Community Manager Social Media Manager

VCCP is the global challenger network for challenger brands. With more than 1500 people across 13 offices in North America EMEA and APAC we challenge convention to deliver value for the worlds most ambitious organisations.

We believe transformation happens when everything works together. Thats why we bring specialists from every discipline - strategy AI data media digital experience branding creativity production PR CX CRM employee engagement and beyond - into one fully integrated network.

We were founded on the principles of simplicity collaboration and un-preciousness and weve grown by staying true to them. Today our clients include some of the worlds most recognisable and progressive brands such as Virgin Media O2 Barclays Cadbury Compare the Market Dominos White Claw easyJet Primark and Co-op.

VCCP has topped the AARs annual new business ranking in 13 of the last 14 years and holds multiple Agency of the Year titles. Across every company and every capability we share the same ambition: to challenge ourselves challenge our clients and challenge the industry for the better.

THE ROLE:

This is a unique opportunity to join the rapidly growing team for VCCP Social team as a client-facing Social Media Manager on a Gen Z brand. The role is perfectly suited for someone with experience working either agency or client side in a fast-moving social media management role. The ideal candidate is passionate about community management brand culture and most crucially possesses a deep nuanced understanding of Gen Z language and culture in the UK.

You will be the voice of the brand engaging with the core audience and transforming their social channels into fame-driving culturally relevant platforms. They know how to speak the audiences lingo and are at the forefront of both social and dating trends. The role is for a new account at VCCP Social Club. We are responsible for their always-on content strategy creative development content production influencer management and management of their social channels including Threads YouTube Instagram and TikTok. The work we will be creating will span from reactive same-day turnaround to longer-lasting content series specific to each social channel. The role will include managing an agile process to deliver reactive newsroom style content alongside longer development cycles for planned cultural moments.

DUTIES AND RESPONSIBILITIES:

• Demonstrate a proactive self-starting approach leveraging ingenuity and intuition to quickly drive action and capitalize on emerging social and cultural opportunities
• Ability to monitor social conversations and trends to proactively spot opportunities for engagement and community management with the audience
• Execute the day-to-day community management strategy across core channels (Threads Instagram TikTok YouTube)
• Platform expertise staying up to date with the latest platform updates including legislation formats and UI
• Week-to-week and month-to-month planning of contentto align with the existing marketing calendar including cultural moments
• Preparing and sharingpresentations outlining responses to briefs summaries of live content and content performance for marketing teams and the wider client business
• Liaisingwith client and agencysidestakeholders to ensurethatsocial media output is of a high standard and adheres to social first principles
• Writing copy for social media content including replying to comments and ensuring thatbest practice is adhered to and enforced across all content shared on the social platforms
• Briefing reviewing and approving assets with the social media creative team design and post-production teams
• Workingwith the Account Management and Strategy teams to formulate agency briefs andstrategies torespond to client briefs
• Reviewing competitor approaches and identifyingopportunities to test or improve our output
• Analysing and reporting on the performance of published content including recommendations

ROLE SPECIFIC SKILLS REQUIRED:

• The ideal candidate will have at least 5 years of experiencewithina social media or community management role either client or agency side
• Proven in-depth understanding of Gen Z culture irony and humour speaks their language with a strong focus on the female perspective
• Experience writing for womens media comedy writers or comedy TV researchers would be beneficial
• Fully versed inthe use ofThreads TikTok Instagram and YouTube forthe purposes of advertising usingboth organic and paid strategies
• Full understanding of howsocial media results are analysed and reported upon to determine theirsuccess
• Experience with Sprinklr and Sproutas platformsfor planning and publishing social media content as well as reporting and tracking performance of content
• Familiar with using the native platform insights
• Experience using AI tools like Adobe Firefly Gemini Nano Banana
• Thorough understanding of influencer marketing
• Confident presenter and autonomous worker
• Understanding of community management and knowledge of working with online communities including navigating legal and policy when it comes to any audience/community outreach
• Used to responding to briefs within set deadlines
• High level of attention to detail and an appreciation for the written word
• Prior experience in dating brands is preferred but not necessary

VCCP DE&I STATEMENT

We believe that DE&I is about creating a strong culture of inclusion within our agency where everyone can thrive and be their authentic self. VCCP is an equal opportunity employer and does not discriminate on the basis of gender age disability religion belief sexual orientation marital status or ethnicity. If you require any adjustments during the application or interview process please let us know via.

CRIMINAL RECORDS INFORMATION

As part of our onboarding process you will be required to complete a Criminal Records Declaration regarding any unspent convictions. For roles in finance HR Legal IT or senior management we may be required to verify your declaration with a basic DBS check as well as an Adverse Finance and ID check.