Customer Communications Journey Lead Manager
Job Summary
Our marketing squads bring together customer insight data and creative expertise to deliver the right messages to the right audience at the right time.
As a Customer Communications Journey Lead Manager youll own the development and continuous improvement of end-to-end customer communication journeys across products propositions and experiences.
Youll be responsible for ensuring communication journeys are joined up optimised and effective in delivering strong customer experiences and commercial outcomes.
Using customer insight performance data and communication expertise youll identify opportunities to enhance and optimise journeys introduce personalisation where it adds value and continuously improve communications to deliver better customer outcomes and experiences.
We are happy to consider flexible working approaches to help you perform at your best.
The working hours (per week) for this role can be between 28 and 35 hours.
At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach bringing colleagues together across our UK wide estate whilst also supporting generous access to home working. We value our time in the office to solve problems to learn and to feel connected.
For this job youll spend at least two days per week or if part time youll spend 40% of your working time based at either our Swindon or London office. If your application is successful your hiring manager will provide further details on how this works. You can also find out more about our approach tohybrid working here.
If we receive a high volume of relevant applications we may close the advert earlier than the advertised date so please apply as soon as you can.
Responsibilities
What youll be doing
Youll own end-to-end customer communications journeys mapping how communications work together closing gaps and introducing new or personalised interactions where they add value. Youll test track performance and continually improve the experience.
Youll lead delivery across communications teams and channels including websites paid digital and 1:1 communications. Youll ensure messages are clear relevant accessible and consistent across the journey while improving discoverability through external channels including AI-powered search.
Working with data platform and delivery teams youll shape journeys that make practical use of available technology. Youll determine the triggers timing sequencing and channels needed to deliver connected personalised communications.
Youll turn journey requirements into clear plans and priorities balancing customer needs commercial value risk and delivery constraints. Throughout youll maintain the controls needed to meet compliance and quality standards.
About you
For this role were looking for:
- Experience designing and improving end-to-end 1:1 communication journeys across multiple direct and digital touchpoints - leveraging 1:1 comms excellence principles to make journeys and execution clear effective customer-centred and compliant
- Experience using customer insight and performance data to assess existing journeys and identify problems and improvement opportunities
- Hands-on experience designing journey logic including customer segments signals sequencing and channel mix
- Experience prioritising and delivering a journey improvement roadmap balancing customer value return risk and feasibility
- Experience leading cross-functional delivery without direct authority
Our customer first behaviours put customers and members at the heart of how we work together. They are the set of behaviours that every colleague needs to display in every role:
Feel what customers feel - We step into our customers shoes using their feedback and insights to empathise with them and to understand their needs so that every decision we make starts and finishes with our customers in mind
Say it straight - We are brave in speaking out and saying what we think were honest and direct with good intent openly sharing diverse perspectives to reach the best conclusions and using language everyone can understand
Push for better - We dont settle for mediocrity we challenge the status quo taking responsibility for continuous improvement and personal development
Get it done - We prioritise what will have the greatest impact we are decisive and we take accountability for delivering brilliant customer outcomes
You can strengthen your application by showing how our customer first behaviours resonate with you and where you may have already demonstrated these.
Qualifications
The extras youll get
There are all sorts of employee benefits available at Nationwide including:
25 days holiday pro rata
Private medical insurance
A highly competitive pension to help you build a strong foundation for retirement
Access to an annual performance-related bonus
Training and development to help you progress your career
A great selection of additional benefits through our salary sacrifice scheme
Life assurance to provide peace of mind for you and your loved ones in the event of your death
Wellhub access to a range of free and paid options for health and wellness
Up to 2 days of paid volunteering a year
Banking but fairer more rewarding and for the good of society
We forge our own path at Nationwide.
As a mutual were owned by our members - those customers who bank save or have a mortgage with us. We challenge the financial sector status quo. We dont see customers as the engine of our own profit. We share our profits with them and put their needs first. Always there when they need us. Supporting them and their lives.
If youre inspired by fairer finances passionate about making a meaningful impact and truly care about our customers youre one of us.
At Nationwide you are challenged to grow and rewarded for doing so. Valued. Recognised. Inspired to be your best. As a community we want our working lives to count. As a team we celebrate what we achieve. As a standard-setter we work for the good of customers communities and broader society.
We are purpose-driven. Uncompromisingly customer. Unstoppably Nationwide.
What to do next
If this role is for you please click the Apply Now button. Youll need to attach your up-to-date CV and answer a few quick questions for us.
We respond to everyone so we will be in contact shortly after the closing date to let you know the outcome of your application.
Keeping your data and personal information confidential is important to us. To find out more about how we use and process your data please read our.
If you want to find out more about using AI in our recruitment process please read morehere.
Disability Confident
Were not just guided by data were driven by the real experiences of our people. Were a Disability Confident Level 3 Leader the highest level.
Thats why were constantly evolving our policies and practices to make sure everyone feels genuinely supported valued and empowered to champion inclusion. Whatever your needs were here to support you. If you need any additional support throughout your application journey email our team atRecruitment Support.
Apply safely with Nationwide
Recruitment scams can look convincing so take a moment to check the role is listed on our official careers site and read our guidance onDont be conned by a job scam.
Interviews for this position are expected to take place from 11th November. We will let you know the outcome of your application shortly after the closing date. If you are shortlisted we will share further details with you about the interview process.
Please let us know about any annual leave you have planned during the interview timeframe.
Required Experience:
Manager
About Company
Nationwide offers insurance, retirement and investing products that protect your many sides. Get home and auto insurance quotes online or find a local agent