Content Strategist & AI Copy Lead

Established in 2004 OLIVER is the worlds first and only specialist in designing building and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40 countries and counting. Our unique model drives creativity and efficiency allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group were at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency spark creativity and drive insightful decision-making empowering our teams to produce innovative and impactful results.

Role: Content Strategist & AI Copy Lead

Location: London United Kingdom

About the role:

As Content Strategist & AI Copy Lead youll own positioning messaging and copy across a B2B payments business where clarity accuracy and trust matter. Youll build and maintain the copy generation frameworks prompts and tone-of-voice guardrails that allow AI tools including the Pencil platform to produce on-brand first drafts at volume and youll bring the critical editorial eye to shape and improve what comes out.

You wont be starting from scratch. Youll work within an established content strategy and system helping it evolve as new brand work lands and business priorities shift. As the studio matures through the year youll take on greater ownership of intake briefing and prioritisation playing a central role in how the studio runs day to day. This is a senior role for someone who moves confidently between strategic thinking and hands-on craft without losing quality at either end.

What you will be doing:

• Own positioning messaging frameworks and campaign narratives for Clients products propositions and sectors answering the strategic content question before production begins so the studio can move at pace.
• Write and edit high-quality copy across web email social digital advertising sales collateral product datasheets presentations and video scripts.
• Lead thought leadership content foundational articles and their supporting social and digital assets in line with the agreed content strategy.
• Build and maintain copy generation frameworks in Pencil and other approved AI tools including prompts templates tone-of-voice rules and message libraries.
• Review direct and refine AI-generated copy with a rigorous editorial eye identifying errors inconsistencies and off-brand language and correcting them through prompt refinement or direct editing.
• Work with compliance legal and risk stakeholders to ensure content is clear fair and not misleading and embed their requirements into copy frameworks from the outset.
• Support PR with rapid-turnaround content and Sales Enablement with always-current messaging as new products features and sectors come online.
• Write scripts and narratives for the Motion & Content Production Lead and develop messaging for the studios templates and collateral.
• Partner with Product Marketing Brand PR Sales Enablement and Internal Communications to plan and prioritise content against commercial priorities.
• Run studio intake briefing and prioritisation with the Project Manager taking full ownership as the studios operations mature through the year.
• Use content performance insight to refine messaging frameworks over time.
• Share Gen AI learnings and techniques across the studio contributing to a culture of continuous experimentation and improvement.

What you need to be great in this role:

Skills and experience

• Proven experience as a senior copywriter content strategist or content lead in an agency in-house team or content studio.
• Strong ability to develop positioning messaging frameworks and campaign narratives from complex product and business information.
• Excellent writing and editing skills across long and short form from thought leadership articles to headlines emails and social posts.
• Experience building reusable content tools: tone-of-voice guides message houses prompt libraries or content templates.
• A critical editorial eye: able to assess AI-generated copy quickly and improve it through prompt refinement or direct editing not simply approve it.
• Confidence working with senior stakeholders and turning competing requests into clear prioritised content plans.
• Strong organisation and the ability to manage multiple requests at pace including triaging briefs and managing stakeholder expectations.
• Genuine interest in what AI can do for content and creativity with awareness of the ethical and legal considerations involved.

Useful but not essential

• Experience with Pencil or an equivalent AI creative platform (training on Pencil will be provided).
• Background in financial services payments fintech or B2B technology.
• Familiarity with writing in a regulated environment including financial promotions or Consumer Duty requirements.
• Experience with SEO content performance measurement or content management systems.
• Experience creating B2B sales enablement content.
• Advanced use of Gen AI tools such as ChatGPT Claude or Gemini to enhance copy quality and content output including hands-on prompting model selection and workflow design.
• Experience building AI-assisted workflows for yourself and others to improve efficiency and output quality.
• Ability to train others on effective AI tool use and share best practice across the team.
• Agentic approach to complex multi-step content challenges breaking briefs into components and finding efficient high-quality routes to delivery.
• Strong understanding of AI capabilities and limitations with rigorous human oversight and editorial judgement applied throughout.

Req ID: 18867

#LI-SL1 #LI-Director #LI-Hybrid

Our values shape everything we do:

BeAmbitiousto succeed

BeImaginativeto push the boundaries of whats possible

BeInspirationalto do groundbreaking work

Bealways learningand listening to understand

BeResults-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community clients and creations

Our recruitment process does not employ artificial intelligence for selection. We use AI to support efficiency and consistency not to replace human evaluation and selection are conducted without AI-supported screening or decision-making. We are committed to a fair thoughtful and equitable experience for every candidate.

OLIVER a part of the Brandtech Group is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential and individual differences are valued and respected. All applicants shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability with science-based emissions reduction targets. Collectively we work towards our missionembedding sustainability into every department and through every stage of the project lifecycle.