City Manager Brand Ambassador

Location:Cardiff and surrounding areas
Type: Permanent
Salary:Up to 28000 - annum Plus Car Allowance of 5000 on top Uncapped Bonuses


City Activation Manager -Cardiff


Role Overview

The City Manager / Sales Brand Representative is a front-line field-based role responsible for growing brand presence supporting sell-through and building long-term relationships with vape retailers within an assigned territory.

This role combines brand ambassador activity with field sales responsibility. You will represent the brand on the ground educate retailers and store staff support new product launches and contribute directly to commercial performance through account growth and repeat ordering.

You are the face of the brand in-market influencing shelf space ranging decisions and retailer confidence.


Key Responsibilities

Brand Representation & Education

• Act as a knowledgeable professional ambassador for assigned brands
• Present and demonstrate compliant vape products including pod systems and big puff devices and nicotine pouches
• Educate retailers and store staff on product features flavour profiles compliance requirements and key selling points
• Ensure brand messaging and presentation are consistent across all retail accounts

Retail Growth

• Support retailers with product ranging promotions and new SKU launches
• Drive product penetration visibility and shelf presence in-store

Field Coverage & Activation

• Visit independent vape shops wholesalers and regional chains in line with agreed coverage plans
• Support compliant in-store activations demonstrations and launch days
• Provide POS materials merchandising support and staff training where required

Market Intelligence & Reporting

• Monitor competitor activity pricing and regional market trends
• Gather retailer and consumer feedback and report insights to head office via bespoke CRM
• Maintain accurate visit reporting KPI tracking and activity updates

Events & Industry Presence

• Attend vape expos trade shows and industry events as required
• Represent the brand professionally at all external engagements

Working Hours & Flexibility

The role operates on a core schedule of Monday to Friday 9:00am5:00pm. Due to the field-based nature of the role flexibility is required to support occasional early starts late finishes nationwide travel store launches or industry events. Additional hours will be planned in advance where possible and managed responsibly.


Skills & Experience

• Previous experience in vape tobacco FMCG or field sales preferred but not essential
• Understanding of the UK retail and wholesale sector including retail execution and field-based sales activity
• Strong knowledge of the UK vape market including TPD regulations and post-disposable trends
• Confident communicator with strong relationship-building and negotiation skills
• Comfortable working independently as a lone field worker while collaborating effectively within a wider team
• Proven ability to work to KPIs and performance targets with strong organisation and time management
• Self-motivated reliable and full of energy
• Willing and able to travel nationwide when required
• Full UK driving licence essential
• Additional languages advantageous but not essential

What Success Looks Like (KPIs)

• Product range penetration per store
• Successful execution of new SKU launches
• Quality and consistency of retail relationships and brand presence

What We Offer

Salary up to 28000 plus uncapped commission
5000 annual car allowance
28 days holiday including bank holidays
AIG Life Insurance Scheme including:
3x salary life cover from day one
24/7 GP access
Mental health and wellbeing support
Company mobile phone
40% staff discount on selected products
Structured onboarding product training and compliance training
Clear progression opportunities as the field and sales structure grows

The Role in One Line

This role is the face of the brand on the road combining education-led selling strong retailer relationships and consistent field execution to drive long-term growth in the UK vape market.