Customer Lifecycle Marketing Manager

Customer Lifecycle Marketing Manager

The position available is for aLifecycle & Retention Marketing Managerwho will be pivotal in devising and implementing strategies for thepost-sale lifecycle. This role focuses on activating engaging retaining and expanding the network of AvePoint customers. It is of utmost importance for enhancing customer value throughout their lifecycle from onboarding to product education retention reactivation and ultimately expansion.

Key Responsibilities

The responsibilities of the role include:

• Ownership and scalingof the B2B post-sale lifecycle strategy guiding it through the stages of onboarding activation adoption retention and expansion.

• Experience in product-led growth lifecycle: Use product-usage intent and health signals to trigger personalised journeys that accelerate activation deepen adoption identify product-qualified expansion opportunities and improve retention.

• Designing lifecycle programs aimed at future growth including automated onboarding processes and adoption campaigns triggered by customer actions.

• Utilizing customer engagement data to unearth attach opportunities and enhance lifecycle performance.

• Developing and refining customer communications across diverse channels such asemailin-app messaging with personalised interventions at scale

• Collaborating closely with the Customer Success and Product Marketing to facilitate post-sale renewal nurturing and reactivation efforts.

• Leading data-driven experimentation and optimization efforts through methods such asA/B testingto continuously refine lifecycle processes.

• Establishing lifecycle KPIs and routinely reporting on results to stakeholders ensuring transparency and accountability in customer satisfaction metrics.

Key Performance Indicators

Success in this role is measured through specific customer and commercial outcomes: not engagement rates alone. This includes:

• Improved onboarding completion and activation rates reducing time to first value.

• Higher adoption of priority features and repeat habitual product usage.

• A product-led lifecycle that uses behavioural product-usage and customer-health signals to deliver timely personalised interventions at scale.

• Earlier identification and conversion of product-qualified growth signals supporting upsell cross-sell and revenue growth.

• Reduced churn and stronger retention renewal GRR and NRR outcomes.

• Robust lifecycle segmentation and trigger-based journeys that scale across customer tiers maturity stages and account potential.

Required Skills and Qualifications

Candidates for this role should possess:

• A minimum of5 years of experiencein lifecycle retention Gainsight focusing onB2B audiences.

• Familiarity with Gainsight is a plus

• Experience designing and scaling customer lifecycle programmes across multiple delivery models; including direct partner-led reseller and managed-service routes to market while maintaining a consistent digital customer experience and clear ownership model.

• Comprehensive understanding of the post-saleB2B customer journey including onboarding product adoption retention and expansion strategies.

• Proven experience in designing lifecycle journeys using behavioural signals rather than solely relying on time-based communication.

• Strong analytical skills facilitating the translation of customer insights into impactful marketing strategies.

• An ability to thrive in cross-functional collaboration with teams acrossProductSales andDemand Gendepartments.

Benefits we offer:

• Market-competitive compensation including bonus scheme
• Career progression and internal mobility opportunities
• 30 days of annual leave in addition to public holidays
• GBP 1.00000/Year towards our Tuition Reimbursement Program
• Company pension scheme
• Private medical insurance
• Employee Referral Program
• Corporate Donation Matching Program
• Maternity policy
• Company sponsored events / regular team building events
• Extra paid perk days - Birthday off Family/Life Event Day Volunteering...