Creator & Community Lead

Were looking for a Creator & Community Lead to build an internet-native creator community from the ground up for a fast-growing mobile gaming app. Youll be the first hire dedicated to community responsible for turning a blank slate into a thriving self-sustaining home for creators and players. This is a zero-to-one role: theres no existing community to inherit and no playbook to follow just a fast-moving product and creators who need someone to nurture them. Youll live inside Discord designing the roles onboarding funnels and bots that make it work while also getting hands-on with individual creators to help them make better games and grow their following. Beyond day-to-day community management youll build recurring formats and a flagship event that pulls people in from outside the existing community and youll be analytical enough to tie engagement metrics directly to the monetization strategy the company is preparing to launch. This is a builders role for someone who has done this exact kind of from-scratch community building before and wants to do it again inside gaming.

Details:
Schedule: Full time
Location: London United Kingdom (Remote until October 2026 then Onsite relocation to London by October 2026 is a condition of the role)
Start: ASAP
Duration: Long-term
English: Fluent

About the project:
The company is building a mobile app that blends a TikTok-style short-form feed with AI-generated browser games created by its own users. Its an early-stage fast-growing product with its core team based in London and this role exists because the company is about to shift from simply having users to building a real creator ecosystem around them. Theres no established community yet this is a genuine zero-to-one build from the first cohort of engaged members through to the systems roles and rituals that make a creator community self-sustaining. The product is two-sided by nature so whoever takes this on will need to serve both the creators making games and the players consuming them and understand how the two feed each other. Creator monetization is coming which means community and engagement metrics will directly inform how that gets designed and rolled out. The team is small and building quickly so this role carries real ownership from day one rather than slotting into an existing structure.

You have:
- Built a brand or product community entirely from zero where no demand existed yet and grown it alongside a small product
- Taken individual creators and made them measurably better or bigger through direct hands-on development
- Created and run recurring community formats including at least one flagship event that pulled people in from outside the existing community
- A real gaming background either as a player or from working inside the games industry
- Deep knowledge of Discord mechanics roles onboarding funnels bots permissions anti-spam
- Experience balancing a two-sided product where both creators and consumers need serving
- Ideally experience as a creator yourself at some point in games video or UGC
- Ideally experience working directly with a content creator or talent
- Ideally product literacy from having worked inside an app team
- Willingness to work remotely until October 2026 and relocate to London by then

What to do:
- Build the creator and community function from scratch: acquire the first members design the systems and grow it alongside the product
- Own and run the Discord community end-to-end including roles onboarding funnels bots and permissions
- Work directly and individually with creators to help them improve their games and grow their following
- Design and run recurring community formats and flagship events that draw people in from outside the existing community
- Balance the needs of both creators and players as a two-sided community
- Track engagement metrics and tie them to the upcoming creator monetization strategy
- Act as the primary point of contact and advocate for the creator community as the company scales it