CRM & Lifecycle Manager

LTKs mission is to empower the worlds premium lifestyle Creators to achieve maximum economic success. We have a huge opportunity ahead of us and were looking for team members who want to create innovate and disrupt an industry.

We empower our team members to drive innovation create value and continue to spearhead the creation of this industry a game changer when it comes to career growth.

About the role

The CRM & Lifecycle Manager will own and evolve LTKs CRM and lifecycle marketing across Creator consumer and brand audiences in international markets.

You will turn audience and behavioural data into relevant timely and measurable communications that drive growth activation engagement retention reactivation and conversion. The role combines CRM strategy hands-on campaign and platform management experimentation reporting data governance and cross-functional delivery.

Working closely with US CRM RevOps Analytics Creator Success Creative Brand Partnerships and local market teams you will connect global CRM strategy to international market needs and continuously improve how communications are planned delivered and measured in a personalised way.

How you will make an impact

• Own the international CRM strategy across Creator consumer and brand audiences with clear priorities for onboarding growth retention reactivation and nurture.
• Build manage and optimise lifecycle journeys and campaigns across email push in-app messaging and WhatsApp.
• Use behavioural data to create meaningful segments personalise communications and improve audience engagement across markets and lifecycle stages.
• Manage the CRM calendar and coordinate delivery from brief and audience definition through build QA launch reporting and post-campaign learning.
• Leverage AI thoughtfully and responsibly to improve CRM efficiency accelerate insight and execution and deliver more relevant communications and measurable growth outcomes.
• Lead high-quality day-to-day use of Braze WhatsApp and HubSpot across campaign builds journeys reporting and optimisation.
• Create a clear experimentation roadmap across content segmentation timing journeys and channels; turn learning into repeatable improvements and playbooks.
• Maintain strong standards for data hygiene tagging QA documentation consent deliverability GDPR and overall compliance across all markets.
• Provide concise decision-ready regular reporting that makes performance insight impact risks and next steps clear.
• Lead cross-functional CRM projects anticipate dependencies and bring practical recommendations from diagnosis through delivery and measurement.

What you will bring to LTK

• 57 years of experience in CRM lifecycle marketing or marketing automation ideally in growth ecommerce DTC retail marketplace or consumer technology.
• Hands-on experience across email push in-app messaging and WhatsApp; SMS experience is useful.
• Strong practical experience with Braze or a comparable customer engagement platform; HubSpot and AI experience is highly desirable.
• Experience with behavioural segmentation personalised journeys triggered campaigns brand communications and lifecycle programmes.
• Strong understanding of experimentation reporting data hygiene QA and consent / privacy requirements.
• Ability to translate data into clear recommendations prioritised actions and measurable outcomes.
• Experience managing complex cross-functional work across teams markets or stakeholder groups.
• Strong written and verbal communication with the ability to make complex topics concise and relevant to different audiences.
• A bachelors degree in marketing business communications analytics or a related discipline or equivalent practical experience.
• A mindset focused on seizing opportunities and moving with urgency
• Dedication to fierce prioritization and operational excellence
• Adaptability to a dynamic fast-moving environment
• A growth mindset and openness to feedback #LI-CW1

• Competitive salary bonuses and private pension scheme
• Flexible work schedule plus Summer Fridays (workday ends at 3 pm)
• 25 days holiday plus an extra day for your birthday
• A benefits and wellness scheme
• Private medical care
• Paid volunteering days
• Professional development
• Work anniversary celebrations including extra annual holidays and luxury gifting
• Interesting problems to solve with an expert team at a rapid-growth retail disruptor and the largest creator marketing platform
• Happy Hours and team events and activities!

Founded in 2011 LTK is the global technology platform purpose-built to empower lifestyle creators to monetize their content. The full-service platform connects brands creators and shoppers with a world-class shopping app and trusted tools and technology that make content instantly shoppable. Today premium lifestyle creators in 150 countries drive more than $3.6 billion in annual retail sales through their LTK Shop profiles. More than 20 million consumers turn to LTK Shops in the LTK shopping platform each month to find inspiration and instantly shop the styles recommended by their favorite creators. And more than 6000 brands partner with LTK to gain access to its global creator network for content that converts against performance-driven cross-channel KPIs. LTK is headquartered in Dallas TX and currently operates on five continents.

To empower the worlds premium lifestyle Creators to achieve maximum economic success.

• Here to win
• Commit to the journey
• Work well

LTK believes diversity equity and inclusion are fundamental obligations that strengthen our team. We employ a diverse multi-disciplinary team to build a meaningful company and culture.

We are not offering new sponsorships opportunities at this time for persons requiring employment visas;authorization to work in the UK is a precondition of employment.

Any unsolicited resumes/candidate profiles submitted through our website or to personal email accounts of employees of LTK are considered the property of LTK and are not subject to payment of agency fees.

LTK is an Equal Opportunity Employer.

#LI-Remote