B2B CRM Relationship Manager, Senior Executive

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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Role Summary and Impact

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to deliver unparalleled growth for our clients.

Were Open We build trust and enhance understanding by working collaboratively - across our teams clients and partners.

Were Optimistic We adopt a growth mindset throughout our business embracing change to unlock our collective potential.

Were Extraordinary In pursuit of innovation and growth; we push boundaries and challenge ordinary thinking and the status quo.

Reports To: Global Head of Client Marketing (with a dotted line to the Global Business Systems team)

The Role the CRM Global Marketing Manager Senior Executive will be a key member of the Global Client Communications team with expertise and a focus on client communications and serving as the go-to person for global client team users and local marketing CRM champions. This role involves maintaining accurate and up-to-date information ensuring system upkeep and actively supporting new global users of our CRM platform (local users will be supported by local marketing CRM champions). You will work closely with the Global Business Systems team for technical support and guidance.

Accountabilities:

CRM System Management & Support

Responsible for keeping the CRM system active through user engagement.

Liaise with the Global Business Systems team regarding CRM technical status (e.g. downtime SSL certificate updates other technical business key to CRM operation).

Consult with the Global Business Systems team on CRM system changes or updates and inform them of new requirements or necessary fixes.

Manage the CRM support inbox responding to enquiries and triaging technical support emails to the Global Business Systems team.

Responsible for maintenance of global assets in the CRM.

Conduct BAU marketing checks on; campaigns marketing lists design templates email statistics footers subscription management case studies email user improvements and updating/correcting campaigns and marketing lists in the backend.

Responsible for building and managing Global events in the CRM and any global related event communications including event sign-ups.

Support CRM users analyse analytics help with email sends and update contacts.

Work on global accounts and support local versions of the same account.

Communicate new reports and dashboards - created by the Global Business Systems team - to the CRM community.

Provide setup and maintenance of CRM user licenses and profiles and offer administrative support to all global users in fully adopting and using WPP Medias CRM platform.

Training & Adoption

Develop and implement role-based training for users of the CRM. Train any new users and add/update users.

Produce and distribute communications to support adoption (including testimonials tips and tricks and any new enhancements) consulting with the Global Business Systems team for expertise.

Analyse adoption metrics.

Actively participate in relevant software enhancements and webinars to improve knowledge on the CRM.

Collect case studies and communicate best practice to users.

Collaboration & Communication

Support the Global Business Systems team on system testing.

Assist the global marketing teams across the CRM campaign data cycle from segmentation to post-campaign analysis working closely with content and design teams to create strong campaigns that deliver growth and fame.

Build a strong relationship with our global client teams and local marketing teams and develop comprehensive knowledge of the CRM to drive adoption and offer valuable insights and support.

Skills and Experience

Passion for data including strong analytical problem-solving and data management skills.

Ability to transform data into meaningful information to enable informed decision-making.

Experience with CRMs such as Microsoft Dynamics HubSpot or Salesforce is a plus.

Strong communicator and enjoys building and growing marketing communities and business relationships.

Self-sufficient and ability to learn quickly and on the job with minimal direction.

Knowledge of HTML/CSS would be an advantage.

Natural thirst and ability to learn new software and technologies quickly.

Experience of creating presentations to articulate strategy and performance.

Life at WPP Media & Benefits

Be Extraordinary investing in our employees to inspire transformational creativity. We alsoLead Optimisticallyfirmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions build vital professional connections and learn at thecutting edgeof marketing and advertising.

WeCreate an Open environmentbuilt on trust and respect where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins sharing thought leadership and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment including competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenweretogether fostering creativity collaboration and connection in this open and supportive a hybrid approach with teams in the office around four days a week. If yourequireaccommodations or flexibility please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP benefits may vary by office/country.

Please note this is a UK based role and requires individuals to have the right to work in this location

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