Customer Activation Manager Functional Bars, Clif
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Job Summary
Job Description
Are You Ready to Make It Happen at Mondelēz International
Join our Mission to Lead the Future of Snacking. Make It With Pride.
Working with cross-functional and regional teams you implement a portfolio strategy that is aligned with the brand vision to drive sustainable growth. You support profit and loss management and future business development plans and objectives including new product development and platform opportunities.
How you will contribute
Working with other internal stakeholders you will support the brand portfolio strategy and priorities to enable consumer-centric brand portfolio growth. You will develop annual plans setting objectives and allocating addition you will offer recommendations for integrated commercial plans develop and execute marketing plans that deliver on revenue and profit forecasts and share objectives. Based on your deep consumer insights and brand positioning you will develop and implement integrated marketing communications and 360 degree campaigns.
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:
- Consumer behavior preferably in the consumer goods sector in matrix environment
- Developing a seamless consumer experience
- Managing business objectives beyond brand and budget
- Analytics and creativitya balance of commercial and strategic acumen
- Leading and influencing teams
- Communicating effectively verbally and in writing and executive presentation skills
- Markets with diverse economic environments a distinct advantage
More about this role
This Customer Activation Manager sits within theCommercial Europe unita team that covers specific smaller or emerging markets (e.g. Iceland Malta Israel) and builds complementary distribution for brands in larger European markets (e.g.United Kingdom and Germany)
What Youll Actually Do
Shopper Marketing & Customer Activation:Build and execute customer-focused activation plans within key European retailers (e.g. Tesco Rossmann Decathlon). Either partner with the sales team or independently build special activation plans using relevant commercial tools-this could include designing in-store POS displays and secondary placements developing retailer-specific promotional calendars building influencer partnerships for retail activations (e.g. fitness influencers sampling Clif at point-of-sale) co-creating retailer media campaigns (shelf talkers digital screens loyalty app features) and crafting occasion-based activations (e.g. back to gym January campaigns or summer outdoor snacking moments)
Brand Focus:Primarily working on non-integrated bar businesses (Clif) plus complementary distribution brands likePhiladelphiaMarabou (Germany) andCadbury (Spain).
What Sets the Ideal Candidate Apart
Unconventional approach-creative challenger-brand thinkingtaking advantageoncurrent trends.
Deep understanding of UK retail structure-how UK grocery/retailoperatesat a practical level.
Functional food experience(nice to have)-background in functional drinks or food brands (sports nutrition health-focused products).
Relocation Support Available
No Relocation support availableBusiness Unit Summary
We value our talented employees and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you we encourage you to apply!
Our people make all the difference in our succes
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion gender sexual orientation or preference gender identity national origin disability status protected veteran status or any other characteristic protected by law.
Excited to grow your career
We value our talented employees and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you we encourage you to apply!
IF YOU REQUIRE SUPPORT TO COMPLETE YOUR APPLICATION OR DURING THE INTERVIEW PROCESS PLEASE CONTACT THE RECRUITER
Job Type
RegularBrand & Portfolio ManagementMarketingRequired Experience:
Manager
About Company
Mondelēz International, Inc. empowers people to snack right in over 150 countries around the world. We're leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. ... View more
