Consumer Insights Manager Innovation and Campaign Development (mat cover FTC)

This role is responsible for delivering end-to-end insight led campaign and innovation enablement ensuring that consumer cultural and performance insight is integrated into decision making. The role translates data and research into clear actionable narratives that shape campaign development innovation pipelines and brand growth decisions. It plays a critical role in moving insight from validation support to early stage influence enabling stronger ideas better execution and measurable business impact.

Please note: this is a fixed term contract covering a maternity leave.

Key Responsibilities 

Lead Insight-Led Campaign & Innovation Development

Establish and embed a rigorous insight-led comms and innovation development process across key projects

Design and operationalize early-stage concept exploration approaches

Partner with Innovation Comms teams and agencies to identify strong territories and develop differentiated concepts

Define and apply end-to-end development funnels

Ensure clear campaign objectives JTBDs and KPIs are defined upfront and embedded into creative briefs

Build Campaign Effectiveness & Learning Systems

Establish a coherent campaign tracking and effectiveness framework

Ensure consistent tracking across brand media social PR and performance signals

Partner with media agencies and internal stakeholders to ensure measurement answers business questions not just media metrics

Lead post-campaign learning loops translating results into clear what worked / why / what next recommendations

Integrate learning into future briefs innovation pipelines and investment decisions

Translate Demand Spaces into Actionable Growth Opportunities

Support the development of Demand Spaces and opportunity prioritisation frameworks in partnership with analytics/strategy teams

Translate analytical outputs into clear commercial narratives (What So What Now What)

Ensure insights are activated into campaign briefs innovation focus areas and brand prioritisation

Contribute to defining Right to Win logic and growth opportunities across categories and brands

Deliver Integrated Decision Ready Insights

Combine consumer cultural behavioural and performance data into cohesive insight frameworks

Provide clear insight driven POVs on what exploration refinement and validation are required at each stage of development

Act as a connector across Insights Innovation Comms and Agencies ensuring alignment and flow of learning

Challenge briefs and projects that lack sufficient early-stage learning or clarity of objectives

Contribute to Modern Measurement & Insight Capability

Support evolution towards decision driven measurement frameworks linking consumer insight to business outcomes

Integrate multiple sources (research tracking digital signals) into coherent insight narratives

Contribute to building a more forward-looking insight-led approach to campaign and innovation decisions

What does success look like in this role

Campaigns and innovation projects are consistently shaped by insight from early stages not just validated at the end

Clear frameworks for campaign development and measurement are embedded and adopted

Stronger more differentiated ideas are developed through structured exploration

Campaign performance is clearly linked to upfront objectives with actionable learning loops

Demand spaces and insights are actively used to drive prioritisation and decision-making

Qualifications :

Strong experience in consumer insight market research or brand strategy

Proven ability to translate research into clear recommendations and actionable outputs

Experience supporting campaign development innovation pipelines or comms strategy

Strong understanding of qualitative and quantitative methodologies

Ability to integrate multiple data sources into clear narratives

Effective stakeholder management and collaboration across functions and agencies

Additional Information :

What youll get at De Beers Group

At De Beers Group our purpose is to Make Life Brilliant and that starts with supporting our people to thrive at work and beyond with benefits that support your health time and financial wellbeing.

• Time thats yours: 27 days annual leave plus bank holidays with the option to buy or sell leave via our flexible benefits platform.
• A pension that invests in your future: minimum 4% employee contribution plus 11% company contribution (15% total).
• Healthcare you can rely on: companyfunded core Private Medical Insurance (Bupa) with options to upgrade or extend cover.
• Support when life gets busy: 24/7 confidential Employee Assistance Programme access to a Mental Health First Aider network and wider wellbeing resources.
• Financial perks & savings: access to our flexible benefits platform including options such as holiday trading travel insurance dental cover critical illness protection retail vouchers and more.
• Share schemes: opportunities to participate in Anglo American share plans including Free Shares SIP and SAYE.
• Lifestyle perks: employee discounts staff discount options and onsite benefits where available (e.g. gym and restaurant facilities).

Benefits may vary and are subject to scheme terms and eligibility.

Who we are

De Beers Group is a company with a rich history and a sparkling future. Since 1888 our experts have searched the world for natures most precious gem. Our diamonds bring beauty to the world. But we think they can do so much more. We want our diamonds and our business to make life brilliant for our people our customers and the world around us. Venetia Mine is part of De Beers Group Managed Operations Business which integrates mines operations and support functions in the De Beers Group producer countries of Canada and South Africa to shape a safe sustainable future for De Beers Groups people shareholders communities and partners.

Safety

Safety first is a way of life for us. We are unconditional about the safety health and well-being of our colleagues at work and at home and about that of the communities where we work. We aim to lead the industry by investing in innovation to protect people who are at the heart of our business. Our high performing teams take accountability for their own and others actions work collaboratively and always show care and respect.

Inclusion & Diversity

We are committed to promoting an inclusive and diverse workplace where we value and respect every colleague for who they are. We provide equality of opportunity to enable everyone to fulfil their potential. Referrals incentive applicable: This opportunity is open to a paid referral incentive according to the Referral Policy. Referral incentives are applicable to De Beers Group internal employees only. 

Building Forever

Sustainability is at the heart of our decision-making it is how we do business.   Building Forever is key to our purpose as it represents our ambitious and holistic sustainability framework and is central to our ability to deliver long-term value to our communities and partners. This shapes how we protect our social and environmental license to operate build a long-term legacy in our host communities and earn consumers trust in our diamonds that they can wear with pride. 

Background Checks

Successful candidates will be required to complete background screening which may include a criminal check and validation of qualifications.

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Remote Work :

No

Employment Type :

Full-time