Commercial Sales Lead

Reporting directly to the General Manager this is a hands-on role for someone who combines a natural flair for sales with commercial creativity energy and initiative.

Were not looking for a conventional hotel revenue manager whose focus is primarily on managing rates and occupancy. Were looking for a commercial hunter someone who enjoys being out in the market opening doors building relationships and turning ideas into revenue.

Youll have the freedom to identify opportunities and the responsibility to pursue them.

Outbound Business Development

• Own the proactive sales effort across our hotels and wider commercial proposition.
• Identify new customer segments markets and sources of business.
• Develop and execute targeted outbound sales campaigns.
• Build a strong pipeline of corporate leisure group event and partnership opportunities.
• Develop relationships with businesses travel companies agents event planners and other potential commercial partners.
• Take opportunities from initial conversation through to conversion.
• Be persistent and creative in finding ways to win business.

Network & Partnership Building

• Build and maintain a high-quality network of contacts across Cornwall the South West and relevant national markets.
• Identify brands businesses creators and organisations that could introduce us to new audiences.
• Develop mutually beneficial commercial partnerships.
• Represent the hotels at relevant networking events trade events and industry opportunities.
• Look beyond traditional hotel channels to find new routes to market.

New customer development

• Identify audiences and markets we are currently under-serving.
• Develop propositions and campaigns designed specifically to reach them.
• Combine direct sales partnerships PR social media and creative marketing to generate demand.
• Bring ideas to the business about new products packages experiences and reasons to visit.
• Monitor market trends and competitor activity and look for opportunities to do things differently.

Event & Function Sales

• Drive new business across weddings private events corporate events celebrations and group bookings.
• Develop relationships with event organisers local businesses and relevant agencies.
• Proactively sell our spaces restaurants accommodation and experiences.
• Create new event propositions and commercial opportunities where there is untapped demand.

Marketing PR & Social Media

• Take a leading role in the commercial side of our marketing PR and social media activity.
• Develop campaigns and content that generate awareness engagement and ultimately bookings.
• Help shape how both hotels are positioned and presented to the market.
• Build relationships with media influencers and relevant creators.
• Find imaginative and cost-effective ways to get the hotels in front of new audiences.
• Bring personality style and creativity to everything we put into the market.

Commercial Performance

• Set clear commercial objectives and track the results of activity.
• Understand the economics behind different opportunities and prioritise those with the greatest potential.
• Use data to inform decisions without becoming constrained by it.
• Work closely with the General Manager and hotel teams to turn commercial opportunities into profitable business.
• Identify opportunities to increase spend and value across rooms F&B spa events and experiences.

Qualifications :

Who were looking for

Were less interested in finding someone who ticks every box than someone who has the right commercial instinct and attitude.

You might come from hospitality travel events lifestyle premium retail media marketing or another highly commercial environment. You may not have followed a conventional hotel career path and thats absolutely fine.

What matters is that you can demonstrate that you create opportunities win business and make things happen.

Were looking for someone who is:

• Sales hungry you genuinely enjoy winning business and are motivated by results.
• A natural relationship builder you can open doors build trust and turn contacts into opportunities.
• Creative you see possibilities others might miss and can turn an idea into something commercially useful.
• Energetic you bring pace and enthusiasm and dont wait to be told what to do.
• Self-motivated once you understand the objective you get on with finding a way to achieve it.
• Commercially sharp you understand targets margins return on investment and what makes an idea commercially worthwhile.
• Confident and personable youre comfortable representing the hotels and talking to everyone from local business owners to senior decision-makers.
• Curious and entrepreneurial youre always looking for the next opportunity.
• Stylish and brand-aware you understand that how we present ourselves matters.
• Hands-on youre as comfortable making a call or attending a networking event as you are developing the strategy behind it.

Most importantly you need to have drive.

We want someone who gets excited by the prospect of a target sees an empty space in the market and wants to fill it spots a potential partnership and picks up the phone and comes into work thinking about what we could do next.

Why this role

This is a rare opportunity to have genuine influence over the commercial direction of two independent boutique hotels.

Youll have autonomy access to the General Manager and the freedom to test ideas build relationships and pursue opportunities. Youll be judged on what you create and the commercial value you generate not on how many hours you spend managing spreadsheets.

If youre a commercially hungry creative and energetic sales person who wants the freedom to make their mark wed love to hear from you.

Additional Information :

What We Offer

• Competitive salary based on experience
• Opportunity to work in a beautiful seaside location
• Generous gratuity package after qualifying period
• Company pension after qualifying period
• A supportive passionate team and a chance to shape a unique guest experience
• Additional benefits include extra annual leave 1-day per year capped at 5-years (after your first year of employ) discounted food Be Our Guest to reward and retain staff staff food provision whilst working death in service benefit EAP program parking permit or ferry pass if applicable (for commuting staff)

Remote Work :

No

Employment Type :

Full-time