Digital & Community Marketing Executive

THE PIE JOB DESCRIPTION

The PIE is looking for a creative commercially minded Digital and Community Marketing Executive to grow engage and better understand our global community of international education professionals.

This varied digital marketing role spans social media content creation community engagement website management and lead generation.

Beyond likes and followers youll be curious about who is engaging with The PIE and what that tells us about their relationship with our brand. Working with Growth Marketing Sales Editorial and Events you will turn engagement into audience insight and qualified leads. Youll also help shape The PIEs digital and physical presence from event websites to our stands at industry events.

• Manage The PIEs social channels (LinkedIn & Instagram focus) aligned to audience and commercial goals.
• Create engaging written visual and video content about The PIEs events journalism talent services people and expertise.
• Test new formats and use performance data to see what resonates.
• Work closely with Editorial keeping journalism and marketing clearly distinct.

• Spot individuals and organisations showing meaningful interest in The PIE and help turn that engagement into marketing-qualified leads (MQLs).
• Look across the wider journey emails event pages webinars not just single posts.
• Use HubSpot and other data to build a fuller picture of audience engagement and commercial signals.
• Share leads and insight with Sales with useful context for follow-up.
• Help refine lead-scoring criteria with Growth Marketing.
• Manage the LinkedIn inbox and create the LinkedIn newsletter following up commercial enquiries promptly.

• Build and maintain event websites with clear compelling calls to attend sponsor or participate.
• Apply SEO best practice to maximise organic visibility.
• Own and improve non-news pages on .
• Improve website user journeys and conversion using engagement data.

• Coordinate The PIEs presence at external industry events.
• Work with internal teams to use events to grow network audience and commercial opportunities.
• Brief and manage creative suppliers (photographers videographers social walls etc.).
• Provide design support (social graphics mailer and website assets) and back up the Graphic Designer during busy periods.

Someone who combines creativity with commercial curiosity. Someone as interested in why people engage as in creating great content.

• Experience managing professional social channels especially LinkedIn and Instagram.
• Strong video creation and editing skills ability to work at speed to turn around content and messaging.
• Strong copywriting skills adaptable across platforms and tones.
• Experience creating social-first visual and/or video content.
• Good grasp of social analytics and turning data into insight.
• Understanding of digital marketing funnels lead generation and MQLs.
• CRM experience (e.g. HubSpot) or enthusiasm to learn.
• Experience with CMS platforms and building/maintaining webpages.
• Practical understanding of SEO.
• Strong organisational and project-management skills; confidence managing suppliers.
• Ability to collaborate across Marketing Sales Editorial and Events.

Experience in events media B2B marketing or international education is a plus not essential.

• Growing reach and meaningful engagement especially with priority audiences.
• More social/organic traffic into The PIEs websites and event pages.
• Digital engagement converting into identifiable MQLs and commercial opportunities.
• A clearer picture of how community members engage across touchpoints.
• Event and non-news pages that convert visitors effectively.
• A strong professional presence at external events.
• Evidence that community activity is driving wider audience and commercial growth.

The PIE is an independent female-founded company with a global reputation in the international education sector.

Through The PIE News The PIE Live The PIEoneer Awards The PIE Talent & Jobs and VIPIE we connect a global community of education professionals through journalism events recruitment networking and commercial partnerships.

Were an ambitious entrepreneurial team and this role offers the opportunity to have a real influence on how The PIE grows and engages its global community.