Copywriter B2B
Job Summary
Established in 2004 OLIVER is the worlds first and only specialist in designing building and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40 countries and counting. Our unique model drives creativity and efficiency allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group were at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency spark creativity and drive insightful decision-making empowering our teams to produce innovative and impactful results.
Role: Copywriter - 12 month FTC
Location: London United Kingdom
As Copywriteryoulldevelop original on-brand copy and editorial content across a wide range of briefs channels and audiences-from campaign headlines and video scripts to digital contentthought leadership eventandmarketingcollateral email campaignsand long-form communications. Working closely with designers motion specialists and client stakeholdersyoullbringbriefs to life with clarity creativity and a consistent editorial voice.
Youllwork within a regulated financial services environment bringing a considered approach to compliance requirements claims and substantiation while never losing sight of what makes copy genuinely integrating AI tools into your workflowyoullbuild a deep understanding of the clients tone of voice and marketingobjectives-always looking for smart ways to enhance output and work efficiently at pace.
Copy & Editorial
- Develop original on-brand copy across campaigns video scripts digital content thought leadership event collateral email and long-form communications
- Produce copy for industry events and conference materials adapting tone format and audience focus for exhibition sponsorship and delegate-facing contexts
- Lead tone of voice consistency across all account copydeveloping conceptual themes headlines and supporting copy that resonate with B2B audiences and making proactive recommendations on creative direction
- Research the clients target audiences products and competitive landscape to inform andmaintainbrand voice guidelines
- Ensure all copy meets regulatory and compliance standards applying required substantiation and disclaimers
Collaboration & Client Service
- Work closely with designers motion specialists and account leads to develop integrated creative ideas
- Build effective relationships with client stakeholders to surface product information USPs and business context
- Manage multiple live projects simultaneously deliveringaccurate high-quality copy to tight deadlines
- Contribute to a positive studio culture and keep timesheets and administrative tasks up to date
Gen AI & Agentic Thinking
- Integrate AI tools into copy and editorial workflows building effective prompts and critically evaluating AI-generated results before use
- Apply an agentic approach to complex multi-format briefsbreaking them into clear steps and finding efficient paths to the best creative outcome
- A strong B2B technical copywriting portfolio across multiple formats demonstrating the ability to translate complex technical or commercial information into clear engaging content
- Experience writing thought leadership sector-led editorial or long-formcontent confidentdeveloping narratives from research data and complex subject matter
- Familiarity with regulated industriesfinancial services insurance or similarincluding writing accurately within compliance substantiation or legal review frameworks
- Exposure to international campaigns and transcreation orlocalisationprocesses isadvantageous
- A structuredorganisedapproach to managing multiple concurrent projects without losing creative quality or missing deadlines
- Strong briefing skillsable toidentifythe underlying business challenge ask the right questions early and pitch copy solutions with clear creative reasoning
- Experience building productive working relationships with designers account leads and client stakeholders in a collaborative creative environment
- Practical experience using AI tools within a copywriting or editorial workflowincluding prompt-building and rigorous evaluation of AI-generated output before use
- A methodical adaptive approach to complex briefs: able to break multi-format challenges into manageable steps andmaintaincreative quality under pressure
- Formal degrees are welcome but not required. Equivalent experience counts. Experience can be gained through work study volunteering or self-directed learning.
Req ID: 18159
#LI-SL1 #LI-Hybrid #LI-midsenior
Our values shape everything we do:
BeAmbitiousto succeed
BeImaginativeto push the boundaries of whats possible
BeInspirationalto do groundbreaking work
Bealways learningand listening to understand
BeResults-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community clients and creations
OLIVER a part of the Brandtech Group is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential and individual differences are valued and respected. All applicants shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability with science-based emissions reduction targets. Collectively we work towards our missionembedding sustainability into every department and through every stage of the project lifecycle.
About Company
Oliver are the world's first and only advertising company to build in-house marketing teams and ecosystems. Your very own in house media agency.