CRM Assistant Sweaty Betty

We burst onto the scene as the OGs of female-first activewear back in 1998. And since then weve been on a global mission to empower women through fitness and beyond. By uniting a global community of women our sisterhood together we encourage one another to embrace our bodies and everything we can do with them.

Our sisterhood treats every day like its made for moving and were always pushing to do better too. Like using responsibly sourced materials launching our first-ever FemTech collection designed to keep you moving through menstruation maternity and menopause and supporting girls from all backgrounds to get into sport through our Sweaty Betty Foundation.

This is an exciting opportunity to join us as a CRM Assistant as we continue our mission to empower women through fitness and beyond. You in

Our Values:

WE REALLY CARE FIRST BEST BRAVEST OUR STRENGTH IS IN EACH OTHER STAND UP SPEAK UP SHOUT OUT

We have an exciting opportunity for a CRM Assistant to join our Retention and Performance Marketing team at Sweaty Betty.

As a CRM Assistant you will play a pivotal role in supporting our team to deliver strategic CRM plans across our global markets. Leveraging the power of Braze you will develop and execute multi-channel communications ensuring personalized and impactful interactions with our customers.

This role offers a unique opportunity to develop your skills supporting omni-channel campaigns and deepening your knowledge of customer segmentation and behaviour focusing on increasing customer engagement.

What Youll Be Doing:

• Support the development and execution of multi-channel campaigns. You will be involved in the end-to-end process from briefing creative teams to final execution and deployment of campaigns.

• Provide clear briefs to copywriters designers and internal teams ensuring the production of effective customer-focused campaigns and communications.

• Support the digital and trade teams providing insights that aid the optimization of customer journeys across our website and retail marketing.

• Embrace a Test Learn & Optimize mindset continuously building upon our knowledge and driving performance across all campaigns.

• Support the Retail team in execution of targeted sends supporting in-store events activations openings and closures; deepening the online to offline relationship.

• Collaborate with the CRM team to create weekly and monthly reports focusing on long term behaviour and purchase trends as well as A/B testing results.

What Youll Bring:

• A self-starter with a positive attitude and a strong desire to learn and contribute.

• Excellent communication and collaboration skills.

• Strong attention to detail with the ability to manage multiple tasks and deliver high-quality work.

• Organisational skills and commercial awareness.

• Good numeracy and analytical skills with working knowledge of Excel.

• Ability to adapt quickly in a fast-paced environment and prioritise effectively.

• A team player who enjoys working cross-functionally to achieve shared goals.

• Ideally a marketing diploma or degree-level qualification or some experience in a marketing or CRM role.

Wolverine World Wide Inc. (NYSE:WWW) is one of the worlds leading designers marketers and licensors of footwear and apparel; Its global footprint spans 170 countries and territories. The Companys portfolio includes Merrell Saucony Sweaty Betty Hush Puppies Wolverine Chaco Bates HYTEST and Stride Rite. The Company is also the global footwear licensee of brands Cat and Harley-Davidson.

Wolverine Worldwide is driven by a Vision toMake. Every Day. Better.for its consumers partners communities and shareholders.

In 2025 the Company was recognized by Footwear News as Company of the Year by Forbes as one of Americas Dream Employers Americas Best Employers for Women and Americas Best Employers for Company Culture and by Inspiring Workplaces as one of the Most Inspiring Workplaces Globally.

Wolverine Worldwide is a Certified Great Place To Work.

Our DEI Commitment

We are working to create a culture and team that represents our mission of empowerment. We want to celebrate our diversity embody inclusion and create an equitable business. This means doing more and working harder to make the long-lasting changes necessary. We care about our people our community and world.

We want to stand up for what we believe in and give our people a platform to use their voice. To actively listen and learn from what they have to say. This involves focusing on learning development and progression across the business. Being clear on the responsibilities we hold each other and to our community. It also means being committed to equal employment opportunities. Ensuring we consider ALL applicants for jobs and working harder to make our job advertising more inclusive.

Our DEI mission is to embed diversity equity and inclusion at the heart of our business. To create a culture of belonging that empowers everyone to be their best authentic self. We commit to celebrating different perspectives and to continuously learning developing and challenging ourselves and our partners.

We know were on a journey. And far from perfect. But we want to be a part of the solution to the problem. It might not be comfortable or straightforward. But if we werent up for doing the hard work and breaking the mould we wouldnt be Sweaty Betty. We are committed to working across our business and with our DEI committee & DEI Collective to be champions allies and inclusive always. Because when we say all we mean it.