Customer Engagement Marketing Manager

About Cigna Healthcare

Cigna Healthcare is a global health service company dedicated to transforming healthcare. With roots in the U.S. and operations in over 30 countries we serve more than 180 million customers and patients worldwide. Ranked 13th on the Fortune 500 in 2025 Cigna is recognized as one of the most trusted and influential names in the industry.

Our mission is to improve the health well-being and peace of mind of those we serve.

Youll join a globally recognized organization where trust clear communication and a positive culture shape how we work. Our leaders are consistent approachable and supportive helping you maintain balance while doing meaningful work.

We look for people who thrive in collaborative environments care about meaningful change and want to grow in a company that puts people first. At Cigna Healthcare your work contributes to better care experiences and supports customers through important moments in their lives.

About the Role

Youll support the planning delivery and optimisation of customer engagement campaigns across Cigna International Health working closely with the Senior Customer Engagement Manager. This role supports both B2C and B2B customer groups including Global Individual Health customers and International Organisation Health clients and members.

Youll help improve customer experience and business performance by increasing engagement retention digital adoption product utilisation customer value and targeted marketing outcomes. Youll work in a fast-paced evolving environment where priorities may change so youll need to manage competing workstreams follow through on commitments and adapt as new information or business needs emerge. This role can be based in our Glasgow office as a hybrid working environment or if not in a commutable distance to the office could be offered as fully remote in the UK only.

What Youll Do

• Lead assigned customer engagement campaign workstreams from brief through to deployment evaluation and optimisation.
• Support GIH and IOH campaign roadmaps priorities and project plans to help deliver measurable customer and commercial outcomes.
• Use customer data segmentation and insight to shape campaigns that respond to customer needs and support healthier choices.
• Work with analysts and Data & Analytics teams to size opportunities measure campaign performance track KPIs and support data-driven decisions.
• Develop customer journeys that consider target audience timing channel format and expected return on investment.
• Coordinate input from internal stakeholders agencies Compliance Product Operations market teams and creative partners to deliver high-quality communications.
• Ensure customer engagement activity follows relevant marketing brand compliance accessibility approval and risk management processes.

What Youll Bring

• Experience working with a transactional customer database.
• Experience delivering multi-channel customer campaigns from brief to deployment.
• Strong project management skills with the ability to manage multiple campaigns timelines and priorities.
• Experience using data segmentation campaign measurement and performance reporting to support decision-making.
• Experience working with agencies or external partners.
• At least 3 years experience in customer engagement and in-life targeted marketing.

Technical / Functional Skills

• Customer journey development and lifecycle marketing.
• Test-and-learn campaign optimisation.
• KPI tracking performance measurement and campaign evaluation.
• Customer segmentation and opportunity sizing.
• CRM platform experience such as Eloqua Salesforce Marketing Cloud Unica IBM or Pega NBA.
• Multi-channel campaign delivery across digital and traditional channels including email SMS and online portals.
• Experience working in an international organisation.
• Experience supporting cross-sell or up-sell campaign activity.
• Experience marketing new product features or solutions.

Why Join Us

• Competitive salary and a multicultural hybrid working environment.
• Private Medical Insurance and Employee Wellbeing Benefits.
• Educational Development Program to support your continued growth.
• The opportunity to contribute to meaningful customer engagement work across international health markets.

About Cigna Healthcare

Qualified applicants will be considered without regard to race color age disability sex childbirth (including pregnancy) or related medical conditions including but not limited to lactation sexual orientation gender identity or expression veteran or military status religion national origin ancestry marital or familial status genetic information status with regard to public assistance citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process please email: for support. Do not email for an update on your application or to provide your resume as you will not receive a response.