing practices.

Experience required:

Some experience in marketing digital execution customer engagement or accountbased roles within pharmaceuticals healthcare or other regulated sectors.

Experience managing budgets agency partners or external vendors within a digital or omnichannel marketing environment.

Proven experience delivering digital and omnichannel marketing initiatives including customer journey development accountlevel execution and supporting or managing congress activities.

Experience supporting or coordinating brandlevel or localmarket activities such as asset localisation fieldfacing materials or tactical execution.

Exposure to performance analytics dashboards or insightdriven optimisation of campaigns or customer journeys.

Strong organisational discipline with the ability to manage multiple workflows deliver highquality work and operate within ABPI/governance requirements

Required Skills:

Preferred Skills:

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