Chivas International Brand Ambassador Programme
Job Summary
Job title:Chivas International Brand Ambassador Programme
Location:Openings include Asia Africa & Latin American
Contract type:24-month contract in one international location
Reportingto:Local Pernod Ricard Marketing team and dotted line to BA Programmes team in Dublin
Visa Requirements: You must have the right to work in the UK
Closing Date: 10th of July 2026 at 12pm
About Pernod Ricard
Pernod Ricard is a worldwide leader in the spirits andchampagneindustry blending traditionalcraftsmanshipstate-of-the-artbrand development and global distribution technologies. Our prestigious portfolio of premium to luxury brands includes Absolut vodka Ricard pastis Ballantines Chivas Regal Royal Salute and The Glenlivet Scotch whiskies Jameson Irish whiskey Martell cognac Havana Club rum Beefeater gin Malibuliqueurand Mumm and Perrier-Jouëtchampagnes. Our mission is to ensure the long-term growth of our brands with full respect for people and the environment while empowering our employees around the world to be ambassadors of our purposefulinclusiveand responsible culture of authentic conviviality.
OurGlobalTradeAdvocacy team
TheOn-Traderemainsone of the most culturally influential spaces forPernod Ricarda dynamic ecosystem where our productsarebrought to life through storytelling craft and human connection. Within this world Brand Ambassadors serve as our cultural catalysts. They translate brand ambition into authentic experiences build trust with bartendersconsumersand trade partners and ignite advocacy that scales across we build the GlobalTradeAdvocacy Centreof Excellence we are strengthening how we support equip and connect our ambassadors worldwide.
About the International Brand Ambassador Programme
The Programme offersyouthe opportunity torepresentour Scotch whiskies inone ofour internationalmarketswhile becoming part of the localPernod Ricard marketingand salesteamsin thehost country.
As a Brand Ambassador you will gain hands-on commercial experience deep brandknowledgeand the opportunity torepresentthe some of the worlds bestselling Scotch whiskies globally.
Youllplay a key role in building the brand through educationadvocacyand trade engagement.You will lead producttrainingwith bartenders and consumershosttastingssupport events and develop relationshipsyoullhelp grow the brands visibility and relevance inyourmarket while championing what makes our products distinctive.
As visa processing timelines can vary by market successful candidates may spend an initial period supporting the Brand Homes team before commencing their international placement. This provides a valuable opportunity to further develop their knowledge of whisky gain hands-on commercial experience and build a strong foundation before transitioning into their Brand Ambassador role.
Key Responsibilities
- Deliver engaging brand education sessions tastings and mentoring programmes for sales teams trade partners bartenders mixologists consumers and influencers.
- Act as a credible brand advocate building awareness understanding and affinity for the brand across target audiences.
- Develop and maintain strong relationships with key on-trade accounts flagship venues industry influencers and trade partners.
- Support the planning and execution of trade activations customer promotions events and brand visibility initiatives.
- Collaborate with local sales and marketing teams to identify growth opportunities and drive brand distribution visibility and consumer conversion.
- Represent the brand at trade consumer and media events delivering compelling brand experiences and presentations.
- Support the implementation monitoring and evaluation of brand activation programmes and promotional activities.
- Gather and share market intelligence competitor insights consumer trends and best practices with local and global teams.
- Promote brand activity through media engagement PR opportunities and industry partnerships where appropriate.
- Complete regular reporting on market performance ambassador activity consumer engagement and activation results.
- Develop and maintain a strong social and digital presence creating content that showcases brand activity events and advocacy initiatives.
- Build and nurture relationships with consumers trade partners and influencers through both online and in-person engagement.
Essential Skills & Experience
We are looking for ambitious commercially minded individuals who are excited by the opportunity to develop a career within premium spirits and consumer marketing.
- Relevant experience in sales bartending hospitality advocacy or a related commercial field and/or a relevant university degree.
- A willingness to live and work internationally for a minimum of two years.
- A genuine interest in pursuing an international career within marketing advocacy or commercial functions.
- Strong communication and relationship-building skills with the confidence to engage a variety of audiences.
- A proactive entrepreneurial mindset with the ability to take initiative and work independently.
- Professionalism and maturity with the ability to represent both the brand and company with credibility and integrity.
- A passion for hospitality cocktails spirits and consumer engagement.
- Adaptability and resilience with the ability to thrive in new environments and cultures.
- A responsible attitude towards alcohol and a commitment to promoting responsible consumption.
Desirable Experience & Skills
- Experience living studying or working abroad.
- Knowledge of or interest in Scotch whisky or premium spirits.
- Additional language skills.
- Experience in events advocacy hospitality content creation or social media.
- Creative interests side projects or entrepreneurial pursuits that demonstrate initiative and innovation.
Personal Attributes
- Curious and eager to learn.
- Entrepreneurial and solution-oriented.
- Collaborative and adaptable.
- Comfortable working with diverse teams and stakeholders.
- Professional resilient and accountable.
- Passionate about creating engaging consumer and brand experiences.
- Committed to promoting responsible drinking and representing the company appropriately.
What We Offer
We believe our people are our greatest asset. We are committed to creating an environment where individuals can grow develop and build rewarding careers.
Programme benefits include:
- Comprehensive onboarding and induction programme
- Competitive salary.
- Laptop and relevant business tools.
- Access to learning and development opportunities across the Pernod Ricard network.
How to Apply
Create your profile through Workday. Upload an up-to-date CV outlining your professional experience education and language skills (where applicable). Complete the pre-screening questionnaire. Submit your application before 12:00pm BST on 10 July 2026.
Selection Process
Applications will be reviewed on a rolling basis.
Successful candidates will be invited to participate in an initial interview stage followed by an assessment centre conducted either virtually or in person.
Further details will be shared with shortlisted candidates throughout the recruitment process.
We will assess your application for this role based on your skills experiences and achievements not your gender age ethnic or educational background or any other such factors. Our recruiting team are more than happy to provide reasonable adjustments during our application and interview process in order for you to participate fully in our recruitment experience.
Job Posting End Date:
Target Hire Date:
Target End Date:
About Company
A global leader in wine and spirits, we are 18,500 employees worldwide, respectful and responsible hosts, committed to nurturing every terroir.