Consumer Public Relations Account Executive Burson
Job Summary
Burson part of WPP is the global communications leader built to create value for clients through reputation. With highly specialized teams industry-leading technologies and breakthrough creative we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson you are part of a global community of lifelong learners who thrive at the edge of innovation.
WPP (LSE/NYSE: WPP) is the trusted growth partner for the worlds leading brands. We unitecutting-edge media intelligence and data solutions world-class creativity next-generation production transformative enterprise solutions and expert strategic counselin a single company powered by exceptional talent and our agentic marketing platform WPP Opento help our clients navigate change capture opportunity and deliver transformational growth. For more information visit
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More about the role:
We are looking for an agile Account Executive with a proven track record in consumer earned media and content. You should have a passion for creative and exciting campaigns and be curious about new media platforms and content. Youll join the busy Consumer & Brand team at an exciting time with new leadership and a focus on excellence in communications winning industry awards and designing cut-through earned creative that helps build reputation.
What youll do:
- Be passionate about storytelling and keen to help ideate compelling earned ideas for clients that can live across channels
- Be across the publishing landscape and can support on regular monitoring of client and competitor news
- Possess good writing skills that can be honed to create client written materials to a high standard
- Establish media talent and influencer relationships in the UK consumer and lifestyle space ready to manage pro-active and reactive media requests and to pitch stories
- Support on content creation; infographics and social media posts demonstrating an understanding of the differences in style tone and content.
- Keen to learn and leverage internal web and social analytics monitoring tools (such as Signal and Brandwatch training provided).
- Assist with and attend client events and content shoots which may require travel within the UK
- Host and work alongside multiple clients regularly in the agency office
- Be part of a large client integrated agency network with regular community interactions and experiences
- Develop a basic understanding of the administrative and financial functions of account handling and contribute to these
- Research new business opportunities within existing client remits and help with the preparation of proposals visuals research and presentations
Experience that contributes to success:
- An interest in consumer brands
- You have a tenacious passion for communication storytelling and culture and can build strong relationships with clients colleagues stakeholders and publishers.
- Demonstrate cultural fluency with the ability to flag key trends and insights from various platforms
- Demonstrates strong administration skills supporting on day-to-day client management tasks e.g. weekly reports meeting preparation and scheduling
- You are an enthusiastic team player who can demonstrate business acumen with excellent verbal and written skills a competent writer and researcher who takes pride in their work.
- You are well organised and have excellent attention to detail with the potential to work across multiple deadlines.
- Possesses impeccable attention to detail and can take ownership of tasks whilst working with initiative
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Required Experience:
IC
About Company
Burson is the global leader in communications, purpose built to create value for our clients through reputation.