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Content Strategist
Job Location:
Monthly Salary:
Posted:
23 July 2026 (30+ days ago)
Posted:
Application Deadline:
10 November 2026
Application Deadline:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
Content Strategist
Location
London
Business Area
Product
Ref #
Description & Requirements
Bloomberg is a leading provider of news and financial information. The News Product Technology and Publishing team develops solutions that give Bloomberg Terminal customers access to the most critical information impacting financial markets from more than 200000 news and social media sources.
Whats the role
We are looking for a dynamic analytical and commercially-minded Content Strategist to help prepare social media and news content for an agentic AI future.
In this role you will work within the Content & Audience Strategy team to shape how news analysis and expert content should evolve as client workflows become increasingly AI-mediated.
You will help translate customer needs market trends product priorities audience data and editorial expertise into clear content strategies that guide product use case sourcing metadata and measurement decisions.
This is an individual contributor role reporting into the Head of Content Strategy. The team is responsible for shaping Bloombergs content strategy across regions and subject areas ensuring content on the Terminal remains relevant trusted and impactful for clients. The broader team works closely with newsroom product technology data research sales and marketing partners to align content strategy with client needs and Bloombergs business priorities.
Your initial focus will include developing a new approach to sourcing and structuring influential expert voices in the market as well as developing sustainable commercial models for this content. As market commentary becomes more distributed across newsletters independent analysts expert communities social media and other external platforms Bloomberg has an opportunity to identify evaluate and integrate high-signal perspectives into Terminal workflows.
This role is about helping Bloombergs content become more useful to human readers and more legible to AI systems. That means thinking carefully about client workflows and needs structure metadata event identity source authority signal quality client intent and how content is retrieved cited and recomposed in AI-powered workflows.
Well trust you to:
- Develop clear evidence-based content strategies for priority areas of Bloombergs offering
- Help prepare Bloombergs content for agentic AI workflows where systems proactively surface contextualize and help clients act on information
- Translate broad strategic questions into practical recommendations for content product personaS sourcing metadata and measurement
- Clarify what content needs to exist how it should be structured and what metadata or classification is required for AI systems to retrieve and interpret it accurately
- Develop frameworks for identifying evaluating and sourcing influential expert voices including independent analysts specialist commentators and other market-relevant perspectives
- Help define source selection criteria credibility signals and governance models for externally sourced expert content
- Use audience insights usage data client feedback competitive analysis and editorial judgment to identify content gaps and opportunities
- Create concise strategy documents recommendations frameworks and briefing materials for senior stakeholders
- Partner with newsroom product data engineering sales and other teams to turn strategy into practical next steps
- Help define what success looks like for content strategies including client outcomes usage signals AI retrieval quality and business impact
- Maintain alignment across teams by turning complex cross-functional issues into shared language and clear decision points
Youll need to have:
- Experience in content strategy news strategy editorial strategy product strategy audience strategy or a related field
- 5 years of experience in news financial information social media product research strategy or another fast-moving content environment
- Strong understanding of how professional audiences use news commentary analysis and market information to make decisions
- Strong interest in how AI is changing the way clients discover consume and act on news and information
- Ability to turn complex content and product questions into clear strategic frameworks
- Strong written communication skills with the ability to produce crisp structured documents for senior stakeholders
- Strong analytical judgment including comfort working with both quantitative data and qualitative evidence
- Ability to work across editorial product data technology and commercial teams
- Comfort operating in ambiguous areas where the answer is not yet obvious and the work requires discovery synthesis and judgment
- Strong organizational skills and ability to move several strategic workstreams forward at once
Wed love to see:
- Familiarity with financial markets business news or professional information products
- Experience developing strategy for content products news workflows content classification metadata discovery or user engagement
- Understanding of real-time news workflows including alerting monitoring breaking news escalation and follow-up
- Familiarity with AI-mediated search retrieval summarization or answer experiences
- Experience thinking about how unstructured content can be made more structured discoverable and reusable
- Understanding of how client segments differ in their news needs from real-time decision makers to deep research users
- Experience using audience data product analytics or client research to shape recommendations
- Ability to balance editorial judgment client utility product feasibility and commercial impact
- A collaborative mindset and ability to influence without direct authority
- Comfort working in a high-paced demanding and evolving environment
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About Company
Bloomberg is the world's primary distributor of financial data and a top news provider of the 21st century. A global information and technology company, we use our dynamic network of data, ideas and analysis to solve difficult problems every day. Our customers around the world rely on ... View more
