Campaign Manager

Led by the Campaign Team Lead the team is responsible for translating business priorities into audience-led marketing activity that supports growth across Junipers portfolio of products and services.

The Campaign Team Lead owns campaign strategy prioritisation portfolio planning and commercial alignment across the function.

The Campaign Marketing Manager plays a critical role in turning that strategy into action leading the delivery optimisation and performance of integrated campaigns that support both new business growth and customer success.

Youll also work closely with a Campaign Executive helping to guide delivery and contribute to the development of campaign capability across the team.

What youll be doing

Campaign Planning & Delivery

• Lead the delivery of integrated marketing campaigns across email content webinars events social media and paid channels.

• Translate campaign briefs and strategic priorities into clear campaign plans and actionable activity.

• Coordinate campaign delivery across multiple stakeholders and teams.

• Ensure campaigns are delivered on time on brand and aligned to business objectives.

Audience Engagement & Lifecycle Marketing

• Build campaigns that support customer acquisition onboarding adoption retention and growth.

• Apply audience segmentation and customer insight to improve relevance and engagement.

• Develop targeted nurture journeys and lifecycle campaigns that help schools and MATs get maximum value from Junipers products and services.

• Support Account-Based Marketing approaches where appropriate.

Campaign Performance & Optimisation

• Take ownership of campaign performance reporting and optimisation.

• Monitor engagement lead generation pipeline contribution and customer growth metrics.

• Use insight testing and audience feedback to continuously improve campaign effectiveness.

• Lead A/B testing and optimisation activity across channels and customer journeys.

Marketing Automation & Customer Communications

• Build and optimise campaigns workflows and nurture journeys within HubSpot.

• Use automation behavioural triggers and segmentation to deliver personalised customer experiences at scale.

• Work closely with Customer Success and Product teams to support customer communications product launches and adoption campaigns.

Collaboration & Influence

• Partner with Sales Product Customer Success and Brand teams to ensure campaigns support broader business goals.

• Contribute ideas insight and recommendations that improve campaign effectiveness and customer experience.

• Support and collaborate with the Campaign Executive to ensure campaigns are delivered effectively.

What were looking for

Were looking for someone who combines commercial awareness campaign expertise and a strong understanding of audience-led marketing.

Youll likely bring:

• Experience delivering integrated marketing campaigns from planning through to optimisation.

• Strong understanding of customer journeys lifecycle marketing and marketing funnels.

• Experience using audience segmentation and customer insight to improve campaign performance.

• Confidence using HubSpot or similar marketing automation platforms.

• Strong analytical skills and experience using data to inform decision-making.

• Experience measuring campaign effectiveness and translating insight into action.

• Excellent communication and stakeholder management skills.

• The ability to balance strategic thinking with hands-on delivery.

• A collaborative and proactive approach to working across teams.

Experience within education EdTech SaaS or a services-based organisation would be beneficial but isnt essential.

A bit more about you

• Youre naturally curious and always looking for ways to improve.

• You enjoy understanding what motivates audiences and using that insight to create more effective campaigns.

• You balance creativity with commercial thinking and enjoy seeing your work deliver measurable results.

• You build strong relationships communicate well and enjoy working with colleagues from different disciplines.

• Most importantly youre motivated by creating marketing that genuinely adds value to customers and supports business growth.

Why join us

This is an exciting opportunity to join a growing marketing function at a pivotal stage in its evolution.

Youll have the opportunity to work across a diverse portfolio of products and services contribute to meaningful commercial outcomes and help shape how Juniper engages with schools and MATs throughout their journey with us.

Youll be joining a team that values curiosity collaboration continuous improvement and a willingness to challenge the status quo when theres a better way forward.

If that sounds like you wed love to hear from you.