CRM Business Copywriter

Millions of people will read your words.

Were looking for a CRM copywriter to join our CRM team in London. Youll be someone who puts our business and personal customers at the heart of everything they do who is passionate about choosing the right combination of words to say at the right time through the right channel. Wise has over 16 million customers and youll speak to giant swaths of them through our emails push notifications and in-product messages.

Money can be complicated especially the world of global transfers and our customers trust us with theirs. With your jargon-free words youll make the complicated sound simple. Giving them the comfort and confidence they need to make the best decisions. 

Your words will need to educate and empower with an injection of Wise personality.

What youll be doing:

Youll be our go-to copywriter for our business customers while supporting copy projects for personal customers too writing copy for CRM campaigns that inform and inspire customers throughout their journey with Wise. Your responsibilities will include:

• Write clear and concise copy that gives customers everything they need to know when they transact with Wise
• Compose the messages that help guide customers along their Wise journey with eas
• Produce time-sensitive service communications 
• Craft the words for marketing campaigns to educate customers on how to use features of the product and transactional campaigns that update and inform
• Help brainstorm ideas and angles for all of the above
• Support CRM in their mission to deliver relevant personalised and timely communications across Wise channels and customer touch-points.

Qualifications :

Were looking for a creative talented CRM writer with B2B and B2C experience who can explain at times complex concepts to people in clear concise ways. Does that sound like you Do apply. Regardless of whether you have our ideal qualifications and experience which include:

• Experience writing copy for CRM channels for a medium-to-large-sized business preferably in a regulated industry
• A pragmatic approach to writing with a good understanding of design and UX 
• Experience of writing CRM copy for service notifications and marketing campaigns that nudge customers to take an action 
• Clear writing samples that illustrates your craft for making sense of complex product terminology through friendly and clear copy (can be a Google doc-type thing)
• Versatility youll be just as happy writing a 10-email lifecycle journey as you are crafting a 2 word CTA or writing a crisis email at short notice. And youll have a portfolio to show it. 
• Youve worked with designers product marketers and managers before
• You have the resilience to handle requests from multiple teams
• Collaboration an appetite to work closely with many different parts of the Wise organisation as well building strong partnerships with other creative disciplines
• Experience of articulating the why behind your decisions youll need to convince to disagree confidently and to take and give useful feedback.
• The ability to deliver to tight deadlines under pressure

Additional Information :

For everyone everywhere. Were people building money without borders  without judgement or prejudice too. We believe teams are strongest when they are diverse equitable and inclusive.

Were proud to have a truly international team and we celebrate our differences.
Inclusive teams help us live our values and make sure every Wiser feels respected empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what its like to work at Wise visit .

Keep up to date with life at Wise by following us on LinkedIn and Instagram.

Remote Work :

No

Employment Type :

Full-time