CRM Director

About Us

SharkNinjais a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positivelyimpactpeoples lives in homes around the world. Powered by two trusted global brands Shark and Ninja the company has a proventrack recordof bringing disruptive innovation to market and developing one consumer product after another has allowedSharkNinjato enter multiple product categories driving significant growth and market share gains. Headquartered in Needham Massachusetts with more than4100associates the companys products are sold at key retailers online and offline and through distributors around the world.

AI at SharkNinja

At SharkNinja were building an AI-native culture. Were not waiting for the future; were creating it. Our people are expected to experiment boldly adopt new tools and continuously raise whats possible to create meaningful impact for our consumers. If you believe the best way to do your job hasnt been invented yet youll fit right in.

Are you a CRM leader who genuinely *loves* CRM Someone who lives in the detail thrives on solving hard problems and gets a kick out of a challenge nobody else wants to touch

Were looking for a CRM Director to own and drive our Northern Europe CRM Programme a hands-on strategic leader who can set the vision across multiple country programmes while staying close enough to the detail to make every campaign journey and data flow work brilliantly.

This is a pivotal performance-led role focused on driving revenue through the CRM channel sweating the customer database uncovering every opportunity within it and turning data into growth. Youll bring creativity a can-do attitude and real passion and youll build a high-performing team that shares it.

What Youll Do

• Own the Northern Europe CRM Programme Take full ownership of CRM strategy and delivery across multiple markets balancing a consistent regional vision with the local nuance each country needs.
• Revenue driving CRM Strategy Develop and execute a roadmap that maximises revenue from the CRM channel seeking out and unlocking every opportunity in the customer database the right message to the right customer at the right time in every country.
• Automated Personalisation Lead the automation of cross-channel messaging across email SMS push and on-site personalisation to create seamless relevant experiences at scale.
• Mentor & Grow the Team Lead coach and develop a team of CRM Executives upskilling them setting high standards and building a genuinely data-driven high-performing culture.
• Multi-Market Delivery Coordinate and align CRM programmes across countries sharing best practice driving consistency where it matters and localising where it counts.
• Data-Led Revenue-Focused Decision Making Define the CRM performance and revenue metrics that matter interrogate the database to spot untapped opportunities and turn insight into measurable commercial results.
• CDP & Tech Innovation Be the internal expert on Bloomreach embedding best practice in segmentation automation and personalisation.
• Stakeholder Collaboration Partner with Marketing Data and Digital teams to align CRM with wider business objectives and keep everything customer-first.

What Youll Have:

• A genuine passion for CRM You love this discipline stay on top of whats new and bring energy and creativity to everything you build.
• Experienced CRM Leader Proven track record in a senior CRM role ideally in a fast-paced digital-first or e-commerce environment managing programmes across multiple markets.
• Detail-Oriented & Creative Equally comfortable setting strategy and rolling your sleeves up in the detail with the creativity to make campaigns stand out.
• A Problem Solver with a Can-Do Attitude You see obstacles as puzzles to crack and you love the challenge of getting things done.
• Bloomreach Expertise Extensive hands-on experience with Bloomreach (Exponea) or a similar CDP and a deep understanding of how to maximise its potential.
• CDP & Data-Driven Approach Strong background in Customer Data Platforms data analysis segmentation and customer insight.
• Marketing Automation Specialist Expertise in automated customer journeys lifecycle marketing and CRM campaign optimisation.
• Omni-Channel CRM Knowledge Experience delivering cross-channel CRM strategies integrating email SMS push and paid channels for maximum impact.
• Performance & Revenue Focus A commercial mindset with a track record of driving revenue through CRM spotting opportunities in the customer database and treating CRM as a growth channel.
• Analytical Mindset Proficiency in SQL Power BI and other reporting tools to extract insight and inform decisions.
• Strong Communicator & Leader Able to influence stakeholders present insight persuasively and mentor a team to CRM excellence across markets.

Why Join Us

• High-Impact Regional Role Lead a strategic transformation and own the CRM programme for an entire region.
• Drive Real Commercial Impact Own CRM as a revenue channel and unlock the full value of the customer database across multiple markets.
• Build & Lead a Team Mentor and develop a talented team of CRM Executives and help them excel.
• Work with Cutting-Edge Technology Own and optimise Bloomreach (Exponea) to its fullest potential.
• Fast-Paced & Collaborative Environment Work alongside talented people in a business that values innovation data-driven decisions and customer-centric thinking.

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