Customer Lifecycle Marketing Manager

At L&G were helping customers and workplace members make better more informed decisions about their financial future. Were looking for a Customer Lifecycle Marketing Manager to help design plan and improve customer engagement activity across key moments in the customer journey.

This is a great opportunity for someone who enjoys turning insight into meaningful customer communications. Youll work across CRM automation product digital data and customer teams to create campaigns that are relevant clear and genuinely useful. You do not need to come from pensions or financial services but youll need a strong understanding of customer engagement CRM principles and campaign performance.

What youll be doing:

• Supporting the development of customer lifecycle and engagement strategies
• Planning customer journeys across onboarding engagement and retention
• Creating campaign briefs messaging copy and content requirements
• Using segmentation behavioural insight and customer data to shape communications
• Working with CRM automation and delivery teams to coordinate campaign activity
• Reviewing campaign performance and identifying opportunities to improve future activity
• Collaborating with Product Digital Experience Martech and Customer Service colleagues
• Ensuring customer communications are clear timely and aligned to Consumer Duty expectations

Who were looking for:

• Experience in CRM customer engagement lifecycle marketing or a similar marketing role
• A good understanding of customer lifecycle principles segmentation and journey mapping
• Confidence using data and insight to shape campaigns and improve customer outcomes
• Experience planning multi-channel campaigns and working with delivery or automation teams
• Strong written communication skills with the ability to develop clear messaging and briefs
• Comfortable managing multiple projects deadlines and stakeholders
• Curious logical and improvement-focused with a practical approach to problem solving
• Awareness of GDPR Consumer Duty or regulated customer communications would be helpful

Whatever your role we reward performance and behaviour with a package that looks after all the things that are important to you. Here are some of the benefits we offer:

• The opportunity to participate in our annual performance -related bonus plan and valuable share schemes
• Generous pension contribution
• Life assurance
• Healthcare Plan (permanent employees only)
• At least 25 days holiday plus public holidays 26 days after 2 years service. Theres also the option to buy and sell holiday
• Competitive family leave
• Participate in our electric car scheme which offers employees the option to hire a brand-new electric car through tax efficient salary sacrifice (permanent employees only)
• There are many discounts we offer both for our own products and at a range of high street stores and online
• Were creating netzero carbon workplaces by 2030 by investing in our sustainable modern offices across the UK all designed to bring people together and elevate the inperson experience

Additional Information :

At L&G we believe its possible to generate positive returns today while helping to build a better future for all. 

If you join us youll be part of a welcoming inclusive culture with opportunities to collaborate with people of diverse backgrounds views and experiences. Guided by leaders with integrity who care about your future and wellbeing. Empowered through initiatives which support people to develop their careers and excel.

We care passionately about outcomes rather than attendance and are therefore open to discussing all kinds of flexible working options including part-time and job shares. Although some roles have limited flexibility due to customer demand we accommodate requests when we can. 

It doesnt matter if you dont meet every single criterion in this advert. Instead think about what you excel at and what else you can bring in terms of strengths potential and connection to our purpose. 

Remote Work :

No

Employment Type :

Full-time