Digital Analytics & Insights Specialist

Were creating something special. We are joining forces to create the biggest mobile network provider in the UK. Through our collective strengths and talents we will transform customers experience and create a best-in-class network for coverage connectivity and reliability delivering greater value and more choice for the nation than ever before.

There are very few moments in our careers where we can feel the ground shifting beneath us where we can sense that something bigger than weve known before is taking shape. Were not just building a company. Were going to build a culture a legacy and a future to be proud of. This will require remarkable leadership and together we can set the standard in the industry and beyond for both customer and employee experience in what it is a career-defining opportunity.

The Digital Analytics & Insights Specialist is responsible for turning digital data into actionable insight that drives commercial performance customer experience improvements and strategic decision-making across B2B digital channels. This role will play a critical part in understanding customer behaviour optimising digital journeys and identifying opportunities to improve conversion engagement and digital containment.

What youll do

• Reporting & Visualisation: Own and evolve regular performance reporting (weekly/monthly) building and maintaining repeatable dashboards using appropriate tools (e.g. Power BI Tableau) driving self-serve across the business. Ensure reporting is focused on meaningful KPIs aligned to business goals (e.g. lead quality conversion containment) and data is considered with broader business context and insights arent drawn in isolation.
• Insight & Performance Analysis: Analyse end-to-end digital performance across web eCommerce and self-service journeys. Identifying trends opportunities and risks using data from multiple sources (e.g. Adobe Analytics ContentSquare Salesforce sales/service agent data). Translating complex data into clear actionable insight for stakeholders across Business Digital and wider teams (e.g. Commercial). Proactively surfacing opportunities to improve conversion reduce drop-off and increase digital containment.
• Customer Journey & Optimisation: Work across the Business Digital team to support analysis of customer journeys to inform A/B testing and CRO strategies supporting backlog prioritisation by quantifying impact and opportunity size and tracking the performance of digital initiatives and experiments.
• Stakeholder Collaboration: Work with the Business and Consumer data & analytics teams to ensure accurate tracking and tagging across digital journeys maintaining data quality and consistency across reporting ensuring compliance with data governance and staying up to date with best practices in digital analytics extracting maximum value from the tools we invest in. Act as a key partner to stakeholders presenting insights and recommendations in a clear compelling way influencing decision-making by linking insight directly to commercial outcomes. Build strong relationships to ensure insight is embedded in day-to-day decision making.

Qualifications :

Who you are

• Strong experience in digital analytics (e.g. Adobe Analytics)
• Experience with data visualization tools (e.g. Power BI Tableau)
• Ability to interpret large data sets and translate into clear business insight
• Strong commercial awareness and understanding of digital funnels and performance drivers
• Experience working with cross-functional teams in a fast-paced environment
• Knowledge of CRO A/B testing and digital optimisation techniques
• Strong communication and storytelling skills with data
• Experience in B2B digital or telecoms environment (desirable not essential)

Worried that you dont meet all the desired criteria exactly  

We know that everyone is unique with multiple aspects to their identity and different experiences behind them. We are passionate about Inclusion for All and creating a workplace where everyone can thrive whatever their personal or professional background. If youre excited about this role but your experience doesnt align exactly with every part of the job description we encourage you to apply as you may be the right candidate for this role or another role and our recruitment team can help you see how your skills fit in. 

Additional Information :

Need to know

We are regulated by the Financial Conduct Authority and all offers of employment for this role are subject to background checks including criminal (DBS) and financial checks to meet the regulators standards.

We believe everyone should have the opportunity to interview for a role that matches their collaboration with our Talent Diversity & Inclusion teams and our employee-led DEI Networks we identified a range of reasonable adjustments to help you feel comfortable and perform at your best self during the interview process. If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey for example extended time or breaks in between online assessments a sign language interpreter or assistive technology please contact your recruiter directly or email for guidance.

We use AI in different parts of our business to boost innovation improve efficiency and create new opportunities. We know many candidates use AI to fine-tune their CVs or prepare for interviews but what we really care about is your unique experiences and achievements.

During the interview we want you to rely on your own knowledge and skills to show us who you really areyour personality creativity and abilities. Above all were looking for authenticity and cant wait to get to know the real you.

 #VodafoneThree

Remote Work :

No

Employment Type :

Full-time