Consumer Account Director Burson

Burson part of WPP is the global communications leader built to create value for clients through reputation. With highly specialized teams industry-leading technologies and breakthrough creative we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson you are part of a global community of lifelong learners who thrive at the edge of innovation.

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About the Team

The Burson Sport Brand & Entertainment team works with some of the worlds most ambitious consumer brands helping them earn attention build cultural relevance and drive conversation across markets. This role will sit across a varied client portfolio including TK Maxx Hub SharkNinja and Danone supporting work that spans brand storytelling influence earned media and multi-market communications.

The team is united by a belief in the power of culture creativity and influence to shape how people discover engage with and talk about brands. Across fashion and retail lifestyle and technology and food and drink the team develops work that is insight-led locally relevant and capable of travelling across multiple markets.

More about the role:

We are looking for an ambitious enthusiastic Account Director to join the Sports Brand & Entertainment team and work across a portfolio of major consumer clients: TK Maxx Hub SharkNinja UK and EMEA Hub Co-ordination and Danone Global. The role requires someone with strong multi-market experience a confident understanding of earned and influence and the ability to bring fresh energy strategic thinking and operational rigour to a fast-moving client portfolio.

The role will involve leading day-to-day client relationships shaping earned and influencer-led activity and managing hub responsibilities including market coordination toolkit development content planning and campaign roll-out. The right candidate will bring strong media and creator insight confidence advising senior clients and excellent organisational skills to help deliver consistent culturally relevant work across multiple markets.

What youll do:

• Drive Excellence: Play a key role within a driven ambitious and collaborative team.

• Manage Client Relationships: Serve as a trusted advisor and day-to-day lead across TK Maxx Hub SharkNinja and Danone building strong relationships with senior clients and market teams.
• Provide Media & Influence Insights: Bring a deep understanding of the evolving media creator and influence landscape identifying opportunities that help brands earn attention and relevance.
• Create Assets: Develop clear engaging toolkits assets and content that support both global hub requirements and local market activation.
• Market Liaison: Act as a central hub to coordinate advise and align multiple markets ensuring campaigns are delivered consistently while allowing for local nuance.

• Strategy & Creativity: Write strategic plans and champion bold creative work.
• Data-Driven Storytelling: Use data and insights to build and drive effective campaigns.

• Campaign Coordination: Oversee the planning and delivery of integrated earned influencer and activation programmes across global regional and local teams.

• Leverage Technology: Expertly integrate a broad range of bespoke WPP HAI tools to optimize day-to-day efficiency and outputs.

Experience that contributes to success:

• Strategic & Creative Thinker: A natural ability to think big and connect creative ideas to business goals.
• Culturally Plugged In: On the pulse of current social trends street style and wider culture with an understanding of how these elements generate campaign cut-through.

• Proven Track Record: Experience creating and activating impactful campaigns for major consumer brands ideally across fashion and retail lifestyle technology and food and drink sectors.
• Media Creator & Influence Expertise: A strong understanding of the media creator and influence landscape with the ability to develop credible influencer strategies and earned storytelling across markets.

• Client Leadership: Proven experience managing clients and leading projects from initial concept design to final delivery.
• Financial Acumen: Proficient in preparing tracking and managing project budgets.
• Collaborative Spirit: A team player who thrives in a fast-paced collaborative environment.
• Detail-Oriented: Exceptional organizational skills with sharp attention to detail especially when working under pressure or tight deadlines.

• Multi-Market Mindset: Proven multi-market communications experience is essential including the ability to manage hub responsibilities coordinate local market needs and deliver work that travels effectively across regions.

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